5. Identify the emotion of your audience
Video Creation
Understanding emotion
through facial coding
Second-by-second Emotion
And Engagement Reporting
6. Understanding your Content
Video Creation
Understanding the content, helps
you plan effective distribution
Higher EMOTIONALL scores drive
higher engagement rates and
shareability
8. Use one technology to perform
hyper-distribution
Get Premium, Mid-sized & blogger level site to
tell your story
Leverage Editors to spin it
Utilize Influencers to take the conversation to
social media
Creative & Scalable
Video distribution
9. Sharing is key
Top 25%
Bottom 25%
Top 25%
Bottom 25%
89x greater
330x greater
The Lifetime of a video
on Social Media is 1 day
The Lifetime of a video
on a Site is 3 weeks
The key to
engagement is
Hyper-Distribution
Advantages of Hyper-Distribution
Video distribution
10. The worlds best partner network for content
Video distribution
11. “Priming” activates unconscious emotional
associations consumers have with targeted objects.
Customers acquired
through word of
mouth result in a
37% high retention
rate
It’s a type of native
ad and brand lift is
53% higher for
native ads
It helps your SEO,
user generated
posts account for
25% of the top
search results for
the world’s top 20
brands
Give the right people creative license
Video distribution
It seems more than half of the videos produced by these organizations receive less than 1,000 views on YouTube
The Top 100 brands vastly increased video engagement by posting videos on both sites and social
Linking social media to social video campaigns will result in video distribution through sharing. The top 25% had higher Facebook (330 times greater) and Twitter (89 times greater) video sharing than the bottom 25%.
It seems more than half of the videos produced by these organizations receive less than 1,000 views on YouTube
The Top 100 brands vastly increased video engagement by posting videos on both sites and social
Linking social media to social video campaigns will result in video distribution through sharing. The top 25% had higher Facebook (330 times greater) and Twitter (89 times greater) video sharing than the bottom 25%.