The document outlines the schedule for a conference on digital marketing and advertising in the MENA region. There will be panels on topics such as women entrepreneurs, e-commerce, music and entertainment, mobile marketing, and data and creativity. The schedule also includes startup pitches, awards, and a cocktail reception and gala dinner.

1. Powered by
9.00 AM ADVERTISERS GRAND JURY & GRAND LEADERSHIP COUNCIL DELIBERATIONS
9.30 AM - 1.00 PM
Panel: Women entrepreneurs & marketing strategies in the MENA region: get inspired!
Moderator: Ellen van Meerendonk, Digital Marketing Strategy Consultant
• Genny Ghanimeh, Founder & CEO - Pi-Slice.com
• Loulou Khazen Baz, Founder & CEO - Nabbesh.com
• Ambareen Musa, Founder - Souqalmal.com
• Mona Tavassoli, Founder & CEO – Mompreneurs Middle East
• Sara Mohamed, Managing Partner - Executive Women Company
Conferences: Branded Content, Storytelling, celebrity endorsement & crowdsourcing: Quality not quantity
• Alex Brunori, Head of Creative Agencies EMEA - Google
Storytelling in an online world
• Dana Adhami, Head of MENA - Maker Studios Inc
The Big Short: Why Short Form Video Is Leading Branded Entertainment?
Interview: • Sanjay Raina, General Manager & Vice President - Fox International Channels MENA
Branded content through a factual channel and hence value delivery to clients
• Nabil Chahiba, Head of Business Development EMEA - Buzzkito Network
Brands on Diet and Health! Snackable content versus Heavy content
• Sophie Blum, Vice President Marketing EMEA & India - Procter & Gamble
#GirlsCan
• Clive Primrose, Managing Partner – GLDS
• Fahad Ali, MD and Head of Production - Broomstick
Content Marketing, Delivering ROI in a Time of Change
Panel: E-commerce & Retailers in the MENA Region
Moderator: Tarik Qahawish, Mobile Marketing Strategist - AppLyfter / Digital Marketing Lecturer - DM3 Institute
• Anis Harb, General Manager - Deliveroo
• Jad Haidamous, CEO - Basharacare
• Alex Tchablakian, Product Marketing Director - LetsTango.com
• Idriss Al Rifai, CEO & Founder - Fetchr
Panel: Music, Entertainment & Advertising
Moderator: Adam Grundey, Managing Editor - Triplew.me
• Mike Fairburn, General Manager MENA - Sony Music Entertainment Middle East FZ LLC
• Steve Smith, COO - Arabian Radio Network
• Rami M. Zeidan, Head of Marketing - Anghami
1.00 PM LUNCH @AOC FRENCH BRASSERIE sponsored by BUZZKITO
2.00 PM
Start-up speed-pitching session: 11 Start-ups pitching 6 minutes
Carpool Arabia • Greenwallet • Inglove • Internsme • Joodly • Loadme • Medicsen • Noongam • Pathfinder • Pixelbug • Qallout •
- YOUR CALENDAR -
HUMAN DIGITAL
THURSDAY, THE 18TH
OF FEBRUARY
CHRISTIAN FARIOLI
Digital Marketing Lecturer,
Speaker & Strategic Consultant -
DM3 Institute Middle East
MODERATED BY

2. Powered by
Conferences: Innovation, technology and entrepreneurship
• Hussam Mohsineh, Entrepreneurship Development Manager - The Cribb
It’s not about what you do. It’s about what you learn
• Tiberiu Iacomi, Tech Hub Coordinator - AstroLabs
7 Billion Entrepreneurs - The What If Experiment
Conference: A mobile World
• Amira Rashad, Head of brand MENA - Facebook
How Brands can best leverage Mobile to grow their business?
Arab culture Session: Agencies & brands co-presenting their case studies
• Melhem Najem, Senior Client Leadership Director - Mindshare MENA
For those who drive – Infiniti
• Alok Gadkar, GM & Executive Creative Director - The Classic Partnership Advertising
No Broblem - British Council
• Vikrant Shetty, Group Account Manager - MEC
Arabiana
• Sary Najjar, Creative Director - Leo Burnett Jordan
I write in Arabic - Samsung
Panel: Lessons from Luxury in an Organic World co-organized with HAVAS MEDIA Middle East
Moderator: Carlos Nadal, Business Development Director - Havas Media
• Rana Zeidan, Media Director - Havas Media
• Alejandro Fischer, Strategy Director - Havas Media
• Hayley Hilton, Havas Worldwide Associate Social Media Director - Havas Worldwide Middle East
Conferences
• Antoine Caironi, Client Partner - Twitter
Live Connections to Culture
Conference: Data & creativity
• Rodger Beekman, Chief Creative Officer - 60 layers of cake
Will using data get me more awards?
Interactive Lab Corner: Wearable technologies & Virtual reality
• Karim Ph. Saad, Founder & VR Filmmaker - Giga Works
Virtual Reality: «Real & Virtual» The Next Big Thing
• Sina Torabi, Co-Founder and CEO - Mosaikx
"Wearable Tech gets us closer to Artificial Intelligence"
• Dimitri Tskhovrebadze, CEO – InGlove
Come & try the Inglove!
7.00 PM COCKTAIL RECEPTION
8.30 PM AWARDS CEREMONY & GALA DINNER @SOFITEL
Media • Digital & Mobile • Brand Entertainment & Content • Marketing Innovation • Arab Culture •
Start-ups Grand Prix • Advertisers Grand Cristal • Grand Leadership Council Cristal •