RocketHub presentation delivered to the Crowdfund Texas event held in Austin on January 8th, 2013

1. The Crowdfunding
Success Pattern:
Brian Meece & Jed Cohen
Founders, RocketHub Inc.
© 2013 RocketHub. All Rights Reserved. RocketHub.com

2. Who are these guys?
© 2013 RocketHub. All Rights Reserved.

3. What is crowdfunding?
… an event that harnesses your network for:
• funds
• awareness
• feedback
© 2013 RocketHub. All Rights Reserved.

4.
The two branches:
Perks-based: Investment-based:
• Offer goods/services • Offer debt/equity
• Legal & operating • NOT legal… yet!
© 2013 RocketHub. All Rights Reserved.

5. RocketHub tomorrow:
Perks-based: Investment-based:
• Offer goods/services • Offer debt/equity
• Legal & operating • NOT legal… yet!
© 2013 RocketHub. All Rights Reserved.

6. It’s nothing new…
Date: 1885
Project: Build a pedestal
for the Statue of Liberty.
Raised: $102,000
(2012: ~$2.5MM)
Contributors: >120,000
Average: $0.85 / person
(2012: ~$21 / person)
© 2013 RocketHub. All Rights Reserved.

7.
The revolution:
1885
2012
© 2013 RocketHub. All Rights Reserved.

8. How does it work?
The Three Pillars
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9. I. The Project
Be great
Make a statement
Tell us why
© 2013 RocketHub. All Rights Reserved.

10. I. The Project
“Games can be better.
We as a community
can make games
better. We do not have
to wait on corporate
giants to make games
better. The first steps
will be small... but they
will lead to great
things.”
– James Portnow
Crowdfunded $150,000 to launch game publishing company.
© 2013 RocketHub. All Rights Reserved.

11. II. The Network
Width
Depth
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12. II. The Network
Marc Scheff’s strategy:
 Built a team of 28 artists
 Created a Twitter flash-mob
 Featured in 25 publications.
© 2013 RocketHub. All Rights Reserved.

13. III. The Goods
Sell the journey
Levels of impact
Fun exchange
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14. III. The Goods
Andy Krafsur’s strategy:
 Raised $42,000
 Created Spira’s new
wave-spring running shoe
 Leveraged customer base
© 2013 RocketHub. All Rights Reserved.

15. Don’t believe the myths!
“If you build it, they will come!”
© 2013 RocketHub. All Rights Reserved.

16. Don’t believe the myths!
Do: Prime the pump, then publicize!
• Motivate your first followers pre-launch
• Meet, call, email – personal contact is best
• Spiral out through your network
© 2013 RocketHub. All Rights Reserved.

17. Don’t believe the myths!
“Internet angels will appear!”
© 2013 RocketHub. All Rights Reserved.

18. Don’t believe the myths!
Do: Set a reasonable financial goal.
Average contribution: $75
Goal of $750 ~ 10 contributions
Goal of $7,500 ~ 100 contributions
Goal of $75,000 ~ 1,000 contributions
© 2013 RocketHub. All Rights Reserved.

19. Don’t believe the myths!
“The hard part is over.”
© 2013 RocketHub. All Rights Reserved.

20. Don’t believe the myths!
Do: Plan the work & work the plan.
• Build a team
• Organize your contacts
• Prime the pump
• Celebrate milestones
• Close strong
© 2013 RocketHub. All Rights Reserved.

21.
Who it works for:
User: Individual or org. with…
• core group of supporters
• clear project goal
Timeframe: 30 – 45 Days
Fundraising sweet-spot: $3,500 - $35,000
Stats: Avg. contribution ~ $75
Fees: 8-12% of All Funds Raised
© 2013 RocketHub. All Rights Reserved.

22.
Who it will work for:
User: Business or Start-Up with…
• core group of supporters
• clear project goal
Timeframe: 30 – 45 Days
Fundraising sweet-spot: $20,000 – $500,000+
Stats: Avg. investment ~ $500 – $1,000
Fees: TBD
© 2013 RocketHub. All Rights Reserved.

23. Be our friend:
@RocketHub
Facebook.com/RocketHub
support@rockethub.com
Brian Meece & Jed Cohen
Founders, RocketHub Inc.
© 2013 RocketHub. All Rights Reserved. RocketHub.com