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Light years
measure distance
not time
Craig Kensley
@being_ck
@pragmatweets
CxO - Pragmatics
The constructs of online conversation
The constructs of online conversation
Credibility
The constructs of online conversation
The constructs of online conversation
Internal Communications
The constructs of online conversation
The traditional image of the mass persuasion
process must make room for 'people' as
intervening factors between the stimuli of the
media and resultant opinions, decisions, and
actions.”
Katz (1940)
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
Social Media
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The 4 Metrics that matter:
• Conversation (comments)
• Amplification (Shares / retweets)
• Applause (Likes, +1’s)
• Economic value (conversion)
OKR
• Marketing Objective:
Increase Site Traffic,
Engagement, and
Customer Flow through
Site Funnel
• Key Result: Improve
Non-paid traffic to the
site from all sources by
25% by end of Q2
• Social roadmap:
Increase engagement
with community by 5%
on Social channels in
order to increase traffic
from social by 15%
Craig Kensley
+27 82 678 2391
@being_ck
@pragmatweets

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The constructs of online conversation

  • 1. Light years measure distance not time Craig Kensley @being_ck @pragmatweets CxO - Pragmatics
  • 9. The traditional image of the mass persuasion process must make room for 'people' as intervening factors between the stimuli of the media and resultant opinions, decisions, and actions.” Katz (1940)
  • 17. The 4 Metrics that matter: • Conversation (comments) • Amplification (Shares / retweets) • Applause (Likes, +1’s) • Economic value (conversion)
  • 18. OKR • Marketing Objective: Increase Site Traffic, Engagement, and Customer Flow through Site Funnel • Key Result: Improve Non-paid traffic to the site from all sources by 25% by end of Q2 • Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%
  • 19. Craig Kensley +27 82 678 2391 @being_ck @pragmatweets

Notes de l'éditeur

  1. Differentiate between Audience and Market SAP Market Message Media Measure
  2. Authenticity
  3. Evaluate your feedback mechanisms
  4. Starting with why
  5. Draws on Journalism Knowledge management Social psychology HR Wellness
  6. What do you feed them? What is the recipe? Feed them that you are authentic Responsible Responsive listening
  7. Measure – followers are vanity
  8. Measure – followers are vanity