How do you start “doing user experience”? Does it sometimes seem to be compromised for the sake of strong stakeholders, big data or marketing? In this talk we will walk through a few tools, from both research and design toolboxes, that we’ve used at AVG to put user needs and experiences back into focus.

1. Putting people first
in data driven environment
Ondrej Langr, User Experience Architect
AVG Technologies
source: peter dutton / flickr

2. source: wikipedia, kveller.com

3. source: adrian keynon / flickr

4. source: RiverRatt3 / flickr

5. Numbers and statistics
`what` but not `why`
Emotions
Expectations
Changes in these over time
Mindset users left us with
What info users are specifically looking for?
Did they struggle during the task?

6. case-study 1:
Anti-virus user journey

7. Anti-virus user journey

8. case-study 2:
Information architecture
redesign for avg.com

9. TBD
afterbefore

10. the process
1) Understand how users choose AntiVirus
2) Decompose website & card sort
research

11. the process
1) Defined tasks in users` terminology
2) Created prototype that supports the tasks
research > design

12. the process
research > design > validation
1) Validate how users accomplish tasks
in the new architecture
2) A/B test the new design before launch

13. Key takeaways
Statistics and big data are limited in
providing info to design usable and
enjoyable products or services.
You can not put users first
without actual users.

14. Thanks.
Ondrej Langr