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8 March 2014

1

The World of Big Data
Big Data Factoids
2

Source: The Human Face of Big data)

Each of us now leaves a trail of
digital exhaust, an infinite
stream of phone records, texts,
browser histories, GPS data and
other information, that will live
on forever
3

Every animate & inanimate object
on earth will soon be generating
data, including our homes, our cars,
and YES, even our bodies

Source: The Human Face of Big data)
4

An average person today
processes more data in a
single day than a person in the
1500s did in an entire lifetime
Source: The Human Face of Big data)
5

55% of

actions taken
as a result of
searching via
mobile take
place within
one hour.

Source: Google & Neilson Research
6

Data never sleeps

Apple receives around
47,000 App
downloads

Source: The Social Skinny

Brands and
Organizations receive
34,722 Likes

571 new websites are
created every minute
of the day
7

More than 5 billion people are
calling, texting, tweeting, browsing
on mobile phones worldwide

Source: SAS – “Big Data Meets Big Data Analytics “
8

1 in 3 business leaders are

frequently making business
decisions based on

information they don’t trust,
or don’t have.
Source: IBM Research – “Business Analytics and Optimization for the Intelligent Enterprise“
9

The World’s data
is doubling every

2 years

Source: IDC Digital Universe Study
10

85% of fortune 500 organizations

will fail to effectively exploit big data
for competitive advantage

Source: Gartner
11

88% of B2B sales &

marketing teams are

missing opportunities
because of inadequate
information

Source: CSO Insights, Lattice Engine
12

A retailer using big data to
the full could increase its
operating margin by more
than 60%

Source: McKinsey Global Institute – “Big data: The next frontier for innovation, competition, and productivity”
13

70% of data is created

by individuals – but enterprises
are responsible
for storing and managing
80% of it
Source: EMC Research
14

45% of business users claim
visualization is in demand
because it makes
data-analysis easier
Source: Information Week Business Survey 2012
15

52% of travellers use

Social Media to plan their
vacations

Source: MDG Research
16

Individuals’ direct or indirect actions
now generate 70%
of all digital data created

Source: McKinsey Center for Business Technology – “Perspectives on Digital Business”
17

Google uses over 57 signals
to customise search results for you
18

35% of purchases

on Amazon are through
recommendations
19

75%

of what people watch
on Netflix are
recommendations
20

44% of marketers dedicate half of
their budgets to highly
personalize marketing through
digital media

Source: Marketing Charts, CMO Council
21

85 percent of people shop for a

gift on one device and then make
their purchase on another

Source: Google Mobile Research
22

“Companies leveraging
Big Data would financially
outperform their
competitors by 20%”

Source: IBM 2010 CFO Study
23

47% of people will share

information if they can see
a benefit to sharing

Source: Experian
24

68% of people say the biggest driver for

sharing personal information is saving money

Source: Experian
25

People are data savvy…

85% of people are ‘aware’

of the techniques companies
use to track online behaviour
& preferences
Source: DMA.org.uk
26

Sephora - customers shopping
and converting on the go…
Mobile orders ñ167%
Traffic to mobile ñ75%
27

Pinterest followers
spend 15X more
than Facebook fans
28

ColorIQ
Sephora + Pantone find the right shade of
makeup for just your skin, on the first try.
27 color-corrected image | less than 2s | 8 different visible light
settings | 1 ultraviolet light setting.
29

UPS optimises delivery routes to
avoid 85 million miles and fuel
savings of 8.4 million gallons.
30

Zynga collects over
25 terabytes a day
from FarmVille to
drive higher
in-game purchases
31

Intercontinental Hotel Group
o 71 million Priority Group members
o Over 4000 attributes
o 1500+ personalised messages
o 150million room nights per year

35% higher
conversion on bookings
15X boost
in mobile bookings
8 March 2014

Thank You

32

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Fun Facts about Big Data

  • 1. 8 March 2014 1 The World of Big Data Big Data Factoids
  • 2. 2 Source: The Human Face of Big data) Each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, GPS data and other information, that will live on forever
  • 3. 3 Every animate & inanimate object on earth will soon be generating data, including our homes, our cars, and YES, even our bodies Source: The Human Face of Big data)
  • 4. 4 An average person today processes more data in a single day than a person in the 1500s did in an entire lifetime Source: The Human Face of Big data)
  • 5. 5 55% of actions taken as a result of searching via mobile take place within one hour. Source: Google & Neilson Research
  • 6. 6 Data never sleeps Apple receives around 47,000 App downloads Source: The Social Skinny Brands and Organizations receive 34,722 Likes 571 new websites are created every minute of the day
  • 7. 7 More than 5 billion people are calling, texting, tweeting, browsing on mobile phones worldwide Source: SAS – “Big Data Meets Big Data Analytics “
  • 8. 8 1 in 3 business leaders are frequently making business decisions based on information they don’t trust, or don’t have. Source: IBM Research – “Business Analytics and Optimization for the Intelligent Enterprise“
  • 9. 9 The World’s data is doubling every 2 years Source: IDC Digital Universe Study
  • 10. 10 85% of fortune 500 organizations will fail to effectively exploit big data for competitive advantage Source: Gartner
  • 11. 11 88% of B2B sales & marketing teams are missing opportunities because of inadequate information Source: CSO Insights, Lattice Engine
  • 12. 12 A retailer using big data to the full could increase its operating margin by more than 60% Source: McKinsey Global Institute – “Big data: The next frontier for innovation, competition, and productivity”
  • 13. 13 70% of data is created by individuals – but enterprises are responsible for storing and managing 80% of it Source: EMC Research
  • 14. 14 45% of business users claim visualization is in demand because it makes data-analysis easier Source: Information Week Business Survey 2012
  • 15. 15 52% of travellers use Social Media to plan their vacations Source: MDG Research
  • 16. 16 Individuals’ direct or indirect actions now generate 70% of all digital data created Source: McKinsey Center for Business Technology – “Perspectives on Digital Business”
  • 17. 17 Google uses over 57 signals to customise search results for you
  • 18. 18 35% of purchases on Amazon are through recommendations
  • 19. 19 75% of what people watch on Netflix are recommendations
  • 20. 20 44% of marketers dedicate half of their budgets to highly personalize marketing through digital media Source: Marketing Charts, CMO Council
  • 21. 21 85 percent of people shop for a gift on one device and then make their purchase on another Source: Google Mobile Research
  • 22. 22 “Companies leveraging Big Data would financially outperform their competitors by 20%” Source: IBM 2010 CFO Study
  • 23. 23 47% of people will share information if they can see a benefit to sharing Source: Experian
  • 24. 24 68% of people say the biggest driver for sharing personal information is saving money Source: Experian
  • 25. 25 People are data savvy… 85% of people are ‘aware’ of the techniques companies use to track online behaviour & preferences Source: DMA.org.uk
  • 26. 26 Sephora - customers shopping and converting on the go… Mobile orders ñ167% Traffic to mobile ñ75%
  • 27. 27 Pinterest followers spend 15X more than Facebook fans
  • 28. 28 ColorIQ Sephora + Pantone find the right shade of makeup for just your skin, on the first try. 27 color-corrected image | less than 2s | 8 different visible light settings | 1 ultraviolet light setting.
  • 29. 29 UPS optimises delivery routes to avoid 85 million miles and fuel savings of 8.4 million gallons.
  • 30. 30 Zynga collects over 25 terabytes a day from FarmVille to drive higher in-game purchases
  • 31. 31 Intercontinental Hotel Group o 71 million Priority Group members o Over 4000 attributes o 1500+ personalised messages o 150million room nights per year 35% higher conversion on bookings 15X boost in mobile bookings