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Click to edit Master text styles!
Click to edit Master text styles!
IMPOSSIBLE IS NOTHING
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
HOW WERE WE DOING!
49%	
   0	
  
-­‐	
  
49%	
  of	
  Target	
  
FLAT	
  SALES	
  CAGR	
  
NO	
  ONE	
  OVER	
  PLAN	
  
TURNOVER	
  HIGH	
  
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
Target Clients!
•  Law Firms & Corporations!
–  LAWYERS!
•  ENGINEERS!
•  LAWYERS!
•  Single Inventor to Household Name!
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
CHECK THE TEMPERATURE!
Q. WHY ARE WE BETTER THAN OUR
COMPETITION?!
!
A.  I AM NOT SURE WE ARE!
Q. WHY ARE SOLUTIONS BETTER!
!
A. I AM NOT SURE THEY ARE!
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
WHAT WAS I THINKING!
THIS IS NOT IMPOSSIBLE…ITS GOING TO BE
FUN!
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
How Did We Do It!
Ø 	
  Properly	
  segment	
  the	
  sales	
  force	
  
Ø Implement	
  the	
  plans,	
  programs	
  and	
  processes	
  
necessary	
  to	
  be	
  successful	
  
Ø Engage	
  our	
  clients	
  to	
  understand	
  their	
  
challenges	
  and	
  what	
  be?er	
  would	
  look	
  like	
  to	
  
them	
  
Ø Develop	
  messaging	
  that	
  would	
  be	
  used	
  
throughout	
  the	
  enCre	
  organizaCon	
  and	
  not	
  
just	
  by	
  sales	
  
Ø 	
  Relentlessly	
  pursue	
  excellence	
  
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
SELL FASTER!
NO……Slow It Down To Go Faster…..!
!
7	
  
Research	
   Engage	
  Vendors	
  
Buy	
  
www.cpaglobal.com	
  
To	
  GROW	
  Faster	
  
Sales	
  
MarkeCng	
  
OperaCons	
  
ONE	
  CONSISTENT	
  MESSAGE	
  
Web	
  
Lead	
  
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
GROWTH THE BUSINESS!
49%	
  
~95%	
  
0	
  
26%	
  
Went	
  from	
  49%	
  to	
  123%	
  
26%	
  CAGR	
  	
  
From	
  0	
  to	
  72%	
  Reps	
  Over	
  Plan	
  
RetenKon	
  at	
  95%	
  
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!
WHAT WAS I THINKING – Ali vs. Liston!
"Impossible is just a big word
thrown around by small men
who find it easier to live the
world they've been given than to
explore the power they have to
change it. Impossible is not a
fact. It's an opinion. Impossible
is not a declaration. It's a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.“!
- Muhammad Ali,
American Heavyweight boxer!
!
9	
  
Click to edit Master title style!
Click to edit Master text styles!
Click to edit Master text styles!

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CPA Global - Don’t Fire Them, Fire Them Up

  • 1. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! IMPOSSIBLE IS NOTHING
  • 2. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! HOW WERE WE DOING! 49%   0   -­‐   49%  of  Target   FLAT  SALES  CAGR   NO  ONE  OVER  PLAN   TURNOVER  HIGH  
  • 3. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! Target Clients! •  Law Firms & Corporations! –  LAWYERS! •  ENGINEERS! •  LAWYERS! •  Single Inventor to Household Name!
  • 4. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! CHECK THE TEMPERATURE! Q. WHY ARE WE BETTER THAN OUR COMPETITION?! ! A.  I AM NOT SURE WE ARE! Q. WHY ARE SOLUTIONS BETTER! ! A. I AM NOT SURE THEY ARE!
  • 5. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! WHAT WAS I THINKING! THIS IS NOT IMPOSSIBLE…ITS GOING TO BE FUN!
  • 6. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! How Did We Do It! Ø   Properly  segment  the  sales  force   Ø Implement  the  plans,  programs  and  processes   necessary  to  be  successful   Ø Engage  our  clients  to  understand  their   challenges  and  what  be?er  would  look  like  to   them   Ø Develop  messaging  that  would  be  used   throughout  the  enCre  organizaCon  and  not   just  by  sales   Ø   Relentlessly  pursue  excellence  
  • 7. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! SELL FASTER! NO……Slow It Down To Go Faster…..! ! 7   Research   Engage  Vendors   Buy   www.cpaglobal.com   To  GROW  Faster   Sales   MarkeCng   OperaCons   ONE  CONSISTENT  MESSAGE   Web   Lead  
  • 8. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! GROWTH THE BUSINESS! 49%   ~95%   0   26%   Went  from  49%  to  123%   26%  CAGR     From  0  to  72%  Reps  Over  Plan   RetenKon  at  95%  
  • 9. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles! WHAT WAS I THINKING – Ali vs. Liston! "Impossible is just a big word thrown around by small men who find it easier to live the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.“! - Muhammad Ali, American Heavyweight boxer! ! 9  
  • 10. Click to edit Master title style! Click to edit Master text styles! Click to edit Master text styles!