Justin Mlynarski, Regional Digital Director

1. BIG DATA
DOES SIZE MATTER?

2. The proliferation & scale of data gives us
the opportunity to mine more data in real
time

3. 1ST PARTY
What you know about
your customers

4. 3RD PARTY
What other people know about your
potential customers

5. SOCIAL
How they connect
with each other

6. COMBINATION IS THE KEY TO SUCCESS
1st party 3rd party Social
+ +

7. DATA APPLICATIONS
SOURCE: GARTNER
DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE
Hindsight Foresight

8. PREDICTIVE ANALYTICS
We use big data to predict
consumer behaviours in moments
that matter

9. How do we add value
during the game

10. How do we add value…
during the game
Google predict flu outbreaks

11. IT’S NOT ALL ABOUT DATA
You still have to act on those insights
creatively

12. THE FUTURE... (NOW)?
Prescriptive analytics

13. Pre-empting a creative
response to a brief

14. SO, BIG DATA DOES
SIZE MATTER?

15. NO, BUT WHAT YOU
DO WITH IT DOES!