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Starcom Mediavest Group
1.
BIG DATA: A PROSPECTING
GUIDE TO FINDING WHERE THE VALUE LIES AND AVOIDING FOOL’S GOLD Mark Brown Data and Technology Director Starcom MediaVest
2.
WE ARE ALWAYS
ON
3.
The value in
‘Big’ data is not derived from the quantity, but the quality of information it contains.
4.
5 GOLDEN RULES
5.
#1 Don’t try
and boil the ocean
6.
#2 Create a
solid data foundation
7.
#3 Being focused
is critical
8.
#4 Apply analytics
101
9.
#5 Put data
at the centre; test, measure and iterate
10.
DATA AT THE CENTRE
11.
ANY QUESTIONS ?
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