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Acquiring And Retaining Customers
    Loyalty/Satisfaction/Delight
        Customer Retention
   Customer Lifetime Value (CLV)
   Technology/Database/System
       Call-centre Operations
         Service Recovery
Eliminating Unprofitable Customers
Relationship Marketing:
  Permission Marketing
  “Ladder of Loyalty”
  “Contact Strategy”


Database Marketing
Customer development       Mass Customization
   through website        Online Service Facilities
Managing E-mail Listing       Service Quality
   Enabling E-mail        Multi-Channel Customer
      Marketing                 Experience
     Data Mining
Access
E-CRM and Amazon

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E-CRM and Amazon

  • 1.
  • 2. Acquiring And Retaining Customers Loyalty/Satisfaction/Delight Customer Retention Customer Lifetime Value (CLV) Technology/Database/System Call-centre Operations Service Recovery Eliminating Unprofitable Customers
  • 3.
  • 4. Relationship Marketing: Permission Marketing “Ladder of Loyalty” “Contact Strategy” Database Marketing
  • 5. Customer development Mass Customization through website Online Service Facilities Managing E-mail Listing Service Quality Enabling E-mail Multi-Channel Customer Marketing Experience Data Mining
  • 6.
  • 7.
  • 8.
  • 9.