Presentation by Patrick Collister

2. CS Presents

3. Patrick Collister Sir John Hegarty Steve Henry
@directnewideas @oxforddick

4. Gossage

5. Brands

6. Brands have been letting us down

7. Poisoning us

8. Brands have been letting us down

9. Nestle

10. Exploiting children

11. Role models

12. Role models

13. Our own ethics are questionable

14. And people hate us

15. But

16. Chipotle

17. Pepsi

18. You have talent

19. You have new media

20. You have new media

21. You have new tools

22. New channels

23. New media

24. Ideas

25. Ideas that can save lives

26. Ideas that can make life better

27. Ideas that can bring justice

28. Ideas that change behaviour

29. That’s why you’re lucky