1) The document provides an overview of various types of mobile marketing including SMS text messaging, mobile websites, apps, QR codes, NFC chips, and location-based advertising.
2) It describes the services offered by the company TextMobi, including a dedicated iPhone/iPod app, mobile website, and free SMS text messaging.
3) An example is given of a taco restaurant owner named Juan who implemented a mobile marketing strategy through TextMobi, including signage promoting his app and SMS list and a Wednesday lunch promotion sent through the app and via text.