Presentation by Leena Hoppania on Developing the Creative Economy. Presentation given at the Experience exchange event in Warsaw, October 2009

1. Developing the Creative
Economy
Leena Hoppania
SME Foundation
Creative Metropoles
Warsaw 21.10.2009

2. Creativity is Everywhere.
Creative industries produce copyrights, patents or trademarks.
Business in creative industries involves commercial utilisation of
intellectual property.
Development of creative industries is influential in three ways:
1. New independent 3. Enhanced utilisation of creative
business is created on the competence improves the
basis of creative competitive ability of Finland
competence. as a whole.
2. Competence in creative
industries helps other
industries improve
their products and
services.

3. INNOVATION ACTIVITY ==> joint demand-based
Business activity product and service development
- Foresight
in all other sectors  Communication, interaction, competence
- Productisation in a b-to-b-situation
Entrepreneurship in  Financial instruments
the creative industries
Entrepreneurship OPERATING ENVIRONMENT MOTIVATING
ENTREPRENEURSHIP AND GROWTH IN
in arts and culture DIFFERENT AREAS ==>
Arts and - Development of the business service system
cultural heritage - Business advisory services (Refinery)
 Development of expert services (incl.
public and private)
 Growth and internationalisation services
- Strengthening of business expertise
PERFORMANCE OF THE LABOUR MARKET AND
AVAILABILITY OF WORKFORCE ==>
Strengthening of entrepreneurial skills
Monitoring of employability and analysis and
foresight of workforce needs

4. Outlook of SM Enterprises in 2007
Research has analysed the notions of Finnish SMEs of their business cycle situation,
operating environment and markets.
One fifth (20%) of SMEs have produced content services for clients.
By line of business, SMEs producing services for business have produced most content
services (42%).
Export companies (32%) produce content services more often than home market based
companies (17%).
Production of content services becomes more common as the size of enterprises grows:
of micro enterprises, 19 per cent have produced content services, while 21 per cent of
small companies and 32 per cent of medium-sized companies have done so.
Production of content services is more common among growth-oriented than other
companies.

5. Strategic Programme for Creative Economy
Management Group
Chairperson: Minister of Employment
Copy-
Project Manager rights
Innovation Team
Employment and Development of Development Communication and
new forms of work entrepreneurship of creative economy foresight
Labour market Product
Growth and Development of
performance and development
internationalisation operating environment
labour supply and innovations
Development Reinforcement of
Strengthening of Business
projects knowledge base
entrepreneurial skills development
Development of
Analysis Market surveys foresight
Financing of
and foresight of internationalisation and statistics
labour force needs Risk and seed
Growth enterprise financing Communication
Monitoring of services
employability
Networks
Development
Taxation of expertise

6. Thank you
Leena Hoppania
SME Foundation
Add. Unioninkatu 20-22
FI-00130 Helsinki, Finland
tel. +358 40 7242 076
email leena.hoppania@pkt.fi