This presentation highlights the following topics: 1. Why does Commoditization Occur? 2. What can you do to fight Commoditization? 3. Crescendus™ Solutions to assist your efforts Commoditization is a serious sign of MANAGEMENT FAILURE. If Companies do not recognize it quickly, it could make them irrelevant within the global competitive landscape. This presentation will be useful for the following audience: 1. CEO, CFO & Board of Directors 2. Investors 3. Executive Team (Sales, Marketing, Product Development, R&D, Business Development & Operations) Before you decide 2014 Strategic Priorities and Budget Allocations, challenge your Company Leaders with some of the topics listed in this presentation.