All companies are now social, all traditional is now digital, and all digital is now mobile. This is the starting thought of Jonathan’s keynote session during the DM Summit. Discover the most important developments and trends in online (direct) marketing together with Jonathan. What is the one thing you should keep in mind in 2013 when setting up your campaigns? And where do your future challenges lie?
9. 4.2b mobile handsets in use by 3.7b people
56% of Kenyan bank accounts are mobile-only
100% of Estonia parking is bought on mobile
50% of South Koreans use mobiles as credit cards
75% of Helsinki travel tickets are bought on mobile
2/6. mobile is the 80%+ Haiti relief contributions via mobile
predominant
connectivity
22. 1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
23. 1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
3/5. identify armies of fans who love what you do, regardless of influence
24. 1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
3/5. identify armies of fans who love what you do, regardless of influence
4/5. facilitate and reward fans as a primary activity, not just in campaign
25. 1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
3/5. identify armies of fans who love what you do, regardless of influence
4/5. facilitate and reward fans as a primary activity, not just in campaign
5/5. fuel all activity plans by these 4 components, always
26. “the best way to predict the
f2t2re is to create it”
Abraham Lincoln