Tom Gillman, Head of Sales and Marketing at bespoke digital agency Crafted, looks at the evidence for embracing digital marketing to drive your business forward. Whether you are just starting out or looking to improve your digital strategy, Tom suggests ways that you can step up to the challenge in 2014, offering tips and advice covering the most popular digital channels. Tom's presentation is from Digital Bites February 2014. You can see more at http://www.digital-bites.co.uk
61. Why?
• It’s free!
• Because assumptions don’t inform improvement
• Because you want to measure success across your
- Website
- Social channels
- Ecommerce
- Online advertising
62. Novice
• Set-up a Google Analytics account
• Consider some training
• Identify underperforming areas
74. Thank you
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