June 2013 Mobile Infographic: First Login Experience on Banking Apps
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Mobile users can be very fickle, and for many, first impressions are everything. Interestingly, while nearly half of smartphone owners are using their device to bank, only 38% of those users feel their banking app is safe. This is why financial service apps need to be both easy to use and also inspire trust amongst their users. The infographic below looks at the app experience of 17 top banks, specifically what they offer users the first time the app is accessed.
