Interact 2016 - Programme

1. @IABEU_Interact @CristalFestivalIABEurope.Interact cristal.festival#Interact #CristalFestival
11-12MAY
LISBON MYRIAD
CENTER
10TH
EDITION
MAY 11TH-12TH, 2016 / LISBON, PORTUGAL
europe
COLLABORATE TO ACCELERATE European ID Innovation
Digital Congress

2. KEY FIGURES
• 500+ decision-makers including advertisers,
publishers, media owners, marketing & digital agencies,
media agencies, technology providers, supply- and
demand-side platforms, research providers and start-ups
attend each year;
• 27 national IABs gather to discuss trends across the
continent, debate new practices and rethink strategy;
• 2 international competitions
• More than 50 speakers from the top European
players in the development of the advertising industry to
talk about emerging trends and disruptive technologies
in video, mobile, programmatic, content creation, brand
safety, media fragmentation, and much more...
IAB EUROPE is the voice of digital business and the
leading European-level industry association for the
interactive advertising ecosystem. Its mission is to promote
the development of this young and innovative sector by
shaping the regulatory environment, investing in research
and education, and developing and facilitating the uptake of
business standards. Together with its members – companies
and national IABs in 27 countries – IAB Europe represents
over 5,500 organisations.
Corporate membership includes advertisers, major
media groups, publishers and portals, agencies, research
companies and technology and service providers.
IAB EUROPE & THE INTERACT CONCEPT Created in
2007, Interact, IAB Europe’s major annual congress, is the
essential meeting place of the European digital advertising
ecosystem - two days of insight, debate and inspiration.
It offers a thought-provoking conference programme with
leading industry figures, interactive workshops and plenty
of networking opportunities!
Since 2014, IAB Europe has partnered with Cristal Events
for the organisation and production of Interact. Previously
held in Paris and Berlin, Interact’s 10th edition will take
place in Lisbon on May 11th -12th 2016, at the Myriad
Center in Lisbon.
http://www.interactcongress.eu/

3. P R O G R A M M E
M A Y 1 1 T H
8 AM .
WEDNESDAY, MAY 11TH
9.30 AM - 1 PM . KEYNOTES & PANELS - PLENARY ROOM
9 AM - 9.30 AM . REGISTRATION
8.30 AM - 9.30 AM . IAB EUROPE GENERAL ASSEMBLY (MEMBERS ONLY)
DIGITAL DETOX SESSION TO START YOUR DAY
IN A HEALTHY STRESS-FREE WAY! (RUNNING, CYCLING, YOGA)
IAB EUROPE WELCOME & INTRODUCTION:
SPEECH: Leading figure of the Digital Advertising industry in Portugal
• Constantine Kamaras, Chairman of the Board of Directors - IAB Europe
KEYNOTE: Putting Users First: Lessons from the Front Lines of the Digital Ad Industry
• Randall Rothenberg, President & CEO - Interactive Advertising Bureau USA
> He will share key trends and insights from the US digital advertising industry, addressing some
of the biggest issues and discussing new opportunities.
• Daniel Knapp, Senior Director Advertising - Research bei IHS
KEYNOTE: Adex Benchmark: status quo & outlook on the digital advertising market in Europe
> This presentation launches the annual Adex Benchmark Study, providing a comprehensive
understanding of digital advertising trends across 27 European markets.
• Francisco Pinto Balsemão, Chairman - Impresa Group
• MARTIN MEYER-GOSSNER, FOUNDER AND MANAGING DIRECTOR - THE STRATEGY WEB GMBH
EVENT MODERATOR
Online advertising spend in Europe is poised
to pull ahead of its historic competitor, televi-
sion. But this major milestone brings
with it challenges, including tighter regulatory
scrutiny and issues around transparency and
reliability of the delivery chain and user expe-
rience. With new frontiers opening in the crea-
tive use of data and the possibilities for adver-
tisers to connect with consumers in novel,
exciting and enduring ways, all players need to
work together to address the challenges and
leverage the opportunities. Interact's high-le-
vel, two-day State of the Industry conversation
will have something for everyone!
COLLABORATE TO ACCELERATE

4. KEYNOTE: Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
DRIVING QUALITY IN DIGITAL ADVERTISING
• Paul Barford, comScore Chief Scientist & Professor - University of Wisconsin.
> Based on extensive research, comScore will describe threats to successful ad placement
and quantify the cost of unseen ads.
PANEL: IAB Europe's quality framework: Pan-European viewable impressions initiative
MODERATED BY • David Tiltman, Head of Content - WARC
• Jon Chase, Chairman - EACA
• Karim Attia, Chairman of the Brand Advertising Committee - IAB Europe
KEYNOTE: The Economic Argument for Quality in Advertising // Marketplace Quality
• Andrew Buckman, The Economic Argument for Quality in Advertising // Marketplace Quality
> Low quality ads and traffic inhibit the value of programmatic advertising. Quality on all fronts
is essential to the growth of online advertising as programmatic becomes more integral to digi-
tal strategies quality remains top of mind. Agencies and advertisers lose out on the full value of
programmatic if their partners aren’t committed to ensuring the highest quality.
1 PM - 2.30 PM . OFFICIAL LUNCH
• Suzanne McElligott, Chief Executive Officer, Director IAB Europe, Director IIBN - IAB Ireland
PANEL: The vision of the future
• Matthias Wahl, President - BVDW
• Daniel Knapp, Senior Director Advertising - Research bei IHS
• Randall Rothenberg, President & CEO - Interactive Advertising Bureau USA
MODERATED BY • Constantine Kamaras, Chairman of the Board of Directors - IAB Europe
P R O G R A M M E
M A Y 1 1 T H
2.30 PM - 6.30 PM . KEYNOTES & PANELS - PLENARY ROOM
PANEL: Women Digital Media players in a gender-neutral landscape
• Aude Demange Fouque, Acquisition Marketing Director Southern Hub - FR/NL/IT/ES/PT/BE - Meetic
• Carolina Afonso, Marketing Manager - ASUS
MODERATED BY • Rui Almeida, Data Insights Director - Havas Media Group
KEYNOTE: Media design is the new media planning
• Ana Andjelic, SVP, Global Strategy Director - Havas Lux Hub
> Media design is the new media planning. To win in the new media landscape, we need a
human-centric approach to media and planning. Rather than expecting consumers to act on
communication in silo, brands have to understand what consumers need at any specific moment
and help them navigate through their decision making process. Core in this process is the shift
from reach-obsessed media planning to market-building media design.
MEDIA DESIGN
• Eleni Marouli, Senior Analyst, Advertising Research - IHS
• Anne Goodman, Marketing Strategy & Analysis - SapientNitro

5. • Ed Corn, Associate Director - MTM London
KEYNOTE: The Swinging Pendulum: Buyers, Sellers, and an Ecosystem in the Balance
• Rags Gupta, General Manager, EMEA - Ooyala
> We will be exploring some of the trends and motives behind how buyers and sellers are cur-
rently transacting in the digital video space, what shifts are expected to impact that dynamic over
the coming quarters, and where the natural balance of power will settle over time. The analyst
firm MTM will also present results from a new pan-EU / US research project into what this shift in
balance means for the future.
• Haymi Behar, Group Vice President - Digital Advertising & Sales - Dogan TV Holding
KEYNOTE: Video Monetization in the Platform Era
> How to monetize your video content on digital and social platforms based on user interactions.
• Becky Owen,Business Director - Maker Studios Inc
KEYNOTE: How to survive the post-advertising apocalypse
ONLINE VIDEO SESSION: INNOVATION & OPPORTUNITIES
PANEL: The State of Online Video: an ongoing discussion
• Cengiz Kurt, CEO & founder - Clipkit GmbH
• Rags Gupta, General Manager, EMEA - Ooyala
• Tom Hosking, Head of Partner Studio International - AOL
MODERATED BY • Stevan Randjelovic, European Affairs Manager -
European Association of Communication Agencies
• Graeme Lynch, Director Business Development EMEA, TubeMogul
P R O G R A M M E
M A Y 1 1 T H
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SPONSORED BY
KEYNOTE: How can interactivity really help outperform in the video advertising landscape?
• Jacques Cazin, CEO - Adways
> Interactivity, Engagement and Monetization : a keynote to learn how you can reconcile the
consumer with video ads.

6. • Caroline Hugonenc, Global Head of Research - Teads
KEYNOTE: Using mobile as a compass to reset the digital advertising experience.
> Both ad-blocking and consumer usage shifting to mobile are paving the way for native formats
and for a renewed approach to video advertising. The mobile experience comes with some chal-
lenges and great opportunities for brands to stand out and engage their audiences. Based on
its database of mobile campaigns, Teads has identified 10 golden rules for brands to succeed in
video advertising on mobile devices.
• Ariane Längsfeld, Client Manager, Media & Digital - Millward Brown
KEYNOTE: Video Creative in a Digital World
> AdReaction: Video Creative in a Digital World examines video use by multiscreen users in
42 countries and explores opportunities for marketers to optimize video creative in order to
maximize its effectiveness across screens.
8.30 PM . OFFICIAL DINNER (PRIVATE NETWORKING WITH MEDIA AGENCIES & ADVERTISERS)
KEYNOTE: Viewability 2016-2020
• Philipp von Hilgers, Managing Director & co-founder - Meetrics
> Meetrics will be describing the Future of Viewability. What are the technical challenges
today, what comes next in relation to video, mobile and programmatic?
P R O G R A M M E
M A Y 1 1 T H

7. PROGRAMMATIC ADVERTISING EVOLUTION: DATA AND CREATIVITY
• Nigel Gilbert, VP, Strategic Development, EMEA - AppNexus
KEYNOTE: Differentiate to win
> Technology has upended the advertising industry. Amidst a new competitive landscape, rapidly
changing consumer behaviour, and a hard-hitting ad tech power game, companies globally and
locally are in search of a new edge for their business. AppNexus VP Nigel Gilbert will discuss the
importance of differentiation for our industry's largest players, and examples of how the most
innovative companies are winning today.
PANEL: Is there a European approach on programmatic?
• Ben Hancock, Global Programmatic Trading, CNN International - Turner
• Anthony Rhind, Chief Strategy Officer - Adform
• Niko Waesche, Global Industry Head, Media and Entertainment - GfK
KEYNOTE: Understanding the Audience Ecosystem
• Jacob Lachmann, CEO - AudienceProject
> Big data and data science are maxing out on the buzz level scale. However the truth is that
actionable and free flowing data are far from the norm in the media industry. Get at broader pers-
pective of the Audience Ecosystem and understand the barrieres and opportunities.
CROSS-MEDIA MEASUREMENT
KEYNOTE: Nielsen, Total audience/cross-device
• Barney Farmer, Commercial Director UK - Nielsen Media & Online
> Nielsen’s solutions help their clients plan and measure Audiences across multi screens and this
will explain some of the solutions.
• Sébastien Robin, Global Programmatic Director - Havas Media
9.30 AM - 1 PM . KEYNOTES & PANELS - PLENARY ROOM
THURSDAY, MAY 12TH
8 AM . DIGITAL DETOX SESSION
MODERATED BY • Alison Fennah, Executive Business Advisor, IAB Europe
P R O G R A M M E
M A Y 1 2 T H
• Frédéric Bellier, Managing Director Southern Europe & MENA - RadiumOne Inc. (France)
KEYNOTE: Being consumer centric is the knot, being full-funnel is the sword.
> The majority of brands and retailers are managing marketing investments in silos but marke-
ting of winning brands is based on frugal innovation. The consumer centric brand platform is a
full-funnel methodology. What are the basics of this method ? What quantitative gains should we
expect ?

8. > Consumer behaviour presents a tremendous opportunity: it’s easier than ever to gather
customer data, but it’s harder than ever to make sense of it all.
KEYNOTE: Adapting measurement strategies for modern marketing
KEYNOTE: Why Cross-Device Measurement is Today’s Holy Grail
> Discover five things every marketer needs to know to transform data insights into real business
value in a cross-device world.
• Jennifer Kattula, Head of Marketing for Ad Tech - Facebook
• Adit Abhyankar, Head of Google Analytics 360 Sales
KEYNOTE: From Searches to Searchers: the rise of audience-based search marketing
> As search becomes more pervasive and exports itself outside of the traditional search box,
advertisers need to evolve their approach to search marketing. Device-, demographic- or beha-
vioural targeting allow brands to rethink a channel that too long was dominated by technicities,
and can finally put the customers back at the centre of the strategy.
• Mascha Driessen, Senior Director Strategic Search Western Europe, Microsoft
FIRESIDE CHAT: State of the industry
HOSTED BY • Anne Goodman, Vice Chairman of IAB Europe SVP Sales Enablement
& Operations, BBC Worldwide,
• Caspar Schlickum, CEO - Xaxis EMEA
P R O G R A M M E
M A Y 1 2 T H
• Dave Hendricks, Managing Director, LiveIntent, Inc.
KEYNOTE: Is the Anonymous Internet Doomed?
> Is the current ad supported publishing model doomed to fail? How can publishers and brands
meet in the middle and succeed together?
2 PM - 6 PM - KEYNOTES AND PANELS - PLENARY ROOM
1 PM - 2 PM - OFFICIAL LUNCH
KEYNOTE: Data science revolution. Today and tomorrow in Internet Audience Measurement.
• Vesna Gordon, International Sales & Marketing Director, Gemius
• Emil Pawłowski, Chief Science Officer, Gemius
> How does the future look for online market players? The dynamically changing digital lands-
cape requires new, innovative solutions. Discover how the vision of Gemius step-up to fulfill those
needs.
THE MOBILE IMPERATIVE
INTERVIEW: Linking digital exposure to real world behaviour
• Alex Newman, Head of mobile EMEA - OMD EMEA
• Mohamed Eldjendoubi, Manager AMI Region - Renault Digital

9. KEYNOTE: Mobile-First Design That Enables Business
• Marco Rigon, Global Head of Mobext - Havas
> We all live and breathe mobile. We touch our smartphone on average 200 times a day; no
other device in history has such an intimate role in our lives. User-centric, mobile-first design is
thus essential to building successful mobile experiences that create positive engagement with
brands. Mobext will explain how to make advertising content and experiences fluid and rich, inspi-
red by true consumer usage insights.
P R O G R A M M E
M A Y 1 2 T H
EUROPEAN START-UP CONTEST: 10 shortlisted start-ups pitching 5 minutes on stage
followed by a Q&A
KEYNOTE: Empower Creativity Through Technology in Digital Advertising
• Salvatore Bruno, Chief Operating Officer - MassMotionMedia
• Chechu Lasheras, Director General Desarrollo Ingresos Digitales - PRISA
KEYNOTE: Adtech as a key driver for publishers’ revenues
> In the advertising industry, from the demand side, the entire ecosystem of marketing tech has
enable a deeper knowledge and understanding of their consumers and clients. On the supply
side, the publisher and media ecosystem need to make progress in defining and making strategic
decisions to go for an advanced ad tech model that will allow to enhance their capabilities.
> The format is the message. The container is the content. Let’s see how to integrate technology
from the very start of the creative process and predict today’s trends in DCO and connected APIs
for impactful digital advertising.
• Marco Bertozzi, Global Chief Revenue Officer - Performics
SHOWCASE: The best innovative & Digital Media campaigns of the Gunn report for Media
• Isabelle Musnik, Publisher Gunn Report for Media
8 PM - GALA DINNER AND AWARDS CEREMONY
> The way the consumers discover and engage with brands is changing. Marco will outline an
Owned-Earned Media-First Approach.
KEYNOTE:Owned/Earned-First Marketing Strategies in the Era of Ad Avoidance
KEYNOTE: The Attention Economy, the shift from clicks and impressions to transacting
on attention
• Jonah Goodhart, CEO and Co-founder - Moat
> Attention is the scarce resource we have, and it’s what every advertiser, publishers, and content
creator is after. Viewability and humanity are the beginning of a larger discussion about how we
pay attention and how that attention is changing. Learn more about attention analytics and the
shift from clicks and impressions to transacting on attention.

10. 10.30 AM – 11 .30 AM - RODIN ROOM
MASTERCLASS: Programmatic Mobile Video: the marriage of creativity and programmatic
- HELD BY TABMO
• Renaud Biet, Co-Founder - TabMo
• Christopher Childs, Managing Director UK - TabMo
• Jan Heumuller, Managing Director DACH - TabMo
• Alexandre Schont, Business Development Manager - TabMo
WEDNESDAY, MAY 11TH
According to Mary Meeker & e-marketers’ last study, more than 50% of online videos are now
viewed on mobile screens.
This brings new challenges in terms of creative standards, data segments, and mobile media
buying. TabMo’s European team and founders will walk you through this new ecosystem.
M A S T E R C L A S S

11. W O R K S H O P S
WORKSHOP: The General Data Protection Regulation and What is on the Horizon
> Data doesn’t stop at borders, and neither does EU privacy regulation. This session deals with
the EU’s new data protection rules, which will change the way the entire world, not just Europe,
will have to deal with data privacy. Join the IAB Europe team to learn about the impact of
Europe’s new General Data Protection Regulation on businesses in Europe and beyond.
THURSDAY, MAY 12TH
10 AM - RODIN ROOM
LAB CORNER
• Glen Drury, Chief Commercial Officer EMEA - Blippar
Product is the new media, why marketers should care ?
> It's a competitive & expensive world for brands trying to engage their audiences and reach
new ones. With the many digital marketing channels to choose from, traditional packaging is
often overlooked as a viable platform for consumer engagement. While real estate on packa-
ging is limited, a new technology has emerged that is changing the game for the biggest brands
across all industries: augmented reality (AR).
• Simon Gosling, Creative Evangelist - Happy Finish
> Everyone is talking about VR, but is it really here to stay or is it just a fad? TED Speaker,
Simon Gosling - Creative Evangelist at Happy Finish shows how VR is changing the world and
shares some immersive experiences his company has created for major brands including Sam-
sung/ Rihanna, Honeywell, Subway, Walmart and AB INBev. He'll also look at the maturing of
storytelling VR. It's not all rollercoaster rides anymore! VR places consumers at the heart of your
campaign and can deliver great ROI.
Experiment Virtual Reality
WEDNESDAY, MAY 11TH
3 PM - 3.45 PM - RODIN ROOM
11 AM - RODIN ROOM
• Matthias Matthiesen, Public Policy Manager - IAB Europe
• Victoria Maciver, Sales Director - TubeMogul
WORKSHOP: Getting ahead with cross-screen programmatic video
> Consumers don't compartmentalise their screen usage, shouldn't our video advertising be
the same? Here's how automation allows you to plan, buy and measure cross-screen.
4.30 PM - 5 PM - RODIN ROOM

12. M I X X A W A R D S :
T H E E U R O P E A N E X C E L L E N C E !
The Marketing and Interactive Excellence Awards, or short
MIXX Awards reward the best Digital & Mobile and Media
campaigns in Europe.
All European cases that have won a gold Digital & Mobile
or Media award in a local or international award show are
allowed to participate. It's the ultimate chance to measure the
best of the best in Europe. This year, entering a case at the
Mixx Awards includes more benefits than ever! Submissions
into the MIXX Awards are FREE!
The objective is to gather all of the best and most creative work
in Europe.
One seat (Gala Dinner) per winning agency is required.
+ Register your campaigns before April 20th
, 2016
N E W “ A D V E R T I S E R S G R A N D J U R Y ”
& “ E U R O P E A N L E A D E R S H I P
C O U N C I L”
For the first time in Lisbon, the Advertisers Grand Jury will
gather the best experts in innovative and creative advertising,
representing 25 brands. The MIXX Awards Jury President will
brief advertisers on media digital & mobile winning campaigns
in order for them to select one – the “Advertisers Grand Prix”.
The European Leadership Council will gather top leaders
of the most renowned international media agencies and
head of official partners. From the rewarded campaigns, the
Council will select one outstanding campaign at the forefront
of creative inovation trends and strategies, the “Leadership
Council Award”.
The European Leadership Council will deliberate alongside
the Advertisers Grand Jury, implying great benchmarking and
networking opportunities.
APRIL 20TH
DEADLINE
• PARTICIPATE TO THE EVENT & BENEFIT FROM
OUR SPECIAL OFFER!
For agencies wishing to participate to the event,
special rates have been established:
1 Seat Gala Dinner & Awards Ceremony: 335 €€€
Pass Day 2: 680€€
• MIXX AWARDS PITCHING SESSION: GET MORE
VISIBILITY ON SITE!
Each agency/network entering the MIXX Awards
competition has the opportunity to present one of
their campaigns on stage, along with their client
during the MIXX Awards speed pitching session
scheduled on May 12th. The client will benefit
from a free delegate pass !

13. AWARDS
THE DIRECTORY
BIG WON RANKINGS
NEW “ADVERTISERS
GRAND JURY”
& “EUROPEAN
LEADERSHIP COUNCIL”
For the first time in Lisbon, the Advertisers Grand Jury will
gather the best experts in innovative and creative advertising,
representing 25 brands. The MIXX Awards Jury President
will brief advertisers on media digital & mobile winning
campaigns in order for them to select one – the “Advertisers
Grand Prix”.
The European Leadership Council will gather top leaders
of the most renowned international media agencies and
head of official partners. From the rewarded campaigns, the
Council will select one outstanding campaign at the forefront
of creative inovation trends and strategies, the “Leadership
Council Award”.
The European Leadership Council will deliberate alongside
the Advertisers Grand Jury, implying great benchmarking
and networking opportunities.
For the first time and in collaboration
with the Directory Big Won Rankings,
an exclusive European Media & Digital
Ranking will be disclosed during the
Awards Ceremony!
Cristal Events have been chosen by The Directory to present
its European Ranking in the context of INTERACT !
The Directory Big Won rankings have been published since
2003, edited by Patrick Collister, former executive creative
director of Ogilvy & Mather London and currently creative
director of The Zoo at Google London. It is today a widely
known and recognized ranking in Europe.
For the first time and in collaboration with the Directory Big
Won Rankings, an exclusive European Media & Digital
Ranking will be disclosed during the award ceremony, on
May 12th !
Knowledge is a key part
of our programme to
help develop the digital
advertising business across
Europe and we have a
wealth of work across European markets that we aim to
promote and share. The IAB Europe Research Awards are
an opportunity for the digital marketing industry to recognise
and celebrate innovative research projects and the teams
behind them.
The 8 categories are Brand Advertising Effectiveness,
Consumer Attitudes and Behaviour, Consumer Devices,
Digital Advertising Formats, Advertising Solutions, Research
and Data Innovation, Audience Measurement, Best Use of
Research Budget.

14. INTERACTLISBON2016
HIGHLIGHTSINNOVATIVE
EUROPEANSTART-UPS!
SUBMIT YOUR 2-MINUTE VIDEO PITCH
AND GET A CHANCE TO PITCH ON
STAGE IN LISBON IN FRONT OF THE
EUROPEAN ADVERTISING AND DIGITAL
ECOSYSTEM
• Any start-up from the advertising industry (media, technology, innovation, & digital) is eligible
•
• It must be already active with at least one client, and aged under 3 years old
• The head office must be held in a European country
WHAT IS THE CRITERIA TO COMPETE
• Pitch and reach the entire media audience (advertisers, media agencies, publishers, programmatic…)
• Take advantage of multiple networking opportunities during 2 days
• Demonstrate your technologies or innovation at the Lab Corner!
• Meet with high-level global investors.
WHY SHOULD YOU COMPETE IN & ATTEND THE INTERACT LISBON
•
THE REWARDS
STIMULATE NETWORKING AND BUSINESS OPPORTUNITIES
•
Reinvente the relationship between consumers and brands through technological innovation, as well
as new modes of creation and distribution of advertising content in the era of digital transformation
Invitation to pitch in 3 European IAB’s offices of your choice during a special
event (after work, conference…) and meet key leaders in the digital industry.
(excl. transport and accommodation)
Invitation to attend the Courchevel Cristal Festival (December 2016), and be in the heart of the
networking with the brightest international players from the advertising, communication and media industry.
(free delegate pass + hotel offered)

15. The jury will vote for
the BEST EUROPEAN START-UP pitch on
May 12th and will be Judging is based on the
following criteria: value proposition, target mar-
ket, competitive advantage, business model, and
innovation.
All details on: http://www.interactcongress.eu/
articles/461/Start-Ups-Contest.html
HOW TO
PARTICIPATE
STEP 1
Send to matthieu@cristal-events.com
a short video of your pitch
(2 minutes maximum)
No need to be a professionally-made video/
case study, a video recorded with an IPhone/
Android will be acceptable if clearly understan-
dable.
You have until April 25th 12AM
to send your video.
STEP 2
A jury composed of brands,
media agencies and tech companies
will gather on April 28th and select
10 start-ups that will have the opportunity
to pitch on stage on May12th
during the Interact Congress,
in front of a big assembly!
(excl. transportation and accommodation)
ALL RIGHTS RESERVED TO CRISTAL EVENTS
STEP 2

16. Thanks to its unique location, each room of the Myriad Hotel
offers stunning views of Lisbon,
the Tagus River and Vasco da Gama Bridge.
The sailboat-inspired contemporary design includes spacious
relaxation areas and high-end services: conference rooms, restau-
rant, bar, fitness center, spa with panoramic views
on the 23rd floor, indoor pool...
Start the day with a Digital Detox Session every morning at 8:30
AM: one hour of running or cycling around the Tagus river.
All the elements are in place to spend 2 exceptional days!
> BOOK YOUR ACCOMMODATION
> DISCOVER THE VENUE IN VIDEO
> DOWNLOAD THE PROVISIONAL INTERACT PROGRAMME!
AN EXCEPTIONAL
SETTING FOR INTERACT,
IAB'S EUROPEAN
CONGRESS!

17. Cristal Events / +33 1 49 12 07 10 / 9 bis, rue Delerue, 92120 Montrouge - France / www.cristal-events.com
COMMUNICATIONS & MEDIA PARTNERSHIPS
INGRID ANFRAY-JOLY
ingrid@cristal-events.com
+33 (0)1 49 12 07 21
CEO - IAB EUROPE
TOWNSEND FEEHAN
feehan@iabeurope.eu
+32 (0)2 526 55 68
BUSINESS PROGRAMMES MANAGER
& RESEARCH AWARDS
MARIE-CLARE PUFFETT
puffett@iabeurope.eu
+44 (0) 7805 819 373
C O N T A C T S
BUSINESS DEVELOPMENT
FRANCE & BENELUX
ASTRID GARANDEAU
astrid@cristal-events.com
+33 (0)1 49 12 07 25
MIXX AWARDS
RITA JAMAI
rita@cristal-events.com
+33 (0)1 49 12 07 10
BUSINESS DEVELOPMENT - UK MARKET
ALIX MACIOCIA
alix@cristal-events.com
+33 (0)1 49 12 07 26
+ 41 79 845 4732
HEAD OF AGENCIES BUSINESS
JULIEN MORALES
julien@cristal-events.com
+33 (0)1 49 12 07 24 / +33 (0)6 66 63 60 75
FOUNDER & CEO - CRISTAL
EVENTS
CHRISTIAN CAPPE
christian@cristal-events.com
+33 (0)1 49 12 07 10
DEPUTY MANAGER & HEAD OF
PARTNERSHIPS
SOPHIE LE BARS
sophie@cristal-events.com
+33 (0)1 49 12 07 32
REGISTRATIONS
SALOMÉ SNITKOVSKI
salome@cristal-events.com
+33 (0)1 49 12 07 30
+33 (0)6 67 40 97 87
HEAD OF CONTENT
CAROLINE CIRCLAEYS
caroline@cristal-events.com
+33 (0)1 49 12 07 29
CONTENT ASSISTANT
ANNA AVERKIEVA
anna@cristal-events.com
+33 (0)1 49 12 07 23

18. May 11th
- 12th
2016 - Lisbon, Portugal
September 15th
- 16th
2016 - Marrakech, Morocco
December 14th
- 17th
2016 - Courchevel, France
All year long - Paris, São Paulo, Dubai
www.cristal-events.com
October 6th
- 7th
2016 - Mauritius
CRISTAL EVENTS 2016/2017
@IABEU_Interact @CristalFestivalIABEurope.Interact cristal.festival#Interact #CristalFestival
M A U R I T I U S
February 15th
- 16th
2017 / Dubai, UAE