Analyzing the Experts on Twitter - PubCon Vegas 2010

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Presentation by Sean Jackson of Copyblogger on the Twitter habits of the top online marketing experts. Includes analytical review of Twitter accounts for Mashable, Copyblogger, BrianSolis, LeeOdden, ChrisBrogan.

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Twitter & Social Media from the PR Experts – Vegas 2010 Analyzing the expertsPresented by Sean Jackson of Copyblogger Media

Sean A. JacksonPartner/CFO - Copyblogger President DFW SEM Past President Dallas Ad League (AAF-Dallas) About Copyblogger Copyblogger.com#1 online marketing blog – AdAge StudioPress.com#1 WordPress Framework – Mashable ScribeSEO.comCategory leading SEO tool for writers ThirdTribeMarketing.comOnline marketing community with Chris Brogan, Brian Clark & Darren Rowse

Feedback & Comments @copyblogger #pubcon

Twitter is an excellent resource for communicating with the public if… You have the reach and influence!

A BIG Caveat to this presentation Measuring ANYTHING related to Twitter is a moving target, so… Every number I present is wrong the moment I added it to this presentation, and… I am trying to find patterns in the waves.

So what does this all mean… Statisticians and scoundrels can use numbers to prove any point Suggested correlation between original Tweet content and Twitter user engagement. Quantity of Tweets is not a critical factor – as long as it is not too few. Twitter follower growth is not correlated to “following” others.

Top things to consider… Symbiotic relationship between your blog and Twitter account. Growing your public site audience is important for building reach and influence on Twitter. Content matters – a steady stream of Twitter content is MORE important than follower interaction via @ replies. Promote your Twitter Account – Everything online should compel visitors to Follow you.

…but what about PR… Social media tools like a blog and Twitter are CRUCIAL to building relationships with the public (true PR). If you are not talking online now, then you will be shouting at the wind later. Engagement = Online content, regardless of the channel.

Some simple metrics… Twitter Followers / Site visitors KLOUT Score % of RT and @ / Total Tweets Avg Tweets / Day

Tool Reference TweetStats.com – free Twitter stats tool Klout.com – great resource on Twitter influence TwitterCounter.com – interesting stats for growth patterns BackTweets.com – measure RT with links to URL Compete.com – website visitor information DanZarrella.com – damn smart social media expert @copyblogger– the MOST important Twitter account to follow.* Copyblogger.com – the MOST important blog on the web.* *Shameless PLUG

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

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The six step guide to practical project management

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Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Analyzing the Experts on Twitter - PubCon Vegas 2010

1. Twitter & Social Media from the PR Experts – Vegas 2010 Analyzing the expertsPresented by Sean Jackson of Copyblogger Media

2. Sean A. JacksonPartner/CFO - Copyblogger President DFW SEM Past President Dallas Ad League (AAF-Dallas) About Copyblogger Copyblogger.com#1 online marketing blog – AdAge StudioPress.com#1 WordPress Framework – Mashable ScribeSEO.comCategory leading SEO tool for writers ThirdTribeMarketing.comOnline marketing community with Chris Brogan, Brian Clark & Darren Rowse

3. Feedback & Comments @copyblogger #pubcon

4. Twitter is an excellent resource for communicating with the public if… You have the reach and influence!

5. So how do the experts do it?

6. A BIG Caveat to this presentation Measuring ANYTHING related to Twitter is a moving target, so… Every number I present is wrong the moment I added it to this presentation, and… I am trying to find patterns in the waves.

8. Let’s go further…

9. So what does this all mean… Statisticians and scoundrels can use numbers to prove any point Suggested correlation between original Tweet content and Twitter user engagement. Quantity of Tweets is not a critical factor – as long as it is not too few. Twitter follower growth is not correlated to “following” others.

10. Top things to consider… Symbiotic relationship between your blog and Twitter account. Growing your public site audience is important for building reach and influence on Twitter. Content matters – a steady stream of Twitter content is MORE important than follower interaction via @ replies. Promote your Twitter Account – Everything online should compel visitors to Follow you.

11. …but what about PR… Social media tools like a blog and Twitter are CRUCIAL to building relationships with the public (true PR). If you are not talking online now, then you will be shouting at the wind later. Engagement = Online content, regardless of the channel.

12. Some simple metrics… Twitter Followers / Site visitors KLOUT Score % of RT and @ / Total Tweets Avg Tweets / Day

13. Tool Reference TweetStats.com – free Twitter stats tool Klout.com – great resource on Twitter influence TwitterCounter.com – interesting stats for growth patterns BackTweets.com – measure RT with links to URL Compete.com – website visitor information DanZarrella.com – damn smart social media expert @copyblogger– the MOST important Twitter account to follow.* Copyblogger.com – the MOST important blog on the web.* *Shameless PLUG

14. Feedback & Comments @copyblogger #pubcon

Analyzing the Experts on Twitter - PubCon Vegas 2010

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