Final project for Designing Gamification Level 2

2. THE ARCTIC 30
30 men and women are accused of hooliganism in Russia for a peaceful
protest against oil drilling in the fragile Arctic. After spending two
months in prison, all but one of the 30 were granted release on bail.
Colin Russell was refused bail, and instead given three more months of
detention.

3. WHY THEY STAND UP
28 activists were involved in a protest against the Gazprom Arctic drilling
platform Prirazlomnaya on September 18th. Two of the activists tried to
climb the side of the platform to hang a banner. One day later, Russian
security services descended from a helicopter onto the deck of the
Greenpeace ship Arctic Sunrise, seized the ship at gunpoint and
detained the entire crew.
The activists were at the Gazprom platform because they felt compelled to
bear witness to the slow, unrelenting destruction of the Arctic. As the
ice is retreating, oil companies are moving north to drill for the fuels
that drive that melting.

4. THE TREAT
Colin and all of the Arctic 30 still face serious charges and could spend
years in prison if convicted for a crime they did not commit.

5. FREE THE ARTIC 30

6. MELTING THE ICE
An e-mail can be a powerful tool. So powerful that
can crack the ice surrounding the ARTIC 30.
Here people can fill up a form and send an e-mail
to the local Russian Embassy as protest. Every
letter is counted and each letter
counts, because embassies must report back
to the government.
The Action can make the difference, but every
action needs an effort.

7. SOLUTION 1
THE BIG PICTURE
People joining together are capable of great thing when engaged in the right way.
Instead of a simple mail, let the mail count, be a building block of the protest.
For each e-mail sent we can add a puzzle piece to a community big picture (insert
actual url of the site) which will be the monument of the Artic 30 action.
Each user sending a mail contributes to the unveiling of the image and ears a badge
as token of his/her action.

8. SOLUTION 2
#FREETHEARTIC30
The Artic 30 are wonderful people who
stood up for a great cause. Now it’s
our turn to stand up for them.
Share a picture of one of Artic 30 on your
facebook account or twitter with the
hashtags #FreeTheArtic30 AND
#MeltTheIce.
Doing this users are automatically
assigned to one of the Artict 30 as
your protégée.

9. GUARDIAN ANGELS
The user’s job as guardian angel is sharing information about her Artic 30
and let the world know about him/her.
A sharing stream on the official site shows the daily work of each guardian
angel ( On the Header).
The most active and creative users will be invited to the event held for
Colin Russell Liberation and will meet his/her Artic 30!

10. SOLUTION 3
STAND UP!
Let the world know about the oil companies activities in the artic.
User must create a small video and share it on VINE with the global hashtag
#FreeTheArtic30 and a personal hashtag #MyArtic30HashTag ( a
creative one!)
The Vines must be made in a way that let other people complete the
message, creating a long chain of Vines!
The longest chain will be shown during the event held for Colin Russel
Liberation.

11. SHARE
ENGAGE
STAND UP

12. DISCLAIMER
The present document is the final project for the course Designing
Gamification level 2. This is NOT an official campaign approved by
Greenpeace.
Instead #FREETHEARTIC30 is a real campaign by Greenpeace. Please
consider to take a little bit of time to check out the official site here and
send a mail to your local Russian Embassy. What Artic 30 did is worth
two minutes of your time.