With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.

1. EASILY
DIGESTIBLE
DIGITAL
INSIGHT
#digitalbites @digital_bites

2. I need an app for that, don’t I?
presented by Tom Gillman
Ipswich-based integrated digital marketing agency
EASILY
DIGESTIBLE
DIGITAL
INSIGHT

3. Crafted
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7. The rise and rise
of the mobile
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8. 4 billion
mobiles in use globally
Source: marketing.anchormobile.net/blog/bid/202428
/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind
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Over half
of Britain owns a smartphone (Ofcom)

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31% of
site traffic
in the UK is from mobile (Mobify)

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More time
is spent on mobile media by adults,
than they do on newspapers and
magazines combined
Source: marketing.anchormobile.net/blog/bid/202428
/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind

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Mobile browsing
is expected to overtake desktop
browsing by 2014 (Microsoft Tag)

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Mobile consumer spending is predicted to
double by 2014
(eBay)

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40% of email
is now opened on mobile
devices (Knotice)

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More people own
a mobile than own
a toothbrush!
Source: marketing.anchormobile.net/blog/bid/202428
/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind

16. App stats
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40 billion
app downloads
from the App Store (followthatapp)

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On average smartphone
users run
43 apps
Source: mobileapptesting.com

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Gaming
& social
networking
are the most popular type of app
Source: mobileapptesting.com

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25-34 year olds
is the largest smartphone user group
Source: mobileapptesting.com

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Over 2 hours
per day
on average is spent on mobile apps
Source: mobileapptesting.com

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Consumers have a preference of
convenience,
speed & UX
Source: mobileapptesting.com

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24. Meet company A
 Sell exclusively online
 Established successful eCommerce platform
 Extensive product range
 Same day despatch USP
 Current website not mobile friendly
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26. I need a mobile website for that
 Accessible to search
 Improved user experience over desktop site
 A single platform
 Likely to be more affordable
 25% of UK consumers have purchased via mobile
Source: Econsultancy
If your goal is to attract more customers and
increase conversion, then consider a mobile website:
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27. Meet company B
 A long-established player in the wine beer
and spirits sector
 Wants to increase brand awareness
amongst consumers
 Known as an investor in new technology
 Wants to create ‘enjoyable and memorable’
customer experiences
 The brand is considering a promotional game
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29. I need an app for that
 Works offline
 Talk to your customers (push notifications)
 Better ‘front of mind’ reference
 Access to device specific functionality (camera, accelerometer)
 App store – rules, reviews and revenue
 1 in 4 apps abandoned after initial use
(www.mobileapptesting.com)
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30. Round-up
 There is no one-size-fits-all approach
 Type of content or service?
 Project goals?
 Needs of your end-user
 Budget
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31. Responsive design
a different perspective
 Extend user experience
 Increase reach
 Increase sales & conversion
 Increase visibility
 Find out more at the next Digital Bites!
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Food for
thought…

32. Thank you
 Next Digital Bites – 23rd May
 Would you like to be a speaker?
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