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@ellieeille elliemirman
The Role of Social Media in Lead Generation Ellie Mirman | Hubspot
THE ROLE OF   SOCIAL MEDIA  IN   LEAD GENERATION Ellie Mirman Inbound Marketer & Customer Researcher,  HubSpot Twitter: @ellieeille
 
 
 
Social media is  just one piece of the puzzle.
Social media is  not magic. Joining Facebook, Twitter, or LinkedIn will not revolutionize  your company or your marketing.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is  one tool , used best as part of a  balanced inbound marketing strategy .
79% more followers for companies  that  combine  a blog  with social media
97% more links (for better rankings) for companies  that  combine  SEO  with social media
Social media generates business results
46% businesses say they  acquired a customer  from blogs or social media
Both B2B & B2C companies say they  acquired a customer  from blogs or social media
[object Object],[object Object]
TOFU  (Top of the Funnel) MOFU  (Middle of the Funnel) Website Visitors Sales Leads
TOFU Fill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
 
Encourage Sharing
 
MOFU Convert in the middle  of the funnel
Capture Leads
 
Identify Hot Leads
Get Lead Intel
 
Analyze Measure the funnel
Visitors Leads Sales SEO Social Media Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tips To leave you with
Know your goal.
Think like a publisher.
Experiment.
Learn, rinse, repeat.
 
Case Studies
Case Study: Palomar Technologies
Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens  of blogs & bloggers
Case Study: Vovici ,[object Object],[object Object],[object Object]
The Results 400+% increase in qualified traffic 1,000+% increase in blog subscribers “ We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.”
THANK YOU Ellie Mirman Twitter: @ellieeille HubSpot: Website:  www.HubSpot.com Blog:  http://Blog.HubSpot.com Grader:  http://Grader.com
 

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Ellie Mirman

Editor's Notes

  1. Not an advertiser.
  2. http://www.hubspot.com/customer-case-studies/bid/4963/Supplier-of-Assembly-Systems-Boosts-Traffic-20x-in-4-Months
  3. http://www.hubspot.com/customer-case-studies/bid/5278/Feedback-Management-Leader-Vovici-Grows-Qualified-Traffic-4X