The document discusses strategies and metrics for online campaigns, focusing on three key metrics: players, position, and power (3Ps). It defines players as target audiences, position as sentiment toward an issue, and power as ability to influence others. It recommends designing campaigns with these 3Ps in mind, knowing which segments are most supportive or opposed, and which have more or less power. It also provides suggestions for measuring the 3Ps both qualitatively through content analysis and quantitatively by analyzing influence. The overall strategy is to engage powerful supporters while monitoring but not prioritizing low power players.