7. Analysis
Hotel and brand website : Easier, quicker and propose special offers.
OTA: Allows a good visibility of the hotel on the net. But high fees
Facebook booking: Developed by Availpro. Quicker and propose Special
offers to “fans”.
Mobile Booking App: Easiest way to book a room or a flight. Accessible
everywhere with any smartphone.
Reverse Auction Sites: Cheap hotel deals, very interesting for customers.
8. Conclusion
For independent hotels, the two options which are the most effective are:
Hotel website: Easier and directly connected to the hotel (you deal directly
with the hotel staff for any bookings or inquiries).
OTA: They are necessary if you just launched your hotel in order to have a
good visibility on the net. It’s a way to differentiate yourself from the
competition.