SlideShare a Scribd company logo

LA event: December 11, 2008: Digital Tools for LA non profit workshop

•Download as PPT, PDF•
•
PR Council
PR Council

12/11 CPRF event Presented by Daniel Lemin, PainePR

BusinessTechnologyDesign
1 of 25
Digital Tools: Making Them Work December 11, 2008
Amplify Passion and Be Remarkable
 
 
 
Digital Tool: Influencing Consumers
Overview ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object]
 
 
 
 
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Tool: Social Media News Releases
Goals Raise awareness of the Great Southern California ShakeOut and drive registrants through hyper-targeted word of mouth and media relations campaigns Position www.ShakeOut.org as THE resource for helpful tools and information about earthquake preparedness prior to and following the ShakeOut drill Disseminate vital information about the ShakeOut event and earthquake preparedness through popular social media tools and channels to reach the consumer “where they live”
Campaign Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Videos to seed to bloggers Campaign logo PDF/whitepapers Screenshots of interactive game Pull quotes from spokespeople
Generated local blog coverage and drove consumers to ShakeOut Web site and YouTube videos; ignited consumer feedback and comments leading up to drill
Leveraged relationship with popular mom blogger influencer “Los Angelista” to generate 3 blog hits from one; leveraged content from interview with Mark Benthien, Dr. Lucy Jones YouTube video and generated comments from her peers
Results ,[object Object],[object Object],[object Object],[object Object]
Digital Tool: Engaging Bloggers
Strategy: Create an online disaster preparedness pilot program to motivate moms to take action and create a family disaster plan California Volunteers
Results: Generated 290,000 Web site hits, more than 65,000 page views of the family disaster plan – a daily average of 1,000 visitors, making the family plan the top-visited (52 percent) and downloaded page on the site; generated more than 56 million media impressions; generated 17 online influencer reviews, 82 percent positive; recruited 100+ moms
Our Own Foundation: Pioneering Social “Cause” Networking Site
Q&A GOOD BLOGS TO FOLLOW: HTTP://BETH.TYPEPAD.COM/BETHS_BLOG/ HTTP://BLOG.TECHSOUP.ORG/ HTTP://WWW.NTEN.ORG/BLOG/

Recommended

From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012Cameron Kruger
 
American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010Bill Evans
 
Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
 
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppCommunicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
 
Optimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughOptimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughAnna Schmitz
 
Lesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingLesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingAbe Olandres
 
AMA Digital Marketing Day
AMA Digital Marketing DayAMA Digital Marketing Day
AMA Digital Marketing DaySusan Halligan
 
Building consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingBuilding consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingRoshani Kothari
 

Recommended

From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012Cameron Kruger
 
American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010Bill Evans
 
Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
 
Communicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppCommunicating Sustainability using Social Media - Agrion Webinar by @JoeyShepp
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
 
Optimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughOptimizing for Virality -- Netroots 2016, Jim Pugh
Optimizing for Virality -- Netroots 2016, Jim PughAnna Schmitz
 
Lesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingLesson 11: Social Media And Networking
Lesson 11: Social Media And NetworkingAbe Olandres
 
AMA Digital Marketing Day
AMA Digital Marketing DayAMA Digital Marketing Day
AMA Digital Marketing DaySusan Halligan
 
Building consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingBuilding consensus for major changes using data and storytelling
Building consensus for major changes using data and storytellingRoshani Kothari
 
PhotoBuciket Quick Overview
PhotoBuciket Quick OverviewPhotoBuciket Quick Overview
PhotoBuciket Quick Overviewbenmcinnis
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social MediaCameron Kruger
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisShareThis
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Joanna Peña-Bickley
 
Social Media 101
Social Media 101Social Media 101
Social Media 101501 Commons
 
From web 2.0 to wave 5
From web 2.0 to wave 5From web 2.0 to wave 5
From web 2.0 to wave 5adelyno
 
Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Wendy LugoSantiago
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Michael Cayley
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgBenjamin Ho
 
Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Hack the Hood
 
Point of view
Point of view Point of view
Point of view BrennanArrell
 
Social Life Whitepaper
Social Life WhitepaperSocial Life Whitepaper
Social Life WhitepaperAnalisa Schelle
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
 
NSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsNSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsTechSoup
 
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others failColleen Young
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 
Harshal personallearningassi.ppt
Harshal personallearningassi.pptHarshal personallearningassi.ppt
Harshal personallearningassi.ppt9898420381
 
NewsUSA Sales Deck
NewsUSA Sales DeckNewsUSA Sales Deck
NewsUSA Sales DeckRichard Rothstein
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeAng Li
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
 

More Related Content

What's hot

PhotoBuciket Quick Overview
PhotoBuciket Quick OverviewPhotoBuciket Quick Overview
PhotoBuciket Quick Overviewbenmcinnis
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social MediaCameron Kruger
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisShareThis
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Joanna Peña-Bickley
 
From web 2.0 to wave 5
From web 2.0 to wave 5From web 2.0 to wave 5
From web 2.0 to wave 5adelyno
 
Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Wendy LugoSantiago
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Michael Cayley
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgBenjamin Ho
 
Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Hack the Hood
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
 
NSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsNSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsTechSoup
 
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others failColleen Young
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 
Harshal personallearningassi.ppt
Harshal personallearningassi.pptHarshal personallearningassi.ppt
Harshal personallearningassi.ppt9898420381
 

What's hot (19)

PhotoBuciket Quick Overview
PhotoBuciket Quick OverviewPhotoBuciket Quick Overview
PhotoBuciket Quick Overview
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social Media
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThis
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
From web 2.0 to wave 5
From web 2.0 to wave 5From web 2.0 to wave 5
From web 2.0 to wave 5
 
Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business Social Media Marketing For Your Home Staging Business
Social Media Marketing For Your Home Staging Business
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.org
 
Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...Social Media for Social Action: Case studies in campaign planning for social ...
Social Media for Social Action: Case studies in campaign planning for social ...
 
Point of view
Point of view Point of view
Point of view
 
Social Life Whitepaper
Social Life WhitepaperSocial Life Whitepaper
Social Life Whitepaper
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your Story
 
NSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and EventsNSAC 2010: Multimedia Storytelling and Events
NSAC 2010: Multimedia Storytelling and Events
 
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others fail
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 
Harshal personallearningassi.ppt
Harshal personallearningassi.pptHarshal personallearningassi.ppt
Harshal personallearningassi.ppt
 
NewsUSA Sales Deck
NewsUSA Sales DeckNewsUSA Sales Deck
NewsUSA Sales Deck
 

Similar to LA event: December 11, 2008: Digital Tools for LA non profit workshop

Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeAng Li
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
 
Imagine No Malaria 2012 Campaign
Imagine No Malaria 2012 CampaignImagine No Malaria 2012 Campaign
Imagine No Malaria 2012 Campaignumcom-marketing
 
Imagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards EntryImagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards Entryumcom-marketing
 
Colton Wright's Resume
Colton Wright's ResumeColton Wright's Resume
Colton Wright's ResumeCJW10
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionJD Lasica
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?Ckresse
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?Ckresse
 
Are You Ready to React?
Are You Ready to React? Are You Ready to React?
Are You Ready to React? guest49b12fa
 
FY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness ReportFY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness ReportAlzheimersNVCA
 
Social Media 101 Webinar
Social Media 101 WebinarSocial Media 101 Webinar
Social Media 101 WebinarJulie Minevich
 
Promoting Your Agency Using Social Media
Promoting Your Agency Using Social MediaPromoting Your Agency Using Social Media
Promoting Your Agency Using Social MediaEric Roland
 
Nfgpartnership 0408
Nfgpartnership 0408Nfgpartnership 0408
Nfgpartnership 0408staciemann
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Kami Watson Huyse, APR
 
Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation Roshani Kothari
 
Living Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable AgricultureLiving Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable AgricultureBeth Kanter
 
Foundation center Presentation
Foundation center PresentationFoundation center Presentation
Foundation center PresentationSusan Gordon
 
Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue? Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue? Rank Media Agency
 

Similar to LA event: December 11, 2008: Digital Tools for LA non profit workshop (20)

Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media Toolkit
 
Imagine No Malaria 2012 Campaign
Imagine No Malaria 2012 CampaignImagine No Malaria 2012 Campaign
Imagine No Malaria 2012 Campaign
 
Imagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards EntryImagine No Malaria - UMAC Awards Entry
Imagine No Malaria - UMAC Awards Entry
 
Colton Wright's Resume
Colton Wright's ResumeColton Wright's Resume
Colton Wright's Resume
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take action
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?
 
Are You Ready to React?
Are You Ready to React?Are You Ready to React?
Are You Ready to React?
 
Are You Ready to React?
Are You Ready to React? Are You Ready to React?
Are You Ready to React?
 
Nola
NolaNola
Nola
 
FY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness ReportFY 13 Q3 Concern and Awareness Report
FY 13 Q3 Concern and Awareness Report
 
Social Media 101 Webinar
Social Media 101 WebinarSocial Media 101 Webinar
Social Media 101 Webinar
 
Promoting Your Agency Using Social Media
Promoting Your Agency Using Social MediaPromoting Your Agency Using Social Media
Promoting Your Agency Using Social Media
 
Nfgpartnership 0408
Nfgpartnership 0408Nfgpartnership 0408
Nfgpartnership 0408
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
 
Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation Generating Buzz Online - Claire Baumann, UN Foundation
Generating Buzz Online - Claire Baumann, UN Foundation
 
Living Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable AgricultureLiving Case Studies: Social Media and Sustainable Agriculture
Living Case Studies: Social Media and Sustainable Agriculture
 
Foundation center Presentation
Foundation center PresentationFoundation center Presentation
Foundation center Presentation
 
Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue? Does Social Media Translate Into Revenue?
Does Social Media Translate Into Revenue?
 

More from PR Council

PRC Next Application
PRC Next ApplicationPRC Next Application
PRC Next ApplicationPR Council
 
The News Literacy Project
The News Literacy ProjectThe News Literacy Project
The News Literacy ProjectPR Council
 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at CannesPR Council
 
PR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick SurveyPR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick SurveyPR Council
 
PR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council
 
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuideDiversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
 
Snap Inc Success
Snap Inc SuccessSnap Inc Success
Snap Inc SuccessPR Council
 
Key Trends in Social Media for 2015
Key Trends in Social Media for 2015Key Trends in Social Media for 2015
Key Trends in Social Media for 2015PR Council
 
Attending the 2015 Annual Dinner
Attending the 2015 Annual DinnerAttending the 2015 Annual Dinner
Attending the 2015 Annual DinnerPR Council
 
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...PR Council
 
PR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Council
 
PR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
 
Trust Me, Im Creative
Trust Me, Im CreativeTrust Me, Im Creative
Trust Me, Im CreativePR Council
 
FOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsFOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsPR Council
 
2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief2015 us young lions competitions assignment brief
2015 us young lions competitions assignment briefPR Council
 
Infographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedInfographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedPR Council
 
Images That Move You: More Than Words
Images That Move You: More Than WordsImages That Move You: More Than Words
Images That Move You: More Than WordsPR Council
 
PR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Council
 
PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Council
 

More from PR Council (20)

PRC Next Application
PRC Next ApplicationPRC Next Application
PRC Next Application
 
The News Literacy Project
The News Literacy ProjectThe News Literacy Project
The News Literacy Project
 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at Cannes
 
PR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick SurveyPR Council Q4 2016 Quick Survey
PR Council Q4 2016 Quick Survey
 
PR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year Infographic
 
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuideDiversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource Guide
 
Snap Inc Success
Snap Inc SuccessSnap Inc Success
Snap Inc Success
 
Key Trends in Social Media for 2015
Key Trends in Social Media for 2015Key Trends in Social Media for 2015
Key Trends in Social Media for 2015
 
Attending the 2015 Annual Dinner
Attending the 2015 Annual DinnerAttending the 2015 Annual Dinner
Attending the 2015 Annual Dinner
 
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...
 
PR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Genome Series: Gamification of Research
PR Genome Series: Gamification of Research
 
PR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in Communications
 
Trust Me, Im Creative
Trust Me, Im CreativeTrust Me, Im Creative
Trust Me, Im Creative
 
FOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsFOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for Millennials
 
2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief
 
Futurecasting
FuturecastingFuturecasting
Futurecasting
 
Infographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedInfographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, Presented
 
Images That Move You: More Than Words
Images That Move You: More Than WordsImages That Move You: More Than Words
Images That Move You: More Than Words
 
PR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Genome: Seeing is Believing
PR Genome: Seeing is Believing
 
PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015
 

Recently uploaded

Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 

Recently uploaded (20)

Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 

LA event: December 11, 2008: Digital Tools for LA non profit workshop

  • 1. Digital Tools: Making Them Work December 11, 2008
  • 2. Amplify Passion and Be Remarkable
  • 3.  
  • 4.  
  • 5.  
  • 6. Digital Tool: Influencing Consumers
  • 7.
  • 8.
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.
  • 14. Digital Tool: Social Media News Releases
  • 15. Goals Raise awareness of the Great Southern California ShakeOut and drive registrants through hyper-targeted word of mouth and media relations campaigns Position www.ShakeOut.org as THE resource for helpful tools and information about earthquake preparedness prior to and following the ShakeOut drill Disseminate vital information about the ShakeOut event and earthquake preparedness through popular social media tools and channels to reach the consumer “where they live”
  • 16.
  • 17. Videos to seed to bloggers Campaign logo PDF/whitepapers Screenshots of interactive game Pull quotes from spokespeople
  • 18. Generated local blog coverage and drove consumers to ShakeOut Web site and YouTube videos; ignited consumer feedback and comments leading up to drill
  • 19. Leveraged relationship with popular mom blogger influencer “Los Angelista” to generate 3 blog hits from one; leveraged content from interview with Mark Benthien, Dr. Lucy Jones YouTube video and generated comments from her peers
  • 20.
  • 21. Digital Tool: Engaging Bloggers
  • 22. Strategy: Create an online disaster preparedness pilot program to motivate moms to take action and create a family disaster plan California Volunteers
  • 23. Results: Generated 290,000 Web site hits, more than 65,000 page views of the family disaster plan – a daily average of 1,000 visitors, making the family plan the top-visited (52 percent) and downloaded page on the site; generated more than 56 million media impressions; generated 17 online influencer reviews, 82 percent positive; recruited 100+ moms
  • 24. Our Own Foundation: Pioneering Social “Cause” Networking Site
  • 25. Q&A GOOD BLOGS TO FOLLOW: HTTP://BETH.TYPEPAD.COM/BETHS_BLOG/ HTTP://BLOG.TECHSOUP.ORG/ HTTP://WWW.NTEN.ORG/BLOG/