The document discusses facts about the growth of big data and how data is generated from many sources. It notes that every person and object generates data, an average person now processes more data than people in history, and data is doubling every two years. It also provides examples of how companies are using big data to personalize experiences, optimize operations, and drive higher sales and conversions.
2. 2
Source: The Human Face of Big data)
Each of us now leaves a trail of
digital exhaust, an infinite
stream of phone records, texts,
browser histories, GPS data and
other information, that will live
on forever
3. 3
Every animate & inanimate object
on earth will soon be generating
data, including our homes, our cars,
and YES, even our bodies
Source: The Human Face of Big data)
4. 4
An average person today
processes more data in a
single day than a person in the
1500s did in an entire lifetime
Source: The Human Face of Big data)
5. 5
55% of
actions taken
as a result of
searching via
mobile take
place within
one hour.
Source: Google & Neilson Research
6. 6
Data never sleeps
Apple receives around
47,000 App
downloads
Source: The Social Skinny
Brands and
Organizations receive
34,722 Likes
571 new websites are
created every minute
of the day
7. 7
More than 5 billion people are
calling, texting, tweeting, browsing
on mobile phones worldwide
Source: SAS – “Big Data Meets Big Data Analytics “
8. 8
1 in 3 business leaders are
frequently making business
decisions based on
information they don’t trust,
or don’t have.
Source: IBM Research – “Business Analytics and Optimization for the Intelligent Enterprise“
10. 10
85% of fortune 500 organizations
will fail to effectively exploit big data
for competitive advantage
Source: Gartner
11. 11
88% of B2B sales &
marketing teams are
missing opportunities
because of inadequate
information
Source: CSO Insights, Lattice Engine
12. 12
A retailer using big data to
the full could increase its
operating margin by more
than 60%
Source: McKinsey Global Institute – “Big data: The next frontier for innovation, competition, and productivity”
13. 13
70% of data is created
by individuals – but enterprises
are responsible
for storing and managing
80% of it
Source: EMC Research
15. 15
52% of travellers use
Social Media to plan their
vacations
Source: MDG Research
16. 16
Individuals’ direct or indirect actions
now generate 70%
of all digital data created
Source: McKinsey Center for Business Technology – “Perspectives on Digital Business”
28. 28
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31. 31
Intercontinental Hotel Group
o 71 million Priority Group members
o Over 4000 attributes
o 1500+ personalised messages
o 150million room nights per year
35% higher
conversion on bookings
15X boost
in mobile bookings