It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk
3. Facebook takes on Google
with Graph Search
facebook.com/about/graphsearch
January
February
March
April
May
June
July
August
September
October
November
5. Gangnam Style generates £5 million
in YouTube advertising revenue
youtube.com/watch?v=9bZkp7q19f0
January
February
March
April
May
June
July
August
September
October
November
6. LinkedIn reaches
200 million members
linkedin.com/200million
January
February
March
April
May
June
July
August
September
October
November
8. Enhanced Campaigns
come to AdWords
google.co.uk/think/products/enhanced-campaigns.html
January
February
March
April
May
June
July
August
September
October
November
16. MP claims web access could
become a human right
telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html
January
February
March
April
May
June
July
August
September
October
November
18. Google Glass specs to go on
public display for the first time
google.co.uk/glass/start
January
February
March
April
May
June
July
August
September
October
November
19. Angry Birds crowned
most downloaded app
angrybirds.com
January
February
March
April
May
June
July
August
September
October
November
22. Google launches Dynamic
Remarketing for retailers
google.co.uk/think/products/dynamic-remarketing-for-retail.html
January
February
March
April
May
June
July
August
September
October
November
30. LinkedIn lowers age limit to 13
telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html
January
February
March
April
May
June
July
August
September
October
November
31. Vine tops 40 million users
40,000,000
January
February
March
April
May
June
July
August
September
October
November
32. More than half of UK adults
own a smart phone
January
February
March
April
May
June
July
August
September
October
November
33. Brent Council comes under fire for
replacing receptionist with hologram
bbc.co.uk/news/uk-england-london-23754319
January
February
March
April
May
June
July
August
September
October
November
36. 100% not provided: Google begins
encrypting all non-paid searches
Keyword
Visits
10,023
1. (not provided)
January
February
March
April
May
June
July
August
September
October
November
37. Customers spend more on their
weekly shop online than in-store
COLA 3.68
CHOCOLATE 1.12
FRESH MILK
1.25
SPARKING WATER
0.16
Shopping basket
Guide price
72.92
View basket
THANK YOU FOR SHOPPING
January
February
March
April
May
£12.06
Saved today
TOTAL SAVINGS
-0.59
-------------------------------------------------
TOTAL TO PAY
74
Items in your basket
SUB-TOTAL 73.51
------------------------------------------------MULTIBUY SAVINGS
CHOC SPREAD B2F £3.00
-0.59
June
July
August
£97.05
Checkout
September
October
November
39. Pinterest’s first ads go live
January
February
March
April
May
June
July
August
September
October
November
40. One-third of the UK now uses tablets
January
February
March
April
May
June
July
August
September
October
November
41. Barclays announces move
to allow customers to cash
cheques using smartphones
January
February
March
April
May
June
July
August
September
October
November
42. Mobile competes with TV
as most important screen
January
February
March
April
May
June
July
August
September
October
November
43. Facebook admits teen
use may be dwindling
facebook.com
January
February
March
April
May
June
July
August
September
October
November
45. Facebook’s Graph Search
rolled out to UK users
telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Search-in-UK.html
January
February
March
April
May
June
July
August
September
October
November
46. ‘Selfie’ named as word of 2013
“a photograph that one has taken
of oneself, typically one taken with
a smartphone or webcam and
uploaded to a social media website:
occasional selfies are acceptable,
but posting a new picture of yourself
every day isn’t necessary”
- Oxford Dictionaries
January
February
March
April
May
June
July
August
September
October
November
47. Google patents the Google tattoo
280
January
February
March
April
May
June
July
August
September
October
November
48. Thank you
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49. Iconography from The Noun Project
Christmas Tree by Megan Sheehan
Crown by Marie Ringeard
Deer by Michael Bundscherer
Person by Cristina Gallego
Sleigh by Getaround
Stack of Books by Rémy Médard
Snowflake by Gilad Fried
Hummingbird by NDSTR
Flower by linjaCOM
Bat by Adam Heller
Easter Egg by Irene Hoffman
iPad by Andreas Bjurenborg
Calendar by Laurent Patain
United Kingdom by Juan Pablo Bravo
Tennis racket by Matthew Clarke
Television by Yair Cohen
iPhone by Benjamin Orlovski
Fireworks by Irit Barzily
Zombie by Stephen Peluso