Organizational Structure Running A Successful Business
Cristal Festival / Programme 2012 (FR)
1. summit CRANS
for Montana
media 12/16
and december
advertising 2012
2. media - brand content
@ Sporting
1pm // Opening Cristal Lunch
// Opening BECS Lunch
@ Auditorium
3pm - 5.30pm // BRAND ENTERTAINMENT & CONTENTS SESSION
Conducted by Ted Cohen, Managing Director - Tag Strategic
Opening speech
“Brand Content & The New Creatives”
Mark Waugh, Global Managing Director - Newcast
“Storytelling in the screen age”
Tom Bowman, Senior VP - BBC Advertising
Coke Polar Bowl
“Real Time Animation and the Ultimate 2nd Screen Experience!”
Simon Gosling, Executive Producer - Framestore
Keynote
Chantal Rickards, Head of Programming & Branded Content - MEC EMEA
Closing keynote
“I was there - online”
Mark Beeching, Worldwide Chief Creative & Strategy Officer - Digitas
& Founder of the NewFront annual event in New York
5.30pm 6pm // MEDIA CRISTAL ACADEMY SESSION @ Room 7
Debate session
“The new deal of media effectiveness”
Hosted by Jean-Luc Chetrit, President - Carat France
With Alexis Marcombe, CEO - Audience Square
Brigitte Cantaloube, MD & VP SALES - Yahoo!
@ Festival bar - Le Régent
7pm // Opening Cristal Cocktail
8pm // Opening Award Ceremony - Media
Hosted by Isabelle Musnik, Managing Editor
In the presence of Mark Schader, Global CCO - Havas Media
Sébastien Danet, President - Vivaki France & President - UDECAM
@ Le Chalet
10pm // Cristal Dinner
// BECS Dinner
@ Monk’is Bar
11.30pm // Opening Cristal party DJ set
3. THURSDAY
december 13 media - marketing
brand content
@ Festival bar - Le Régent
10am // Shortlist Projection
Consumer Marketing, Brand Entertainment
& Contents and Integrated Competitions
With the support of
10am - 11am // MARKET RESEARCH SESSION @ Room 3
Annual Agencies/Advertisers survey
Elements of Limelight/OpinionWay’s annual survey: what do advertisers
expect from their agencies
Luc Laurentin, Development Director - Limelight Consulting
Hugues Cazenave, CEO - OpinionWay
Kantar Media Ad Intelligence Observatory: advertising & digital trends
from Ad Intelligence Kantar Media
Denis Gaucher, CEO.
Corinne In Albon, Marketing Director
Sophie Le Barazer, Commercial Director
Françoise Hernaez Fourrier, Strategic Planning Director
5th edition of Dufresne Corrigan Scarlett’s Advertising Innovation Observatory
“Going further on consumers’ perception of innovative campaigns”
Isabelle Musnik, Managing Editor - INfluencia
Hugues Cazenave, CEO - OpinionWay
Olivier Bouas-Laurent, Spokesperson Dufresne Corrigan & CEO - mademoiselle scarlett
11am - 1pm // BRAND ENTERTAINMENT & CONTENTS SESSION @ Auditorium
“Success story of leading French TV program”
Best practice digital developments
Marie-Anne Decaux, Director - Telfrance (Newen Group)/Licencelab
“From Brand Content to Brand Culture”
Daniel Bô, Owner - QualiQuanti
Debate session Branded Content Marketing Association (BCMA)
“Bringing Brands to Talent: Brands & Celebrity”
Hosted by Andrew Canter, CEO - BCMA
with Jadis Tillery, Director of Social Media - Dot Talent
Martin Delamere, Brand Strategy Director - Addiction Worldwide
Rob Donnell, President & Founder - Brand Arc
Chantal Rickards, Head of Programming & Branded Content - MEC EMEA
4. THURSDAY
december 13 media - marketing
brand content
Session Udecam : Brand Content, what’s next
hosted by Thomas Jamet, CEO - Moxie & President - UDECAM’s Brand Content Commission
With a presentation of The Brand Content survey
by Luc Laurentin, Co-founder - Limelight Consulting
@ Sporting
1pm // Cristal Lunch
@ Etrier
// BECS Lunch
Private
Sponsored by
@ Room 7
2.30pm - 4pm // MEDIA CRISTAL ACADEMY SESSION
Connected TV Session
Hosted by Hadmut Holken, Owner - Holken Consultants & Partners
With Christophe Decloux, Head of Communications & Marketing - Panasonic France
Bruce Hoang, International Marketing Director - Orange Advertising
Stéphane Martin, Managing Director - ARPP Professional Advertising Regulation Auth.
“New TV usages and the second screen”
Nicolas Thorin, Internet advertising sales house Director - M6 Web
“How to reconcile social networks in TV programs and commercial ads?
The multi-screen logical outcome”
Sylvia Tassan-Toffola, Digital & 360 Director - TF1
@ Auditorium
4pm - 6pm // SESSION BRAND ENTERTAINMENT & CONTENTS
Conducted by Michael Kassan, CEO and Chairman - MediaLink
“Branded Content: the art of storytelling to engage fans”
Jez Jowett, Global Head of Digital & Social Media - Havas Sports & Entertainment
“The age of artists as media channels”
The Renault Twizy/Cathy & David GUETTA communication plateform
Gaël Solignac-Erlong, Deputy Managing Director - Moxie
Dominique Musset, Worldwide Advertising Director - Renault
“The Future of Branded Entertainment“
Hosted by Doug Scott, President - OgilvyEntertainment,
in the presence of the Brand Entertainment & Contents Jury members
“Programming for a Global Brand”
Howard Owens, President - National Geographic Channels
5. THURSDAY
december 13 media - marketing
brand content
Interview
Ben Silverman, CEO - Electus
Keynote
“Original content & video programming: A new challenge for media and advertisers”
Erin McPherson, VP & Head of Video Programming and Originals - Yahoo!
7pm // Cristal Cocktail @ Festival bar - Le Régent
Sponsored by
8pm // Award Ceremony - Brand Entertainment & Contents, Integrated
and Consumer Marketing
In the presence of
Erik Vervroegen, Integrated Jury President and International Creative Director - Publicis
Worldwide
Valérie Lévy Harrar, Consumer Marketing Jury President and Executive Creative Director
Proximity BBDO Paris & Founder Member of the Proximity Worldwide Creative Council,
currently Chairman
Doug Scott, Brand Entertainment & Contents Jury President and President -
OgilvyEntertainment
With the support
10pm // Cristal Dinner @ La Désalpe
// BECS Dinner
// nugg.ad Dinner @ Guarda Golf
Private
Sponsored by
// Stratégies Dinner @ Bistro de l’Ours
Private
Sponsored by
11.30pm // Cristal party DJ set @ Le Pacha
6. friday
december 14 digital - data - music
@ Festival bar - Le Régent
10am // Shortlist Projection
Digital & Mobile, Outdoor, Press,
Print Craft and Design Competitions
With the support of
@ Auditorium
10am - 1pm // BRAND ENTERTAINMENT & CONTENTS SESSION
Conducted by Ted Cohen, Managing Director - Tag Strategic
// BRANDS & MUSIC
“Why you cannot have a social strategy without having a music strategy”
Chris Maples, Managing Director - Spotify UK
“The RE:GENERATION project”
Dominic Sandifer, President - Greenlight Media & Marketing LLC
“How a 17 year old punk rock drummer grows up
and ends up giving this presentation “
Marcel A. Wiebenga, Music Supervisor & Business Dvpt. Director - Sizzer Amsterdam
“Engaging Consumers with Music”
Hosted by Bruno Crolot, Director of Music Markets - Reed Midem
with Thomas Jamet, CEO - Moxie & President of the Brand Content Commission - UDECAM
Olivier Robert-Murphy, Global Head of New Business - Universal Music Group
// BRAND ENTERTAINMENT
“Smashing the myths of social video advertising:
2012 Trends & success stories”
Dorota Smaggia, Managing Director - Unruly France
Keynote
We Are Social
“Brand Entertainment, to infinity and beyond!”
Michèle Benzeno, Sales and Yahoo! Studio Director - Yahoo!
Isabelle Fossecave, Head Manager Advertising & Promotions - Renault
Laurence Larvor, Advertising & Media Department Manager - Bouygues Telecom
Heloise Beldico-Pachot, Internet Center Manager - La Banque Postale
1pm // Cristal Lunch @ Sporting
// BECS Lunch @ Art de Vivre
Private
7. friday
december 14
// Woman Cristal Academy Private Lunch
digital - data - music
@ Restaurant Etrier
Private
4W : World Wide Women Web
How the digital revolution is above all the women
David Lacombled, Managing Director Content Strategy - Orange
Sponsored by
2.30pm // Deliberations - Advertisers Grand Jury
& European Journalists Jury
Executive session
In the presence of the Jury Presidents
Mark Schader, Media Lutz Müller, Production
Mark Beeching, Digital & Mobile Muriel Fagnoni, Film & Radio
Erik Vervroegen, Integrated Valérie Lévy Harrar, Consumer Marketing
Adrian Botan, Print & Design Doug Scott, Brand Entertainment & Contents
2.30pm // NEW VISION SESSION @ Auditorium
“Will connected objects revolutionize the digital marketing?”
Jérôme Duchamps, Managing Director - BETC Digital
François Garcia, Director & Co-founder - X-Prime Groupe
Pascal Nessim, Co-President - Marcel
“Gillette and I AM PLAYR - Pioneering Social Entertainment”
Paul Whitehead, Global Commercial Director - We R Interactive
Ludovic de Valon, Marketing Development EMEA - Gillette
3pm // NEW TALENT, SOUNDTRACK ADVERTISING CONTEST
Executive session
In the honored presidency of Martin Solveig, International DJ
8. friday
december 14 digital - data - music
@ Auditorium
4pm - 6pm // INNOVATION, MARKETING & DATA SESSION
“Geomarketing 2.0: what big data has changed”
Irène Labus, Analytics Director - Havas Digital
“Data & Branding”
Karim H. Attia, CEO - nugg.ad
“Beyond Big Data, big Creativity!”
François Pétavy, CEO - eyeka.com
Stéphanie Hajjar, Innovation Center Director - SFR
“Mobile Marketing”
Ludovic Levy, Director Mobile Advertising - Orange & Board member MMA EMEA
Patrick Hoffstetter, Head of Digital Factory - Renault
Ariel Steinmann, Marketing & eBusiness Director - Cortal Consors BNP Paribas
“Mobile & Interactivity: Brands in people’s pockets”
Georges Mohammed-Cherif, President & Creative Director - Buzzman
“How can digital, in a context of economic uncertainty, become a fantastic source of growth for
brands, agencies and media?”
Gilles Babinet, President - Captain Dash & EU Digital Champion
Carlo D’Asaro Biondo, President Southern & Eastern Europe,
Middle East & Africa Operations - Google
Nicolas Bordas, President - TBWAFrance
Jean-David Chamboredon, CEO - Fonds des Entrepreneurs Internet ISAI
Alain Heureux, President & CEO - IAB Europe
Stéphanie Hospital, Executive Vice-President - Orange Digital
Alain Lévy, President - Weborama
9. friday
december 14 digital - data - music
@ Festival bar - Le Régent
7pm // Cristal Cocktail
Sponsored by
8pm // Award Ceremony Digital & Mobile, Design, Production,
Woman Cristal & Soundtrack advertising
powered by Orange
In the presence of Mark Beeching, President of the Digital & Mobile Jury and Worldwide
Chief Creative & Strategy Officer - Digitas
Lutz Müller, President of the Production Jury and Managing Director - Radical Media Berlin
Adrian Botan, President of the Print & Design Jury and VP Creative Excellence CEE -
McCann Worldgroup
Outstanding Merit Award to Martin Solveig - International DJ
@ La Bergerie
10pm // Cristal Dinner
// BECS Dinner @ Le Cervin
Private
// Orange Dinner - Advertisers Grand Jury @ Guarda Golf
Private
Sponsored by
11.30pm // Cristal party DJ set @ Monk’is Bar
Sponsored by
10. saturday
december 15 innovation & data
@ Festival bar - Le Régent
10am // Shortlist Projection
Film and Radio Competitions
With the support of
@ Auditorium
9.30am // ADVERTISERS GRAND JURY INNOVATION BRUNCH
With the support of
Breakfast & Welcome
Introduction note
Yannick Bolloré, Associate General Manager - Havas Worldwide
Innovation & Social Media
Philippe Peyresaubes, VP Partnerships EMEA - Bazaarvoice
Pierre Chapaz, CEO & Founder - Ebuzzing
Raphael Savy, Manager Director France - Aprimo eCircle
Camille Faure, VP Sales - Milky
Sébastien Lefebvre, CEO - Mesagraph
Presentation “Data Creative”
Jean-Baptiste Sabiani, Head of creative solutions & ad innovation - Orange Advertising
“Cross Media attribution: how to optimize the media mix by a POE approach?”
Irène Labus, Analytics Director - Havas Digital
“Agency & Data: Can we be judge and jury?”
Philippe Seignol, President - Performics
Pierre-Emmanuel Cros, General Manager - Performics
11. saturday
december 15 innovation & data
“ADEX - RTB: Too early or too good to be true, the right to know for brands”
Moderated by Frédéric Roy, Editor in Chief - CB News
With Frédéric Bellier, Managing Director - RadiumOne
Christophe Camborde, CEO & Co-founder - Ezakus Labs
Georges-Edouard Dias, Chief Digital Officer - L’Oréal
Fabien Magalon, Managing Director - La Place Média
Franck Si-Hassen, Director - Médiamétrie eStat
Laurent Nicolas, Founder & Managing Director - Alenty
David Baranes, Country Manager - Appnexus
Start-up & Venture Capital: the speed pitching event
In the presence of the Advertisers and Venture Capital
Moderated by Cécilia Gabizon, Reporter - Le Figaro
With François Bancilhon, CEO - Data Publica
AlephD, Askalll, Loop’In, MFG Labs, Shingly, Shopmium,
Synomia, StickyAds.tv, TvTweet and Webdoc
11pm // NEW TALENT - YOUNG DIRECTORS FORUM
@ Room 7
“Screening of the 8 selected short-films”
In the honored presidency of Bruno Aveillan, Director, Photograph & Multimedia Artist
10.45am // Act responsible
@ Room 3
“People & Charities: Fatal attraction”
Isabelle Chebat, Communication Director - International Human Rights Federation
Yves Colin, Communication Director - Fondation Abbé Pierre
Dominique Wolton, Director - Communication Sciences Institute of the CNRS
Pascal Grégoire, Co-founder & Creative Director - La Chose
1pm // Cristal Lunch
@ Sporting
// Starcom Lunch - Advertisers Grand Jury
@ Crans Spa
Private
Sponsored by
12. saturday
december 15 innovation & data
@ Room 7
3pm // AD & BOOKS
Hosted by David Lacombled, Managing Director Content Strategy - Orange
Les 101 mots de l’optimisme
by Thierry Saussez
Génération pub
by Anne Saint-Dreux
Indiscipliné : la communication, les hommes et la politique
by Dominique Wolton
@ Auditorium
3.30pm - 5.45pm // INNOVATION, MARKETING & DATA SESSION
Netineo Video Workshop
“Online video trends overview in Asia, the U.S. and Europe”
Current practices, models, actors, viewpoints and analyzes of international experts
Film screening «Trends», produced by FrenchWeb
followed by a discussion with Richard Menneveux, CEO - FrenchWeb
and Philippe Bornstein, CEO - Netineo
“The virtuous circle of data: data as a lever for business excellence”
Moderated by Richard Menneveux, CEO - FrenchWeb
With Armel Bursaux, Group Head of Advertising Products - Orange
Group / Orange Advertising Network
Bruno Walther, CEO & Co-founder - Captain Dash
Irène Labus, Analytics Director - Havas Digital
Anne Browaeys, Managing Director - FullSIX
Closing conferences
“Advertising market & digital: true friends or deceivers. Is digital destroying more value than creating
growth?”
Sébastien Danet, President - Vivaki France & President - UDECAM
“Making Screens, Data and ROI the new Sex, Drugs and Rock n’ Roll for the consumer”
Frédéric Winckler, President - JWT France & President - AACC
13. saturday
december 15 innovation & data
@ Festival bar - Le Régent
7pm // Cristal Cocktail
Sponsored by
8pm // Closing Cristal Award Ceremony Film, radio, print, print craft,
Outdoor, Future is Now, Grand Cristal & Grand Cristal LuxurY, ng’ads,
Advertisers Grand Jury, European Journalists Jury, Young Directors
Forum & Scriptwriting for Brand Content
In the presence of
Muriel Fagnoni, Film & Radio President & Deputy CEO - BETC
Adrian Botan, President of the Print & Design Jury and VP Creative Excellence CEE -
McCann Worldgroup
Grégoire Champetier, President of the Advertisers Grand Jury & Managing Director Marketing -
Accor Group
Hervé De Clerck, President of the NG’ADS Jury & Founder - AdForum
Outstanding Merit Award to Bruno Aveillan, Director, Photograph & Multimedia Artist
@ Grand Hotel du Golf & Palace
10pm // Gala Dinner
@ Le Pacha
11.30pm // Cristal party
