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The Future of UX
Animation
on the Brain
with
@RachelNabors
It’s true. RacheltheGreat.com
surgery.
Animating the User Experience
RachelNabors.com/archive
google.com/design/spec/anima;on/authen;c-mo;on.html
ibm.com/design/language/framework/interac;on/mo;on.shtml
lightningdesignsystem.com/design/mo;on
homestarrunner.com
THE BRAIN’S GPU
Anima&on &
Dropdown courtesy of Codrops
Jump Cut
From film, when the camera cuts directly to a
different perspec;ve.
Inner Sanctum, 1948
UI credit: codrops.com
Animating the User Experience
Animating the User Experience
In-Betweening
From anima;on, drawing all the poses “in between”
two important poses.
What just
happened?
Animating the User Experience
“By offloading interpretation of changes to
the perceptual system, animation allows the
user to continue thinking about the task
domain, with no need to shift contexts to the
interface domain. By eliminating sudden
visual changes, animation lessens the chance
that the user is surprised.”
Scott E. Hudson and John T. Stasko (1993)
Animating the User Experience
Animating the User Experience
Animating the User Experience
@rachelnabors
Cognitive load has
a cost that rivals
page load cost.
Jump Cut Site
Animated Site
0 1.25 2.5 3.75 5
3 seconds
2 seconds
Perceived Speed: Page Load
Jump Cut Site
Animated Site
1.25 2.5 3.75 5
0.5 seconds
3 seconds
3 seconds
2 seconds
Page Load Time Cognitive Load Time (“Time to Decipher”)
Perceived Speed: Cogni;ve Load
@rachelnabors
Do your own math.
Google “KLM GOMS.”
CAPTURING
ATTENTION
Anima&on for
It’s Alive! Animate Mo;on Captures A=en;on (2010)
“(T)hese speeded responses appeared to be due to
the perceived animacy of the objects… We conclude
that animate motion does indeed capture visual
attention.”
Animacy
How “alive” something appears to be.
Animating the User Experience
Animating the User Experience
@rachelnabors
If you want someone to
notice something, make
it bright and jiggly.
cracked.com/ar;cle_15239_the-5-most-annoying-banner-ads-internet_p5.html
Animating the User Experience
Levels of Animacy and the Cone of Vision
@rachelnabors
When everything vies
for our attention, we
don’t know what to
focus on.
APPLIED TO
USER INTERFACES
Anima&on
@rachelnabors
Animation is a
visual representation of a
rate of change over time.
;me
loca;on
Animating the User Experience
Animating the User Experience
Animating the User Experience
You use anima;on to indicate an element’s…
Direction Solidity Momentum
Stateful Transi;ons
rachelnabors.com
fluevog.com
Supplemental Anima;ons
rachelnabors.com
magazine.good.is/ci;es
Causal Effects
rachelnabors.com
biology.allaboutbirds.org/features/fancymales/fancy-males
Decora;ve Anima;ons
rachelnabors.com
polygon.com/a/xbox-one-review
IN PRACTICE
Anima&on
Animating the User Experience
Animating the User Experience
Storyboards
Key Poses or “Keys”
From anima;on, two important poses that can be
in-betweened.
@rachelnabors
Look for page loads, AJAX,
form submissions, any time
the page or its content
changes.
• Stateful Transi2ons when a user changes tasks
• Supplemental Anima2ons when new informa;on
appears
• Causal Effects when a user interacts with a page
Spo]ng Keys in your product
• Causality
• Feedback
• Loca;on
• Progression
• Transi;on
• Physics
Does the anima;on reinforce at least two of these?
BEST PRACTICES
Anima&on
and @RachelNabors
How to Not Set Everything on Fire
with Motion &
Animation
and @RachelNabors
How to Not Set Everything on Fire
–a Shaker saying
“Don’t make something unless
it is both necessary and useful; but if it is
both necessary and useful, don’t hesitate to
make it beautiful.”
deligh1ul
Short and
sweet…
Three ;meframes for user a_en;on
100 ms, instantaneous
1 second, still connected
Three ;meframes for user a_en;on
100 ms
1 second
10 seconds, disconnected
rachelnabors.com
–Studio anima;on rule of thumb
“However long your pre-production
animation, halve its duration…
then halve it again.”
rachelnabors.com
@rachelnabors
250~300 ms:
sweet spot for many
animations
…but not
too fast.
@rachelnabors
Faster != Better
rachelnabors.com
What just
happened?
Be invisible
I thought it was cute
the first time but by the 70th…
It’s annoying!
I only ever wanted
to be loved…
Install a kill
switch.
Animating the User Experience
Op;on 1: Give No;ce
This site uses anima;on and mo;on. Disable it?
Op;on 2: Ask First
This site uses anima;on. How would you like to
experience it?
Full anima;on
Reduce anima;on
Disable anima;on
Op;on 3: Change Se]ngs
Accessibility Settings
Anima;on preferences:
Full anima;on
Reduce anima;on
Disable anima;on
devToolsChallenger.com
Animate
deliberately.
@rachelnabors
Use animation deliberately
or not at all.
JUST REMEMBER!
Animating the User Experience
Animating the User Experience
Find your project’s key “frames.”
• Stateful Transi2ons
• Supplemental Anima2ons
• Causal Effects
• Decora2on*
*used sparingly
The four kinds of anima;on
go forth and
Animate
Responsibly
@RachelNabors
WebAnima)onWeekly.com

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