C Scout Philippe Souidi The Futureof Media

Meet the
Future of
Media Consumption

ADC Management Dialog „Neue Medien, Neue Wege“
14:00 – 15:00 Uhr
Philippe Souidi, Managing Director, CScout Trendberatung GmbH
Wohin geht die Reise im digitalen Zeitalter?
Welche globalen Trends bestimmen die aktuelle Medienlandschaft?

...Convergence

The future is here.
It‘s just not widely
distributed yet.
Mobile Monday Germany, National Summit
William Gibson

ADC 30. Januar 2009 © 2008 CScout Trendberatung

Since 1997 CScout reports
directly from
the global Hot-Spots
keeping your fingers
on the pulse.


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York... Headquarter CScout Germany
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CScout is translating
new market developments
into new proﬁt opportunities.



We are Screening & Monitoring
Trends from
early signals to
radical innovations.

High
Climax:
MobileMarket Germany, National Summit
Mass Monday

Early Adoptors:
Impact

Trend-Setters Followers:
Fast & Late Followers
Innovators:
Lead Users
Retro Trends

Low

Low High
Duration


The Future
of Media

Con-
sumption


Global Media Trends

Today, we are surrounded by a multi-level convergent media world
where all modes of communication and information are continually
reforming to adapt to the enduring demands of technologies,
“changing the way we create, consume, learn and interact with each
other”

...Convergence


Convergence
means ...

any digital content

Music Pictures Videos Text


Convergence
means...

any time


Convergence
means ...

anywhere


Convergence
means ...

on any device


Times are changing...
Time Shifting
1.
...whenever I want


Device Shifting
3.
consuming
...how I want
Media...

Place Shifting
2.
...wherever I want



Shifting to the Consumer
The Future of TV


How do people watch TV today?



This is where people watch TV today



How
Who has control
should the
over the ad?
ad be?


Where will
Who
the ad be
is the
seen?
viewer?



Time Shifting
watching TV whenever I want


Video on demand... with DVR


hardware based

online based


Video on demand... Online



Web Video... at Home

Boxee

One of the CES Innovation winners, Boxee allows
you to access movies, TV shows, as well as
streaming content from websites like Hulu,
Netflix, CBS, Comedy Central, Last.fm, and flickr
on your laptop or on a media center connected to
a flatscreen TV.

As a quot;'Social Media Centerquot;, Boxee enables its
users to view, rate and recommend content to
their friends through many social networking
features.


Video on demand... Online


Amazon Video on Demand on TV

Amazon Video On Demand streaming database, with over 40,000 titles, is being added
to TVs from companies such as Panasonic and Sony.



Place Shifting
watching TV wherever I want


Streaming TV from your home to your
laptop and mobile phone.


hardware based


Streaming TV from your home to your
mobile phone.




Device Shifting
media convergence


Shifting media content to TV



TV... on the internet
Making TV content interactive



TV... on the go
Shifting TV content to
Mobile Phones



TV... on more devices



...new Player in the Team
Netbooks & The Cloud




Content
consumer producing the content


Democratisation: Content is
increasingly created by all



... and goes beyond Internet


Current is a global television network that gives you the opportunity to create
and inﬂuence what airs on TV.



Content
It is lot more than Video


... all your Media and Social
Graph



... all your Media and Music



... your Social Graph


Facebook Mobile

With Facebook Mobile, you can use Facebook on the go. Use Facebook Mobile to
upload photos and notes from your camera phone straight to Facebook. You can also
receive and reply to Facebook messages, pokes and Wall posts using text messages, or
use your phone’s mobile browser at m.facebook.com.


... all your Content on any Device


Yahoo! Connected TV - Facebook on TV

Yahoo brings its open widgets platform to the TV via set-top-box partners, Intel and built
into Samsung’s Internet@TV.


... all your Content on any Device

Stream content from PC - With the world’s ﬁrst mobile place-shifting application
for music ﬁles Didiom makes it possible to stream content from your home PC to your
mobile phone wherever and whenever.



...Home entertainment Merge


Ciscos Vision - EOS

EOS will be the ﬁrst major product of Cisco's push into helping media companies connect with their customers. It will combine a
delivery system, a social networking platform, and a set of tools to help consumers ﬁnd the content they want, said Dan Scheinman,
senior vice president and general manager of Cisco's media solutions group.



Democratization of Search
new players in the market


...Search by Person viewdle &
Face



...Search by Object



...Semantic Search - Semantinet
Web 3.0?



All your Content on
All your Media
any Device.
Content merges.


Its all about
Each
Creativity.
Device
needs its
Format.


If you want to see the ground breaking
stuff, get your company the trendpool



trendpool
is
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Media & Marketing Trends
feeding your Innovation
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Let‘s get it started....
CScout thank you for listening

CScout USA, Headquarters
CScout Trendberatung
GmbH
Tumblingerstr. 2
80337 München, Germany
CScout Japan
Philippe Souidi
Trend Director
eMail: munich@cscout.com
Tel:. +49 (0) 89 - 23 22 56 77

TrendBlog & Newsletter
CScout China
www.cscout.com


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C Scout Philippe Souidi The Futureof Media

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