Why Security is the New Go Faster Stripe | Crystal Carter | Brighton SEO
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Website Security and Page Speed are both ranking factors, but how does one impact the other? Sure you’ve got an SSL, but what more can you do to reduce friction for Users and the wider web? In this talk, Crystal Carter shares tips, tools, insights and case studies on security optimisations that make your site faster for Users and Google.
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Why Security is the New Go Faster Stripe | Crystal Carter | Brighton SEO
- 1. Why Security is the New Go Faster Stripe Crystal Carter | Wix SLIDESHARE.NET/CRYSTALCARTER21 @CrystalontheWeb
- 2. • How Security Impacts Site Speed • Why it Matters for SEO • Tools You Can Use Security: The New Go Faster Stripe *
- 3. How Does Security Affect Site Speed? Security: The New Go Faster Stripe #brightonseo | @crystalontheweb
- 4. Security: The New Go Faster Stripe
- 6. Consistency Compatibility Friction Reduction Security: The New Go Faster Stripe #brightonseo | @crystalontheweb
- 7. Consistency
- 8. Consistency Use Best Quality SSL #brightonseo | @crystalontheweb
- 9. 🡫 27% Server Response 🡫 34% Server Connection 🡫 40% DNS Lookup Time Resolving SSL chain issues contributed to: Consistency #brightonseo | @crystalontheweb
- 11. Update Internal Links to https to improve loading Consistency #brightonseo | @crystalontheweb
- 12. Compatibility
- 13. Compatibility
- 14. Compatibility 🡫 Enable TLS 1.3 Protocol 🡫 Upgrading to HTTP 3 🡫 Add HSTS Headers #brightonseo | @crystalontheweb
- 15. Compatibility 63% of Servers Prefer TLS 1.3
- 17. Compatibility TLS 1.2 Security ‘Handshakes’ #brightonseo | @crystalontheweb
- 18. Compatibility TLS 1.3 Reduced Security ‘Handshakes’
- 19. Compatibility Add HSTS Headers for HTTPS Preload Eligibility #brightonseo | @crystalontheweb
- 20. Compatibility Removes the need to redirect from http to https Add HSTS Headers for HTTPS Preload Eligibility #brightonseo | @crystalontheweb
- 21. Compatibility Upgrading to HTTP 3 #brightonseo | @crystalontheweb
- 22. Compatibility Upgrading to HTTP 3 Enable via server provider #brightonseo | @crystalontheweb
- 23. * Why Does This Matter for SEO?
- 24. 🡫 Ranking Factors 🡫 Link Building Impact 🡫 Customer Positioning Security: SEO Impact #brightonseo | @crystalontheweb
- 25. 2014 2018 Confirmed Ranking Factors Security: SEO Impact #brightonseo | @crystalontheweb
- 26. Facebook Traffic Can Load 2x - 6x Slower than Site Average Security: SEO Impact #brightonseo | @crystalontheweb
- 27. Campaign & Link Building Impact High Authority Sites Use TLS 1.3 & more. Security improves connectivity to these sites. Security: SEO Impact #brightonseo | @crystalontheweb
- 28. Competitive Positioning Security: SEO Impact #brightonseo | @crystalontheweb
- 29. Security: The New Go Faster Stripe
- 30. Tools You Can Use *
- 31. SSL Shopper Security: Audit Tools #brightonseo | @crystalontheweb
- 32. SSL Labs Test Security: Audit Tools #brightonseo | @crystalontheweb
- 33. Security: Audit Tools Chrome Dev Tools #brightonseo | @crystalontheweb
- 34. Security: Audit Tools #brightonseo | @crystalontheweb
- 35. Security: Audit Tools #brightonseo | @crystalontheweb
- 36. Security: Audit Tools HSTS Preload Tester #brightonseo | @crystalontheweb
- 37. Security: Audit Tools Security Headers Test #brightonseo | @crystalontheweb
- 38. Screaming Frog Custom Search & Reports Security: Audit Tools #brightonseo | @crystalontheweb
- 40. Security: Implementation What You're Updating Who’s Responsible? How to Validate Internal http links SEO Team Screaming Frog #brightonseo | @crystalontheweb
- 41. Security: Implementation What You're Updating Who’s Responsible? How to Validate Security Headers: Feasibility Server Team security headers. com #brightonseo | @crystalontheweb
- 42. Security: Implementation What You're Updating Who’s Responsible? How to Validate Security Headers: Updates Dev Team security headers. com #brightonseo | @crystalontheweb
- 43. Security: Implementation What You're Updating Who’s Responsible? How to Validate SSL Chain Issues Certificate Authority SSL Checker by SSLShopper #brightonseo | @crystalontheweb
- 44. Security: Implementation What You're Updating Who’s Responsible? How to Validate TLS Level Hosting Provider SSL Server Test by SSL Labs #brightonseo | @crystalontheweb
- 45. #brightonseo | @crystalontheweb Security: Implementation
- 46. Security: The New Go Faster Stripe
Notes de l'éditeur
- Well it’s Users Get from A to B Consider, if you will dream vacation to a beautiful local.
- In this scenario. Getting to the destination. Enjoying what they have to offer is the ultimate goal. But how you get there and how long it takes will have a big impact on the quality of your trip. Savvy Traveller. You take steps to make things run smoothly.
- Consistency Compatibility Friction Why? Each of elements of the journey could cause potential delays. Waste time with delays and confusion. Though we are talking second rather than hours. This it’s the same with your
- Consistency Compatibility Friction What does consistency look like? Clear path of travel
- Consistency looks like a clear path of travel Resolve any errors, snags web security performance
- SSL Chain
- SSL Chain
- For a narrow user base and sites that run internal applications or business and productivity applications, Cloudflare recommends TLS 1.2. These sites might already have more stringent security requirements or might be subject to PCI compliance. However, you also need to ensure that your users upgrade to a TLS 1.2 compliant browser. It is not recommended to set the minimum TLS to 1.3, unless there is a specific use case, as this will likely cause issues with search engine crawlers and certain browsers.
- performance improvements with lower first byte latency. In our own internal tests in the US region as an example, first byte latency for new negotiated connections saw reductions of up to 33% for TLSv1.3 compared to previous versions of TLS.
- https://requestmetrics.com/web-performance/http3-is-fast This chart is running the same website HTTP/3 is the third major version of the Hypertext Transfer Protocol for transferring information across the web and it is much much more effient. The other thing that I mentioned is upgrading to HTTP three. Um, so here we can see a chart and this is, this is running through, um, through, uh, London and it's living the same type of content, um, uh, from the same location and using the same, the same website, but they're using these different protocols. The other thing that I mentioned is upgrading to HTTP three. Um, so here we can see a chart and this is, this is running through, um, through, uh, London and it's living the same type of content, um, uh, from the same location and using the same, the same website, but they're using these different protocols. 11:56
- Now, not everyone has it as, as standard despite how far, how efficient it is. Um, so you want to make sure that you, um, that it's something that is compatible with, uh, with your region, um, with an, with your system before you make any big changes, but if you want to make this change, um, this is the console from CloudFlare.
- Impact the quality of and speed of your link building / social media campaigns
- https://developers.google.com/search/blog/2014/08/https-as-ranking-signal https://developers.google.com/web/updates/2018/07/search-ads-speed July 2018
- Impact the quality of and speed of your link building / social media campaigns
- Impact the quality of and speed of your link building / social media campaigns
- Impact the quality of and speed of your link building / social media campaigns
- Impact the quality of and speed of your link building / social media campaigns
- Benefits As the HTTP to HTTPS rewriting happens internally on the client, there are several key benefits to this over just using a site wide HTTP -> HTTPS redirect. Reduced communication over non-secure protocols. Improved performance, as a round trip is avoided each time an HTTP link is encountered. Reduced load on the web server https://www.screamingfrog.co.uk/an-seos-guide-to-crawling-hsts/
- Benefits As the HTTP to HTTPS rewriting happens internally on the client, there are several key benefits to this over just using a site wide HTTP -> HTTPS redirect. Reduced communication over non-secure protocols. Improved performance, as a round trip is avoided each time an HTTP link is encountered. Reduced load on the web server https://www.screamingfrog.co.uk/an-seos-guide-to-crawling-hsts/
- Benefits As the HTTP to HTTPS rewriting happens internally on the client, there are several key benefits to this over just using a site wide HTTP -> HTTPS redirect. Reduced communication over non-secure protocols. Improved performance, as a round trip is avoided each time an HTTP link is encountered. Reduced load on the web server https://www.screamingfrog.co.uk/an-seos-guide-to-crawling-hsts/
- Now when we’re talking about security infrastructure, there are can be a lot of moving parts, and you will need to coordinate your team to make it happen.
- And should say that if you are hosted CMS thjis
- Benefits As the HTTP to HTTPS rewriting happens internally on the client, there are several key benefits to this over just using a site wide HTTP -> HTTPS redirect. Reduced communication over non-secure protocols. Improved performance, as a round trip is avoided each time an HTTP link is encountered. Reduced load on the web server https://www.screamingfrog.co.uk/an-seos-guide-to-crawling-hsts/