A presentation given at Parliament House providing an overview of Twitter, how it works, who uses it, what it can be used for and how to manage it.

1. Twitter tactics Craig Thomler 19 September 2011 @craigthomler http://egovau.blogspot.com

3. Online social network and 'micro blogging' service launched publicly in 2006

4. Enables users to send 140 character text posts

5. Users can follow others to view their posts easily

6. Anyone can read posts from any public account

8. Twitter terminology

10. Information sharing

11. Intelligence gathering

12. Event coverage

13. Consultation

14. Influencing

15. Pointless babble?“How could you possibly say anything meaningful in 140 characters?” Australian Journalist

16. Customer service

17. Emergency/crime reporting

18. Social chit-chat

19. Self-promotion / spam

21. More pointless babble @arusbridger: (105 characters) Now Guardian prevented from reporting parliament for unreportable reasons. Did John Wilkes live in vain? @reallyvirtual: (62 characters) Helicopter hovering above Abbottabad at 1AM (is a rare event). @BRL85: (54 characters) http://twitpic.com/7h32m - Azadi Square #IranElection @jamesbuck: (8 characters) Arrested

22. Twitter statistics

23. Twitter statistics By population Twitter would be the 12th largest country (after Mexico, ahead of the Philippines) Considering Australian users, Twitter would be the fourth or fifth most populous city (ahead of Adelaide and maybe also Perth)

26. Average 39 years old

27. 36% are 45 +

28. 13% are 18-25

29. 4% are 13-17

30. Average income around $55,000

31. 11% 100k+

32. 38% 51-100k

33. 33% 26-50k

36. 82% of US Congress and 85% of US Senators

37. 84% of US State Governors

42. Exploring Twitter

44. Personal or positional account name?(@JuliaGillardvs @SenatorLudlumvs @TheQLDPremier)

45. Decide who can tweet what(Consider ‘tweetplates’ – templates for regular tweets like releases)

47. Consider defensive accounts (ie: @QLDPremier)

48. Include a meaningful profile, image and link

50. Follow when followed

51. Use lists to build specific groups to follow

52. Respond to other tweeters if you can add value

54. Clarify rather than delete erroneous tweets

55. Support agency twitter accounts by retweeting

56. Have someone monitor twitter during speeches – look for questions & sentiment (like a live worm)

59. If you don't have a presence, you don't have a voice

60. There's no need (or way) to moderate (you can report spammers & trolls)

61. Not all your followers will read your tweets live – or at all

62. Your reach is greater than your followers

64. Attempt complex debates (Twitter is a poor debating tool)

65. Overuse sarcasm (translates poorly in 140 characters)

66. Feed the trolls (more than you have to)

68. #auspol – ongoing political discussion

69. #agchatoz – weekly rural discussion

70. #insiders – weekly TV program discussion

71. #qanda – weekly TV program discussion

73. Most local government agencies http://twitter.com/#!/myregionGovAu/local-government

76. Hootsuite

80. Twittercounter

81. Crowdbooster

85. Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au

87. The Archivist

91. Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au

92. Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com

94. Tweetreach

98. Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au

99. Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com

100. Tweet impact– www.tweeteffect.com, http://tweetreach.com

102. Sources Wikipedia – Twitter - http://en.wikipedia.org/wiki/Twitter Twitter by the numbers - http://blog.kissmetrics.com/twitter-statistics/ Twitter blog - http://blog.twitter.com/2011/09/one-hundred-million-voices.html 100million twitter users - http://www.thisiscornwall.co.uk/100million-twitter-users-twitter-users-Cornwall/story-13298596-detail/story.html Social web interaction - http://www.mediabistro.com/alltwitter/social-web-interaction_b13352#more-13352 Researching the Twitterverse - http://www.artshub.com.au/au/news-article/opinions/arts/researching-the-twitterverse-184597 Tweets per capita - http://www.slideshare.net/sagolla/tweets-per-capita-wcit2010-sagolla-4239462 Twitter vs Facebook users - http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ Tribanalytics – Tweets per day - http://blog.tribalytic.com/ Social media statistics Australia – June 2011 - http://www.socialmedianews.com.au/social-media-statistics-australia-june-2011/ Australian government agencies on Twitter - http://egovau.blogspot.com/p/australian-government-twitter-accounts.html Australian Federal Politicians on Twitter - http://mptweets.com.au/, http://tweetmp.org.au