What makes an app successful ?

1. A user-centered approach
for mobile projects

2. Serge Hufkens
User Experience Designer
@sjesch

3. What is “mobile”?

4. mobile used to mean this

5. and this…

6. everything else was „not
mobile‟

7. mobile is now also this…

8. or this…

9. mobile is everywhere…

10. what was once
targeted to specific activities

11. is now a highly customizable
always on, always
connected blank canvas…

12. enabling users to choose
their own experience

13. How to design for this
“mobile user experience”?

14. 3 pillars

15. global flow

16. step 1
inspire & discover

17. Touch
Accelerometer
Speech/Sound
Camera
Social
Geolocation
inspire with workshops

18. discover with workshops

19. discover with workshops

20. step 2
define your audience

21. personas

22. personas

23. Personas workshop

24. step 3
map the journey

25. Pre-
experience
ExperiencePost-
experience
The customer journey

26. mapping the journey

27. step 4
prototype, design & itera

28. prototype

29. prototype

30. ‘body’ prototyping

31. keep it visual during
development

32. step 5
learn & adapt

33. facebook versions

35. and don’t forget…
keep your strategy alive

36. Thank you!
p.s.: it‟s coffee time!