Join 9k attendees in Las Vegas April 27th through May 1st. There will be 6 tracks with 600+ sessions. In this powerpoint you will see all the things the Impact event teams are working hard on to deliver the best Impact yet! ibm.com/impact

1. © 2014 IBM Corporation
Impact 2014 Overview

2. Mobile is everywhere. And being a mobile enterprise puts your business in motion -- reach new
markets, gain competitive advantage and unleash a catalyst for innovation.
Join us at IBM Impact 2014 to learn what’s changing in a mobile-enabled world to uncover hidden
opportunities, create new products and services and capitalize on them.
http://www.ibm.com/impact
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IBM Impact 2014 is all about The Mobile Enterprise:
Putting business in motion.

3. 3
1. Discover innovative strategies that leverage
mobile technologies to shorten the value chain by
driving transactions at the point of engagement.
2. Learn how to transform your business
around a mobile infrastructure to create new value
from customer, supplier and employee interaction.
3. Hear first-hand from clients and Business
Partners how they are adopting smarter processes
that increase efficiency and profitability in their
organizations.
4. Understand smarter process linkages
and integration with Enterprise Content
Management (ECM), Master Data Management
(MDM), Analytics, ERP, CRM and other systems.
5. Learn why and how businesses are choosing
IBM cloud computing to innovate faster, give their
users the software they need, and develop mobile
applications all while saving time with self-service.
6. Hear innovative strategies for building,
deploying and managing applications with high
scale and continuous availability, from front
office to back office - whether mobile, web, or
cloud applications.
7. Learn how to leverage the explosion
in the volume of data from sensors and
mobile devices - the Internet of Things - to
support business decisions and build customer
loyalty.
8. Gain expertise in implementing
solutions to enable your business for the
API Economy, IOT and Mobile.
9. Explore the potential of cutting-edge
technologies that provide leadership advantage
and change the way you do business.
10. Overcome the challenge of managing
and securing an infrastructure that connects an
endless array of intelligent devices and sensors
outside of your control.
Visit ibm.com/impact to see detailed information on tracks, sessions and registration.
Mobile, Social, Cloud, Big Data, Internet of Things, Security – these are the new technologies that are disrupting business every day. Join us
at Impact 2014 to BE FIRST to capitalize on these technologies to create new business models, engage customers in new meaningful ways,
and adapt faster than your competition.
With hundreds of interactive sessions, hands-on labs, visionary keynote speakers and the Solution Expo, Impact 2014 is the one conference
you cannot afford to miss.
The top ten reasons to attend Impact 2014
See Imagine Dragons at Impact 2014!
The Grammy-winning rock band with platinum-selling singles “It’s Time” and “Radioactive”
will perform live for our conference attendees.

4. With 6 insightful tracks, 600+ interactive sessions, the Solution Expo, visionary
keynote speakers and networking with 1000s of enthusiastic attendees,
IBM Impact 2014 is the mobile conference you can’t afford to miss.
Impact 2014 delivers four days of best practices, technical education and roadmaps for business transformation and
leverages deep insights from topics like the mobile enterprise, cloud, big data and analytics, Smarter Process,
connectivity, application infrastructure, and the Internet of Things.
ibm.com/impact
IBM clients, Business Partners and
IBM Subject Matter Experts and
Leaders from over 70 countries.
Expecting 9,000
external speakers, from
across all industries, share
experience and expertise.
380+
attendee visits to the
Solution EXPO.
17,700+
unique visitors from 57 different
countries watch ImpactTV via
Livestream.
3,000+
joint IBM Business Partner client
sessions, including Ford, Target,
WestJet and Capital One.
30+
attend more than 600
Technology sessions.
37,000+
conversations held across
Twitter, blogs and forums.
9,000+
attend “Meet the Experts”
sessions.
1,400+new members join the Global
WebSphere Community.
Over 2,400
IBM Business Partners
exhibit in the Solution
EXPO.
Over 60
By The Numbers
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5. Impact2014 Agenda At-a-Glance
SUNDAY 4/27 MONDAY 4/28 THURSDAY 5/1TUESDAY 4/29 WEDNESDAY 4/30
Registration
12:00p – 7:30p
Registration
6:30a – 7:30p
Registration
07:00a- 6:00p
Registration
7:00a – 6:00p
Registration
7:00a – 1:00p
Breakfast
7:00a -8:15a
Breakfast
6:30a-8:15a
Breakfast
07:00a-09:00a
Business
Partner
Summit
Hours
9:30a-4:00p
Solution EXPO
Grand Opening
6:00p – 8:00p
Lunch
11:45a – 1:00p
BoF
12:00p – 12:45p
Sunday
Sessions
12:00p – 6:00p
Solution EXPO
Networking Reception
5:30p-7:30p
Break
10:00a – 10:30a
Track Keynote:
Mobile Enterprise
10:30a – 11:45a
Session 3
4:00p – 5:00p
Break
5:00p – 5:15p
Session 4
5:15p – 6:15p
General Session
8:30a – 10a
Track Keynotes (3) /
Session 1
Inner Circle Kick off
1:00p – 2:15p
Break
2:15p – 2:30p
Track Keynotes (3) /
Session 2
2:30p – 3:30p
Break
3:30p– 4:00p
General Session
8:30a – 10a
Break
10:00a – 10:30a
Session 5
10:30a – 11:30a
Lunch
11:30p – 1:00p
BoF
12:00p – 12:45p
Session 6
1:00p – 2:00p
Break
2:00p – 2:15p
Session 7
2:15p – 3:15p
Break
3:15p – 3:45p
Session 8
3:45p – 4:45p
Break
4:45p – 5:00p
Session 9
5:00p – 6:00p
Solution EXPO
Networking Reception
6:30p-7:30p
Impact Special Event
7:30p – 9:45p
Breakfast
7:00a -8:15a
General Session
8:30a – 10a
Break
10:00a – 10:30a
Session 10
10:30a – 11:30a
Lunch
11:30p – 1:00p
BoF
12:00p – 12:45p
Session 11
1:00p – 2:00p
Break
2:00p – 2:15p
Session 12
2:15p – 3:15p
Break
3:15p – 3:45p
Session 13
3:45p – 4:45p
Break
4:45p – 5:00p
Session 14
5:00p – 6:00p
Lunch
11:30p – 1:00p
BoF
12:00p – 12:45p
Session 15
9:00a – 10:00a
Break
10:00a – 10:30a
Session 16
10:30a – 11:30a
End of Conference
Session 17
1 :00p – 2:00p
Break
2:00p – 2:15p
Session 18
2:15p – 3:15p
Break
3:15p – 3:45p
Session 19
3:45p – 4:45p
Solution EXPO Hours
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6. 2014 Track Curriculum
Putting Business in Motion… BE FIRST
Client Use Cases:
Mobile in Action
Launch a Mobile
Enterprise Strategy
Build and Deploy
Mobile Applications
Secure and Manage
Mobile Infrastructures
Leverage Mobile
Insights to Engage
Customers in Context
Client Use Cases:
Smarter Process in
Action
Extending Processes
and Decisions to Other
Systems
Process & Decision
Technology Platforms
Projects to Programs:
Approaches & Adoption
Getting Social
Putting Mobile First
Thinking Ahead
Deeper Learning
Privacy, Risk and
Compliance
Realizing Industry Value
Amidst Technology
Change
Client Use Cases:
Cloud in Action
Cloud Fundamentals
Software as a Service
(SaaS)
Platform as a Service
(PaaS)
Infrastructure as a
Service (IaaS)
Client Use Cases: AI in
Action
Application
Development
Application
Infrastructure
Messaging for
Enterprise, Mobile and
Cloud
Customer Information
Control System (CICS)
Client Use Cases:
Integration in Action
Enterprise and Cloud
Integration
APIs and Gateway
Internet of Things
Innovating though
SOA and APIs
System z Virtual Track
Audience
• C-Suite
• LOB and IT
Managers
• Software Engineer
• Web Designer
• Enterprise Architect
• System Integrator
• Server-side & Web
Application
Developer
• Mobile Developers
Audience
• Architect
• IT & LOB
Executive
• Systems Integrator
• Business Analyst
• System
Administrator
Audience
• C-Suite
• LOB Exec / Mgr
• Enterprise Architect
• Infrastructure Mgr
• IT Consultant & PM
• Operations Manager
• Software Engineer
• System Administrator
Audience
• C-Suite
• LOB & IT Executive
• Architect
• System
Administrator
• Datacenter Manager
• Developer
• Systems Integrator
Audience
• Enterprise Architect
• Infrastructure Mgr
• IT Consultants & PM
• Operations Manager
• Software Engineer
• System
Administrator
• Middleware
Developer
Audience
• C-Suite
• IT Executive
• Architect
• IT Consultant
• System Integrator
• Infrastructure Mgr
• System Developer
• System
Administrator
LOB / IT LOB / ITLOB IT / LOB IT IT
Industry Virtual Track
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PureSystems Virtual Track
Business + Technology
Strategies = The art of
the possible
Mobile Enterprise Smarter Process Cloud Application
Infrastructure
Integration
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7. Track Description
Business +
Technology
Strategies = The
art of the possible
What up and coming technologies will gain traction in your industry, within your organization, or with your
customers? Social, Mobile, Cloud and Analytics are no longer emerging technologies. They are
transformative tools changing the way we do business -- from operations and logistics to strategy and
marketing. What's next? Explore the potential of augmented reality, the Internet of Things, security analytics
and more. Join business leaders, leading edge industry technologists and IBM professionals to hear how
forward-thinking organizations are building technology into their short- and long-term business strategies.
Explore the application of advanced technologies in identifying new business opportunities, scaling
departmental initiatives into enterprise-wide deployments, and maximizing return on IT investments.
Mobile Enterprise
Successful companies are putting their businesses in motion by leveraging mobile technologies to deliver
new value to customers, employees and partners. But realizing the full potential of mobile requires an end-
to-end strategy that addresses new mobile-related business opportunities and plans for the infrastructure
needed to drive deeper engagements that help you reach your business goals. Come learn how to create a
mobile enterprise with IBM MobileFirst. IBM mobile executives, renowned subject matter experts and
distinguished customers will share best practices for how to launch a 'mobile first' business transformation by
deploying the right applications, creating exceptional customer experiences, and instituting an IT
infrastructure optimized for mobile. Attendees will also gain access to "The 'Upwardly Mobile' Enterprise," a
recent IBM study of 630 global IT professionals with findings on how to become a mobile leader.
Smarter Process
This track focuses on helping businesses drive increased revenue, operational efficiency and profitability by
leveraging the exciting technological and cultural revolutions in Mobile, Social, Cloud and Big Data Analytics
in conjunction with Business Process and Decision Management. Learn about the rise of the Customer-
Activated enterprise and why it's vital to re-examine the way your company does business, including core
processes and decision-making. Sessions will explore how starting with small, but impactful, projects can
provide immediate benefit and pave the way to broader, more rewarding transformations. Hear from IBM
experts, leading analysts
and current clients and learn about their experiences, challenges and successes across a broad range of
industries and use cases.
Track Descriptions
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8. Track Description
Cloud
Cloud is powering business growth. With a broad cloud computing portfolio and deep cloud expertise, IBM
can help you confidently realize the benefits of cloud. This track will feature sessions to help you realize the
speed, empowerment, and economics of cloud computing. Learn how to use cloud computing to innovate
faster, quickly build cloud applications on open architectures, and tap into pay-for-use global cloud
infrastructure. See how cloud can give users the software they need, free developers to focus on apps, and
enable IT to become a service provider. Discover how to save time with self-service cloud, buy just what you
need and get to market faster – all while shift CAPEX to OPEX and increasing utilization.
Application
Infrastructure
This track will feature sessions on how IBM’s Application Infrastructure helps your business and IT teams
reconcile front and back office synchronization to provide flexibility and dynamic scale to transactional
applications, supporting dramatically faster rates of change and unpredictable volumes. Attendees will learn
how to manage the pace of change, handle updates across LOB and IT, ensure consistency of information
and experience, and enable agile, repeatable innovation.
Integration
This track will highlight how IBM solutions enable organizations to integrate within and beyond the enterprise.
This includes rapidly and securely integrating Mobile & Web apps with enterprise apps, APIs, services, and
data, within the enterprise and in the Cloud. You will learn how APIs are transforming businesses through
exposing services as business APIs, enforcing consumption policies and providing security, governance,
lifecycle management, API monitoring, socialization and managed developer communities. You will also
learn about the Internet of Things that enables you to connect millions of endpoints in the Cloud. Hear
directly from customers how leveraged these technology solutions and SOA principles to grow the business
and drive effectiveness. Topics included are Enterprise and Cloud Integration. API Management and
Security Gateways, the Internet of Things, and how to plan your SOA Journey.
Track Descriptions
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9. ImpactRocks! with IMAGINE DRAGONS
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April 29, 7:30 p.m. - 9:45 p.m.
Favorite Alternative Rock Artist at the American Music Awards
2014 Grammy-award winner!
Multi-platinum selling singles
It’s Time and Radioactive!
Learn more about the band: http://bit.ly/1jNNDT4

10. Badge Pricing
Type Price Time Period
Alumni Rate (Client and BP) $1,695 December 9, 2013 – January 13, 2014
Super Saver Rate (Client and BP) $1,695 December 9, 2013 – December 30, 2013
Early Bird Rate (Client and BP) $1,895 December 31, 2013 – March 14, 2014
Standard Rate (Client and BP) $2,195 March 15, 2014 – April 25, 2014
On-site Fee (Client and BP) $2,250 (WAS $2,450) April 27, 2014 – May 1, 2014
2-Day Pass (Client and BP) $1,000 (WAS $975) December 9, 2013 – May 1, 2014
Exhibit Only (Client and BP) $1,295 (WAS $1225) December 9, 2013 – May 1, 2014
Upgrade Expo to Full Conference Pass (Client and BP) $800 (WAS $675) December 9, 2013 – May 1, 2014
Company Pass Program – (external only)
Premier Level (35 full passes) $53,000 December 9, 2013 – April 19, 2014
Advantage Level (10 full passes) $16,000 (WAS 15k) December 9, 2013 – April 19, 2014
Standard Level (5 passes) $8,500 (WAS 8k) December 9, 2013 – April 19, 2014
Additional Passes after purchase of program $1,600 December 9, 2013 – April 19, 2014
IBM Country Pass Program – (internal only)
Country Grande (30 full passes) $53,000 December 9, 2013 – April 4, 2014
Country Lite (20 full passes) $36,400 December 9, 2013 – April 4, 2014
Country Extra-Lite (10 full passes) $18,500 December 9, 2013 – April 4, 2014
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11. Important Links
Impact 2014 Website - http://www.ibm.com/impact
Impact Sponsorships
http://www-01.ibm.com/software/websphere/events/impact/sponsorship.html
Impact Registration
http://www-01.ibm.com/software/websphere/events/impact/registration.html
Impact Session Preview Tool
https://www-950.ibm.com/events/global/impact/agenda/preview.html
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12. Social Media #ibmimpact
facebook.com/ibmimpact
twitter.com/ibmimpact
ibm.com/impact/blog
bit.ly/impact-in
youtube.com/ibmimpact
instagram.com/ibmimpact
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