Discover the 2015 African Cristal Festival Programme

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M A R R A K E S H , M O R O C C O
3 0 S e p t e m b e r - 2 O c t o b e r 2 0 1 5
A f r i c a n C r i s t a l F e s t i v a l 3rd
E d i t i o n
H o w t h e c o m m u n i c a t i o n a n d m e d i a i n d u s t r i e s m o v e A f r i c a f o r w a rd

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Conferences and debates @Salle Koutoubia
02.30 pm Interview Jacques Séguéla in the language of Moliere moderated by
F r e n c h - s p e a k i n g u n i o n o f t h e m e d i a , a d v e r t i s i n g & d i g i t a l i n d u s t r i e s - 1s t
E d i t i o n
Jacques Séguéla
Advertising Consultant
Havas
Isabelle Musnik
Founder, Managing
Director, Editor-in-Chief
Influencia
Editor Gunn Report
for Media
We d n e s d a y, S e p t e m b e r 3 0t h
A f r i c a n C r i s t a l F e s t i v a l O p e n i n g
Book-signing session: “Coup de Pub”, his new book, his best advertising breakouts
01.00 pm Official African Cristal Lunch @Oliveraie - Pullman
02.15 pm
02.15 pm Introduction speech by
Christian Cappe
Fondateur & CEO
Cristal Festival Network
Fama Niang
Founder & CEO
SAWND
Presenter of the French-speaking union
03.15 pm Vino B.sookloll
CEO & Executive Creative Director
CREAD + FCB - Mauritius
French and Mauritian Advertising across the ages

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Conferences and debates @Salle Koutoubia
06.00 pm Networking Cocktail Reception @Pergola - Pullman
05.45 pm Conclusion by Christian Cappe
08.00 pm Official Opening Gala Dinner @Mezze
04.45 pm Mounir JAZOULI
Communication
& Media Director
BMCE Bank Group
President Le Groupement
des Annonceurs du Maroc
(GAM) - Morocco
Majid EL GHAZOUANI
Chairman
UACC - Morocco
Majid EL GHAZOUANI
Chairman
UACC - Morocco
BRUNO PERRUSSEL
General Manager
SHEM’S PUBLICITE
REDA ESSAKALLI
Deputy Director General
Strategy &
Development
MOSAÏK
04.15 pm Panel – UACC Maroc (Union des Agences Conseil en Communication)
The French-speaking economic union: a matter of interest to Moroccan companies
03.45 pm Michèle Alliot-Marie
Former French minister, European Deputy
Can Africa become the future french-speaking Commonwealth ?

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Conferences and debates @Salle Koutoubia
01.00 pm Official African Cristal Lunch @Oliveraie - Pullman
02.30 pm
11.00 am
11.30 am
12.00 pm
Christian Cappe
Founder & CEO
Cristal Festival Network
Global Cristal Festival Winners Showcase 2015
12 months of Innovation & Creativity
Sponsored by
T h u r s d a y, O c t o b e r 1s t
C o n t e n t C re a t i o n i n a d i g i t a l a n d m o b i l e e r a
10.00 am
Olivier de Montchenu
Managing Director Sales
Euronews Group / Africanews
Africanews: a new Media brand in Africa
Eoin Welsh
Chief Creative Officer
Havas Worldwide - South Africa
Reality check : South African advertising as a reflection
of society – then & now
Tristan calas
Strategic Planner
Drive Dentsu - Ivory Coast
Inspiring people, developing brands

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04.00 pm
04.30 pm
06.45 pm Networking Cocktail Reception @Pergola - Pullman
08.30 pm Official African Cristal Gala Dinner @Stylia
03.00 pm Joint Presentation
What’s your story and why should anyone care?
Anouk Pappers
CEO & Brand Anthropologist
CoolBrands - Brazil
Maarten Schäfer
Founder & Story Architect
CoolBrands - The Netherlands
Transfers from 8pm in front of the Pullman Hotel
Conferences and debates @Salle Koutoubia
Daniel Bo
CEO & Founder
QualiQuanti
Brand content & brand culture au service de la construction de
marques attractives en Afrique
Sponsored by
03.30 pm MOULAY AHMED BELghiti
CEO
Videorama - Morocco
Showcase: Being an African producer 2.0
RODGER BEEKMAN
Chief Creative Officer
60 Layers of cake Amsterdam/Capetown
In Data we trust

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Conferences and debates @Salle Koutoubia
11.00 am
10.30 am
10.00 am
11.30 am
Arnaud Annebicque
Regional Business Director
Mediametrie
RateOnAir: automated audience measurement for TV and radio in a
mobile world
Miles Murphy
CEO
Liquorice - South Africa
Tech with purpose
Ariel Steinmann
Head of Digital Marketing
Online Bank BNP Paribas
Fusing the digital and physical worlds at the heart of the Customer
experience at BNP Paribas
01.00 pm Official African Cristal Lunch @Oliveraie - Pullman
02.30 pm Sponsored by
F r i d a y, O c t o b e r 2s d
C o n t e n t d i s t r i b u t i o n t h a n k s t o d i g i t a l a n d m o b i l e i n n o v a t i o n s
Babatunde Sule
Creative Director
DDB Lagos - Nigeria
Digital Content- Unlearning our way forward

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Sponsored by
03.30 pm
03.00 pm
Conferences and debates @Salle Koutoubia
Gilles Babinet
Digital Champion for France
European Commission
Chairman Captain Dash
African digital trends : how can this digital revolution change Africa,
for good ?
Frédéric Bellier
Managing Director France & Southern Europe
RadiumOne
Disruption in creative and consumer centric’s brand experiences
04.00 pm
06.30 pm Networking Cocktail Reception @Pergola - Pullman
08.30 pm Official African Cristal Gala Dinner & Awards Ceremony @Salle Koutoubia - Pullman
11.00 pm After Party @Le Mariinski
christophe collet
CEO & Founder
S4M - UK
How to get the best from your ad strategy and avoid pitfalls while
protecting your brand?
Jérôme MOUTHON
Founder & Chairman
BUZZEFF MEA
Youssef Barradi
Marketing Director
Lesieur-Cristal
04.30 pm Joint Presentation
Africa takes advantage of the best video advertising technology : inRead