Overview of Quarterly At-Border Omnibus Survey packages offered by Crossborder Group along the US-Mexico border (pricing shown for San Diego-Tijuana region, additional costs for other regions). An affordable, Quarterly service to help our clients to collect proprietary insights about individuals that drive or walk across the US-Mexico border -- for crossborder retail, policy, and infrastructure or transportation projects. Contact us today for more information....

1. A Mexico & US-Mexico
Market Research Service of
Crossborder Group Inc. [US]
& Crossborder NS, S de RL de CV [México]
1-888-4XBORDER • 619-710-8120
Answers@CrossborderBusiness.com

2. economic studies • impacts of
wait times • public perceptions •
transportation planning • health
studies • crossborder shoppers •
tourism surveys • market studies
• brand awareness...and more.
Our Quarterly At-Border Omnibus Surveys provide an easy,
2012 California-Baja California At- affordable way to access insights about border crossers.
Border Omnibus Survey Packages* Packages include 4 standard demographic variables of border
Survey Your 4 to 8 Questions Cost per Days in crossers, plus either 4 or 8 of your own proprietary questions
Respondents + 4 Demographic Var. Question Field
(including jumps). Standard pricing (at left) includes:
Your 4 Qs+ 4 Dem $ 975 4 to 6
600 • at-border staffing, permits, & bilingual data collection
Your 8 Qs+ 4 Dem $ 875 4 to 6
Your 4 Qs+ 4 Dem $ 1,250 8 to 10 • basic analysis of data (frequencies + crosstabs of 2 variables)
1,100
Your 8 Qs+ 4 Dem $ 1,100 8 to 10 • a concise, English-language report (delivered in PDF)
* Sample cost shown for projects at San Ysidro & Otay Mesa POEs;
additional fees for projects at Tecate, Calexico, Calexico East or
Quarterly surveys take place in Spring, Summer, Fall and
Algodones; or for 3 or more POEs (contact us for a free quote) Winter/Holiday seasons. We also offer multi-season discounts,
and can combined at-border surveys with flyering.
Contact us at 1-888-492-6733 today!
Since 2003, Crossborder has applied over 20,000 at-border surveys just along the California-Mexico border
-- plus field and B2B surveys (phone, email, face-to-face) by our Mexico-based staff.
Our mission: to provide our clients with accurate data for critical insights and decisions.
A Few of Our Satisfied At-Border & Mexico Survey Clients...

3. CrossborderSurveys
A Small Sample of Our At-Border & Other Survey Work

4. BORDER SURVEYS: SD UNION TRIBUNE & OTHERS (OMNIBUS)
The Challenge Crossborder’s Solution
The San Diego Union- Created at-border Omnibus
Tribune (and other survey that combined questions
clients) needed updated from multiple clients, but kept
data on crossborder results separate and proprietary
shoppers
During Holiday shopping season,
Needed to understand if applied two versions of survey
Tijuana Metro area border using PDA equipment and
crossers were familiar bilingual crews
with advertising
Also handed out promotionals
The UT and other clients flyers for one client during
wanted to understand survey process to increase
purchasing and travel consumer awareness of new
habits of crossborder product
visitors – but on a budget
Result: Provided fresh
information about crossborder
consumers for the UT and others

5. BORDER SURVEYS: SOUTH BAY EXPRESSWAY/125 TOLL ROAD
The Challenge Crossborder’s Solution
Operator of $635 million As a leader in at-border
toll road in San Diego market research, Crossborder
County needed insights designed and implemented a
about potential and series of at-border surveys.
existing customers that In 3 years, have collected
crossed the border 4,600+ surveys for client
Wanted to shape During the survey outreach,
marketing outreach, at-border staff also provided
messages, pricing, and drivers with informational
understand perceptions… materials about SBX, to
promote future usage
…as well as find way to
Result: Surveys provided key
promote usage
insights for client’s marketing
strategies, and informational
flyers have increase awareness
and usage of toll road

6. BORDER SURVEYS: CONFIDENTIAL DEVELOPER (RETAIL SECTOR)
The Challenge Crossborder’s Solution
Shopping center Crossborder’s research team
developer in Southern helped design and undertake a
California wanted retail-focused at-border
insights into retail survey of over 700+ Mexico-
purchasing habits of residing border crossers
Mexico-based visitors
Data collected included
Needed credible retail preferred stores, typical Monthly San Diego Border
data for negotiations with expenditures, key products Trips for Shopping
(Mexico Residing Only, n=707)
possible store tenants and purchased, and other details
6.0%
local government agency about crossborder consumer 0
1-2 times 43.9%
for new development site purchasing habits 3-4 times 27.1%
near border 5-6 times 10.3%
Result: Survey data being used Primary 4.6%
7-8 times Residence
Wanted to know “how to attract major retail anchor (Mexico-Residing Only)
9-10 times 2.7%
3.7%
much” and “where” tenant for 50-acre shopping More than 10 5.2%
91.0%
Don't know 0.3%
crossborder consumers mall (expected opening 2013) 3.2%
0% 10% 20% 30% 40% 50%
spent their money 2.1%
Tijuana Ensenada
Rosarito Other Area of MX

7. CROSSBORDER O/D AND BORDER DELAY STUDY
The Challenge Crossborder’s Solution
Major regional Crossborder led data collection for
government agency team (under HDR) in integrated data
sought a broad analysis collection effort that included:
of border data for cargo • Measuring border crossings of
trucks and passenger 5,200+ north/south-bound cars;
vehicles at Port of Entry • Measuring border crossings of
Wanted to estimate 2,800+ north/south-bound trucks;
Calexico North-bound:
border delay times north • Gathering confidential data from Bluetooth Av Estimated Crossing Time
(n=1171)
and south bound using 65+ Mexico-based manufacturers and 2:52
2:24
different technologies logistics firms on 1,300+ 1:55
1:26
crossborder shipments; and 0:57
0:28
Wanted detailed • Used border knowledge &
0:00
7:00
8:00
9:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
origination-destination equipment to measure additional
data on crossborder 1,100+ car crossings with Bluetooth
shipments sensors and 570+ truck crossings
with GPS
Result: Draft results presented to
public in March 2012; client (SCAG)
pleased with data

8. BORDER SURVEYS: CENTERS FOR DISEASE CONTROL/ORISE
The Challenge Crossborder’s Solution
The CDC and the Oak Crossborder’s research team
Ridge Institute for Science worked closely with ORISE,
and Education (ORISE, a CDC, and binational health
Federal research lab) officials to plan and
wanted to assess the implement a survey on flu
effectiveness of health education awareness
information at U.S. border
crossings Using hand-held, Android-
based tablets, Crossborder
Needed a survey team staff recruited, screened,
familiar with the border, and interviewed more than
that would apply sensitive 1,420 pedestrians crossing
health research protocols,
at one of the largest U.S.
and that could effectively
border crossings in less than
apply a complex, bilingual
three weeks
questionnaire…
Result: Client pleased with
results; currently analyzing
data for future scientific
study and policy plans

9. THE CLIENT: SD ASSOC. OF GOVERNMENTS & IBI GROUP
The Challenge Crossborder’s Solution
Regional government As part of a transportation &
agency planning $400M+ engineering team, Crossborder
tolled Port of Entry undertook a variety of efforts for
needed insights from a challenging infrastructure
truckers, manufacturers project, including:
and other border • Strategizing and developing
crossers on current and appropriate methodology and
future information industry target lists;
technology (ITS) needs.
• Assisting development and From 1 to 5, please indicate how important a quick border
crossing time is for a loaded or empty shipment trip? (with 1
testing of questionnaire being "least important" and 5 being "most important")
Needed help with target All Respondents (n=34)
list, questionnaire, and • Soliciting & securing interviews
2.9%
Northbound
– Loaded 97.1%
getting access to the with 10 maquiladoras, 12 regional Northbound
8.8% 17.6% 14.7% 8.8% 50.0%
right border individuals. trucking firms, 6 agricultural
– Empty
shippers, 6 3PL firms, and 22 Southbound
2.9%
– Loaded 5.9% 91.2%
frequent border crossers
Southbound
2.9%
– Empty 14.7% 5.9%8.8% 11.8% 55.9%
Result: Developed ITS customer 0% 20% 40% 60% 80% 100%
profiles and recommendations for
1 2 3 4 5 N/A
future POE market strategies