This a campaign plan developed for Bosch Global via ADV 420 (New Media Driver's License).

1. INVENTED FOR AMERICAN LIVES
C O R E Y M A C K • A D V 4 2 0 • FA L L 2 0 1 5

2. The Digital Vision
Bosch Americanization
Cross Platform Strategy
Campaign Timeline

3. Budget
Social Media: $296K
$
Display Advertising: $600K
$$
Search Engine Marketing: 750K
$$$

4. Web Strategy: “Home Base”
Invented for American Lives

5. Social Media Strategy
Youtube • Facebook • Twitter
#InventedforAmericanLives

6. Inbound Strategy
Video Blog
Bosch’s Great American Road Trip

7. Email Strategy
Weekly Email
Video of the Week • Product of the Week • Story of the Week

8. Display Strategy
NYtimes.com • Monthly Update • Display Description
4 Slide Animation
Ad Space

9. Search Engine Marketing
Keywords
American • Technology • Engineered
Phrases
Invented for American Lives • Advanced Technology • Invented for Life

10. Key Performance Indicators
Click Through Rates
Google Analytics
◦ Number of page views
◦ Geographic Locations