This was the second presentation in my 'Manifesto' series, delivered in 2010. What I encourage here is to understand the value of Ownership in a working and creative environment.

1. Why I
wouldn’t
wash a
rented car.
(and why it matters)
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2. Encouraged to take ownership of our projects.
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3. I couldn’t agree more.
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4. “ The key to a successful
implementation and delivery of
our projects is ownership.”
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5. But what exactly do we mean by that?
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6. Let’s think of ownership as the way we feel about something.
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7. If it is mine, I own it.
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I take care of it.

8. Therein lies the solution:
We have just defined
‘ownership’ as the ability
to ‘care about something’.
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9. Let’s consider our topic again:
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“ Why I
wouldn’t
wash a
rented car.”

10. “Why on earth should I care?”
(The car does not belong to me.)
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11. Yet most of us take care of our own cars.
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12. They don’t come with washing instructions and nobody tells us
to wash them. But we do. And we lovingly maintain and care for
them because they are ours.
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13. After 2 years ...
The rented car (that we did not wash) has a zero residual value.
Nobody will buy a car that has been driven by people who did not care about it.
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14. The rental co. has no option ...
The car is scrapped.
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15. Your car has retained it’s value.
Suddenly the care you gave your car paid off.
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16. What we should change, is the way we feel about work.
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17. Let me share an example ...
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18. Henry Ford (July 30, 1863 – April 7, 1947)
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19. Henry Ford (July 30, 1863 – April 7, 1947)
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20. The Assembly Line.
“ You can drive any
colour car you want,
as long as it's black.”
Henry Ford (July 30, 1863 – April 7, 1947)
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21. Think
Create
Engage
Optimise
The Assembly Line.
Do you recognize anything?
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22. Think
Create
Engage
Optimise
Our Assembly Line.
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23. This was recently demonstrated ...
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25. It’s time to kick butt!
“But ... the client has already signed this off.”
“But ... it’s too late to change anything now.”
“But ... we don’t have any more hours left.”
“But ... there’s no-one available to change it!”
“But ... we’re launching tomorrow.”
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26. There is ALWAYS time to stop
The Assembly Line.
If we shouldn’t stop it, then we can fix
the problem. Always.
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27. You feel it’s wrong. Say so!
Your instincts are screaming at you. Say so!
You care about it, and it’s not the best it can be. Say so!
You know it’s simply not going to work. Say so!
It’s common sense. Say so.
Think
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Create
Engage
Optimise

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30. In other words:
Think
Create
Engage
Optimise
I’ll wash Grant’s car. I’ll wash Soph’s car. I’ll wash Joe’s car. I’ll wash Scott’s car. I’ll wash Ruan’s car. I’ll wash Emma’s car. I’ll wash Liam’s car. I’ll wash
Jean’s car. I’ll wash Kath’s car. I’ll wash Tish’s car. I’ll wash Janine’s car. I’ll wash Barry’s car. I’ll wash Carlos’ car. I’ll wash Matt’s car. I’ll wash Santie’s
car. I’ll wash Nic’s car. I’ll wash Terence’s car. I’ll wash Tom’s car. I’ll wash Justin’s car. I’ll wash Mick’s car. I’ll wash Mary’s car. I’ll wash Nicole’s car. I’ll
wash Sam’s car. I’ll wash Celeste’s car. I’ll wash Geoff’s car. I’ll wash Jarred’s car. I’ll wash Baize’s car. I’ll wash Sue’s car. I’ll wash Gavin’s car. I’ll wash
Mark’s car ... okay, I won’t wash Mark’s car unless I can use it for the weekend ...
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31. Own your work. Like you mean it. Do it for you.
Shit you worked on it. It’s the least you can do for you.
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32. fin.
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Q’s. Debate. Conversation.