1. Content is King,
Distribution is Queen
PIERRE CHAPPAZ, CHAIRMAN & GROUP CEO

2. BRANDS
FACE HIGH
CHALLENGES FOR
ATTENTION
AND
VISIBILITY

3. 2 STRATEGIES FOR BRANDS
OR

4. CAMPAIGN BACKGROUND
THE ULTIMATE SLEEP - IBIS
Agency:
BETC
Production:
VICE France
Product:
Sweet Bed by IbisTM
Tagline:
Now the best place to
sleep is everywhere
Format:
Interactive web documentary
Scenario:
A passionate adventurer is sleeping in a place where
nobody has been willing to sleep before thanks to the
Sweet Bed.
Objective:
Generate traffic to the interactive website www.ibis-
expedition.com that hosts the video

5. WITH TRAFFIC BOOSTER
OUR ANSWER: inSocial
A video format distributed into social publishers
which allows the brand to achieve two main objectives:
BRANDING
Full screen experience with HD video which
directs users to the website.
TRAFFIC GENERATION
The site opens up at the end of the video
within the format itself.

6. INTEGRATE IBS
TEASER VIDEO HERE

7. More than 7 000 shares
on social networks and
96 000 Facebook users exposed
CAMPAIGN DETAILS
KPIs
Close to
760 000
views delivered
in full view and
full screen, including
23% of free
media views
More than
465 000 visits
on the website ibis-expedition
Average time spent on the
website was
6 mins 30
Close to 9 000 redirections
to the website ibis.com,
the sweet bed and Ibis
Facebook page
More than 100 articles written by influential publishers among top blogs like Presse-Citron,
Llllitl or La Réclame in 7 different countries

9. VIDEO EMOTIONAL ANALYSIS
EVIAN – BABY & ME
Ad:
Evian Baby & Me
Average of All Participants
Good Hook Good Middle Good End✓ ✓ ✓
Moment-by-moment emotion engagement
EXPRESSIVENESS
Duration:
76 sec
Ranking:
3/21
Views:
70M
(160 million total views globally)
AFFDEX SCORE: 92

10. Average of All Participants
Good Hook Good Middle Good End✓ ✓ ✓
Moment-by-moment emotion engagement
EXPRESSIVENESS
VIDEO EMOTIONAL ANALYSIS
TWENTIETH CENTURY FOX – DEVIL BABY ATTACK
Ad:
Devil Baby Attack
Duration:
109 sec
Ranking:
1/21
Views:
42M
AFFDEX SCORE: 94

11. Source: Affectiva – February 2014
CONTENT IS KING, DISTRIBUTION IS QUEEN

12. AD IN CONTENT
View-To-Play

14. BREITLING
Campaign runs across
23 countries
(FR/ BE/ NL/ LU/ UK/ DE/ CH/ ES/ IT/ PT/ TK/ MOROCCO/ ALGERIA/
US/ BR/ UAE/ ZA/ JP/ SG/ INDIA/ JP/ AU/ NZ)
Teads Elite Club Campaign
Only the top 5 most respected
News/ Business publishers in each country
More than 8 Million Views
(30 sec guaranteed) to deliver
15th MAY TO 10th JUNE 2014

15. CONTENT IS KING,
DISTRIBUTION IS QUEEN

16. INNOVATIVE VIDEO ADVERTISING AT SCALE