African Cristal Festival - Olivier de Montchenu, Euronews Group

1. africanews
o n a i r : D e c e m b e r 2 0 1 5

2. Source: populationdata.net 2014 / GSMA Intelligence / http://www.internetworldstats.com / Dataxis / Digital TV research 2014
936M
inhabitants
48M
TV homes
23%
internet pen.
13M
homes
CABSAT
IPTV
MEDIAPOPULATION
A wea lth of p oten tia l
26.1 M
Facebook users
72 M
Smartphones

3. AFRICANEWS:
FIRST PAN AFRICAN
MULTI-LINGUAL
NEWS CHANNEL

4. OUR VISION
& VALUES

5. A 24/7 n ews ser v ice d ed ica ted to su b S a ha ra n A fr ica
Building on euronews’
success and know-how
Africanews will share euronews’ values of
independence
Diversityplurality
balance
integrity
multicultural multilingual
African and global stories being told from the African perspective

6. D ig ita l ser v ices in b oth En g lish a n d F ren ch
French
English
French & English
Can be understood by
235 M+ people
or 25% of the pop.
80 M French speakers - 155 M English speakers
Sources : OIF; OSDEF; AFD; Banque Mondiale; INED, Euromonitor

7. Mu l ti screen ser v ices a d a p ted to the n eed s of A fr ica
• TV channel
• website
• mobile
• social media
of the African elite
own all 3 screen devices*
Source: IPSOS EMS Affluent Africa 2014 *Laptop / mobile / tablet
60%

8. F or u p p er mid d le cla ss & a ff lu en t p op u la tions
~1 in 5
is middle class
or affluent in SSA*
% middle / upper class by country
16 Bln€ spent in Leisure
and recreation (2013)
urban consumer spending will more than
double by 2030
*SSA: Sub Saharan Africa

9. A hig hly d esira b le a u d ience
Source: IPSOS Affluent Africa 2014 – profile of the affluent population
Male 67%, aged 40
59% has University+ degree
Personal income of €32,472
90% watch
international television
channels on a monthly
basis
12% did 3+
int’l air trips
90% say they prefer to
buy well-known brands
more than a third have
bought luxury products
in past year
one out of five is an
Influential Opinion Leader

10. Rea chin g the u p p er mid d le cla ss
Example of a typical viewer:
In his mid-30’, John is IT
manager in a large company.
He will be watching
Africanews to stay up to date
with the latest news, business
and technology developments
throughout Africa.

11. Example of a typical viewer:
Nigerian Wale Tinubu is CEO of Oando, Nigeria’s
largest indigenous integrated energy services
provider. Oando was the first Nigerian company to
achieve a cross-listing on the Nigerian and
Johannesburg stock exchanges.
Wale Tinubu will be watching the business and
finance news on Africanews everyday as he needs
reliable and independent news.
…a n d rea chin g the elite

12. AFRICANEWS
EDITORIAL

13. A fr ica n ews : rep or tin g from a ll corn er s of A fr ica
Headquarters
in Brazzaville.
Offices in
Pointe Noire,
Abidjan,
Johannesburg,
Nairobi &
N’Djamena

14. A n ew voice for A fr ica
Every 15 min in peak time and every 30 minutes off-peak
news business sport weather
Focus on innovation and creativity in Africa
P l a n e t - T a l e n t s - G r o w t h - G e e k - L i f e – F a s h i o n - c u l t u r e

15. A fr ica n ews : a n ew eye on A fr ica

16. You r essen tia l morn in g n ews
Example of grid – 08:00-09:00 WAT / weekdays
subject to changes
• News bulletins including latest
news, business, finance, sports and weather
forecasts, on the hour and the half-hour
• Morning Call
Morning primetime flagship programme

17. Morn in g ca ll – A fr ica n ews morn in g f la g ship p rog ra mme
Africanews infotainment television show broadcast live from our studios in Congo
Brazzaville at 7:15 am (CAT).
Hosted by a team of two presenters, the morning program will focus on easy to digest
infotainment and latest news, business and sport headlines. Programme features
Live interviews and ground-breaking reports.
Name subject to changes
200 Metrotaxis in Lagos get free Wi-
Fi
Eco-village in Cameroon seeks to nourish the
roots of plants and culture
Mandela statue unveiled in Pretoria

18. O n t o p o f k e y l i f e s t y l e a n d k n o w l e d g e t r e n d s d u r i n g d a y t i m e
Example of grid – 14:00-15:00 WAT / weekdays
subject to changes
A vast range of featured
programmes dedicated to science,
technologies, fashion, culture and the
environment.

19. A p erma n ent d ia log u e with commu n ities
STORY HUNTERS
Another of Africanews flagship programmes, a
platform for our audience to tell their stories
and make their voice heard. The Story Hunters
send their testimonial via video pictures.
Curated content is broadcast and published
online.
REPORTERS
Our journalists, reporters and correspondents
travel across the continent to bring you the best
reports. How government decisions or new
initiatives impact the populations on the
ground.
Names subject to changes
Featured programmes examples

20. News a n d d eba tes d u r in g even in g p r ime time
Example of grid – 22:00-23:00 WAT / weekdays
subject to changes
• News bulletins including latest
news, business, finance, sports and weather
forecasts, on the hour and the half-hour
• The Africa Debate
Evening primetime flagship programme

21. A ma j or even in g ta lk show
THE AFRICA DEBATE
Hosted in Congo Brazzaville, Africanews anchor
leads the debate on key issues surrounding big
news and events of the day.
Providing authoritative commentary and
know-how, key leaders in politics, science,
academia and major celebrities are invited to
share their views on current affairs
The show encompasses a wide variety of
topics, from political and business issues to
scientific and societal matters.
Name subject to changes

22. AFRICANEWS
FOR YOUR
COMMUNICATION
STRATEGY

23. A fr ica n ews: a ll d ev ices med ia p la tforms
estimated 4.1 M
homes Free to Air at launch
On SES 4 / SES 5
• Mobile first website
• Responsive design

24. C ross p la tform commu n ica tion forma ts
TV communication
Digital communication
• Spots
• Corporate profiles
• Sponsorship
• brand content solutions
• Display
• Sponsorship
• Pre-roll
• brand content solutions

25. africanews
S o o n o n yo u r s c r e e n s !