Triple-E is is a unique description model for personal and organizational development. Use it to understand and change who you are, where you are going, and how to get there. Triple-E is based on three pillars; Essence, Execution, and Evolution. Essence is about the three core elements we consist of. Survival strategy, Higher Purpose, and Legacy. Evolution is about the three elements of change. Continuous Incremental Improvement, Error Correction, and Survival of the Fittest. Execution is about the three underlying drivers that invoke action. Want to, Have to, Need to. In this first episode of the series we introduce Execution, which explains how things get done -- or not, as is too often the case. Triple-E can help fix that.

1. Triple-E
A framework for personal and
organizational development
Episode 1

2. Start here Introduction to Triple-E
Executionmodel
Join us in Cortex City
Triggers
Fear
Concern
Passion
Call to Action
PowerfulAttributes
Episode1

3. Triple-E
A description model for how individuals
and organizations change over time.
The three core elements of an
individual or organization.
How things actually get done – or don’t.
The foundation for Corporate Citizen is a description
model for personal and organizational development
with the working name Triple-E. It’s based on three
pillars; Essence, Execution, and Evolution.
Essence is about the three core elements we consist
of. Survival strategy, Higher Purpose, and Legacy.
Evolution is about the three elements of change.
Continuous Incremental Improvement, Error
Correction, and Survival of the Fittest.
Execution is about the three underlying drivers that
invoke action. Want to, Have to, Need to.
”The Triple-E model is used to
purposefully change who you are,
where you are going, and how you
get there” – Bjorn Karlsson

4. Execution model
The Execution model is based on the premise that any action is
triggered because someone wants to do something, needs to do
something, or have to do something. These are not mutually
exclusive triggers, but any action will have one dominant
component. Interestingly, the model applies equally well to
individuals and organizations. Attached to each component is its
primary source of energy – the main driving force that compels
us to act.
Think about it. All of the things you’ve done today, this week, or
even this year – can easily be mapped to one of the three
components. Every action we perform is started by one or more
triggers, and in the purest and simplest model, these three
components cover the whole spectrum.
Why do we need a description model to explain how things get done (or not, as is often the case)?
1. Analyzing our action patterns improves understanding and helps introspection.
2. Applying an instrument for change is required to deliberately accelerate Evolution.

5. Triggers
Attached to each component is its primary source of energy – the
main driving force that compels us to act, serving as a trigger.
• I have to run, or the bear will eat me.
We have to become profitable, or we’ll go out of business. (Fear)
• I want to marry you and live happily ever after.
We want to change the world with our great ideas. (Passion)
• I need to fix the roof before it starts leaking.
We need to implement a structured process for sales.
I need to lose some weight.
We need to consolidate our product portfolio. (Concern)
The two most powerful sources in the model are Passion and Fear,
and because of their strength they are most successful at invoking
action

6. Fear
While Fear is the greatest trigger of immediate action, it is also the
one that produces the highest amount of stress. You don’t want to
spend too much time controlled by this very direct trigger.
• I have to run, or the bear will eat me.
• We have to become profitable, or we’ll go out of business.
You will find that many people and organizations are triggered way too
much by Fear. The typical root cause is that they’ve reached a point where
many things they Need to but don’t have time for are falling apart, thereby
ending up in Have to. It can lead to negative stress and suboptimal actions
just to “fix things”. Use it cautiously for great surges of energy, and
balance it wisely with Want to in order to stay positive.

7. Passion
Want to is the ultimate trigger for positive action. It makes
people go that extra mile and automatically be fuelled with even
more energy. It makes organizations go out and change the
world.
You will find that most successful start-ups execute mostly on
Want to and Have to, which helps them move extremely fast
and come up with creative solutions, but sometimes at the
expense of global efficiency and with poor planning. Successful
people know how to tap into the endless source of passion.
• I want to marry you and live happily ever after.
• We want to change the world with our great ideas.

8. Concern
The two most powerful sources in the model are Passion and Fear,
and because of its relative weakness Concern is at risk of becoming
starved from action by the stronger triggers.
• I need to fix the roof before it starts leaking.
• We need to implement a structured process for sales.
• I need to lose some weight.
• We need to consolidate our product portfolio.
You will find that so-called “list people” (who wants to get things on
paper and properly ordered) really enjoy this trigger. But beware!
There’s a risk that you won’t actually execute the things you Need to
do, and then they’ll likely end up in Have to. Balance is critical here,
because the greatest thing about Need to is that it can help you get
more time for Want to.

9. Powerful Attributes
Each component and trigger has positive associated properties
that are extremely valuable to individuals and organizations.
• Connected to Passion you will find Entrepreneurship,
Innovation, and Creativity.
• Connected to Fear you will find Urgency, Speed, and
Survival.
• Connected to Concern you will find Control, Structure, and
Efficiency.
With perfect balance, we can become formidable in executing
the right action. In general, most people and companies spend
too much time on Have to, which is very reactive and often
stressful. Most also spend way too much time on Need to,
which is proactive but in the absence of good balance tends to
create endless lists of things to do, and endless meetings to
discuss priorities – instead of actually executing.

10. Call to Action
Join us in Cortex City
I want to encourage everyone to aim for
more Want to in the actions we execute.
It’s an endless source of strength and
positive energy, and I strongly believe
that passion is the key to a great future.
– Bjorn Karlsson
Episode 2 covers Evolution

11. Triple-E
A framework for individual and
organizational development
Episode 1