Young & Free Challenge Marketing Explained
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Tim McAlpine from Currency Marketing presents an update on how credit unions are embracing Young & Free, a Gen Y member attraction program for credit unions. Learn more at http://www.livingyoungandfree.com
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Young & Free Challenge Marketing Explained
- 1. Young & FREE CHALLENGE MARKETING EXPLAINED
- 2. Tim McAlpine President & Creative Director Currency Marketing
- 5. VIDEO: The Difference Between Banks and Credit Unions Part 1 by Larissa
- 6. “While they were much better known companies, your Young & Free Alberta entry was better – and better proof of value. So, nice work.” Josh Bernoff Vice President & Principal Analyst, Forrester Research Co-author of Groundswell
- 7. 35 North American’s average age: THE GREAT DIVIDE 47 Credit union member’s average age:
- 8. WHO?
- 10. GEN Y MEMBERS Percentage of adult CU members 10.0 7.5 18 to 24 now represents 5.0 17% 4% of the population 2.5 0 1989 1996 2000 2002 2006 2008 Percentage of adult CU members aged 18 to 24 Source: CUNA Market Research
- 12. “ o hear like t would We n help ncy ca Curre how ealth mon W Com arket outh m n the y ow berta! ern Al north ” in ION REDIT UN 06 WEALTH C 0 AUGUST 2 N O TT, COMM KE KIM CROC –
- 13. WHERE?
- 16. South Carolina: Launched February 2009
- 17. HOW?
- 21. March 1999 April 2005 PERFECT TIMING November 2006 January 2007
- 22. REALITY CHECK
- 23. PEOPLE RELATE TO PEOPLE
- 24. WHY?
- 25. SOCIAL COMPUTING ACTIVITIES Use Web-based e-mail Use instant messaging % Involved in monthly online activity 80 Use social networking sites Read blogs Comment on blogs 60 40 20 0 Gen Y Gen X Boomers Senior Source: Forrester Research
- 28. 90-9-1 PRINCIPLE 1% CREATORS: EDITORS: 9% AUDIENCE: 90% Source: www.90-9-1.com
- 32. WHAT?
- 33. 1 2 3 PRODUCT SITUATION REGIONAL RECOMMENDATIONS ANALYSIS LOOK & FEEL & BUSINESS CASE 2 WEEKS 2 WEEKS 2 WEEKS PROCESS 6 5 4 PUBLIC SPOKESPERSON SEARCH & PLANNING & VOTING PRODUCT LAUNCH IMPLEMENTATION 3 WEEKS 7 WEEKS 8 WEEKS 7 8 HIRING THE SPOKESPERSON TERM SPOKESPERSON 2 WEEKS UP TO 52 WEEKS © Copyright 2009 Currency Marketing
- 34. ALBERTA 1 SITUATION ANALYSIS
- 35. TEXAS 1 SITUATION ANALYSIS
- 36. SOUTH CAROLINA 1 SITUATION ANALYSIS
- 37. FREE NO HEAD CROSS UNLIMITED HIDDEN START SELL FEES ALBERTA 2 PRODUCT RECOMMENDATIONS & BUSINESS CASE
- 38. UNDLE COLLEGE FREE STUDENT FREE SURVIVAL CREDIT LOAN CHECKING KIT CARD TEXAS 2 PRODUCT RECOMMENDATIONS & BUSINESS CASE
- 39. SUITE ONLINE THREE OOPS FINANCE ACCOUNT ACCOUNTS REFUNDS WORKS OPENING SOUTH CAROLINA 2 PRODUCT RECOMMENDATIONS & BUSINESS CASE
- 40. ALBERTA 3 REGIONAL LOOK & FEEL
- 41. TEXAS 3 REGIONAL LOOK & FEEL
- 42. SOUTH CAROLINA 3 REGIONAL LOOK & FEEL
- 43. ARE YOU THE VOICE FOR ALBERTA’S 25 AND UNDER CROWD? YOUNG &FREE CHEQUING ACCOUN T FREE Powered by Common Wealth Credit Union 25 FOR THE AND UNDER CROWD Powered by Common Wealth Credit Union ALBERTA 4 PLANNING & IMPLEMENTATION
- 44. YOUNG &FREE TEXAS ARE YOU THE VOICE OF THE 25 AND UNDER TEXAS CROWD? YoungFreeTexas.com Powered by Federally Insured by NCUA TEXAS 4 PLANNING & IMPLEMENTATION
- 45. YOUNG &FREE SM SOUTH CAROLINA YOU THE ARE VOICE? Powered by YoungFreeSC.com YOU THE Powered by ARE MY MY VOICE? ACCOUNTS ACCOUNT YoungFreeSC.com S YoungFreeSC.com SOUTH CAROLINA 4 PLANNING & IMPLEMENTATION
- 46. ALBERTA 4 PLANNING & IMPLEMENTATION
- 47. TEXAS 4 PLANNING & IMPLEMENTATION
- 48. SOUTH CAROLINA 4 PLANNING & IMPLEMENTATION
- 49. 11 YOUNG PEOPLE APPLIED ALBERTA 5 SPOKESPERSON SEARCH & PRODUCT LAUNCH
- 50. 11 YOUNG PEOPLE APPLIED TEXAS 5 SPOKESPERSON SEARCH & PRODUCT LAUNCH
- 51. VIDEO: DeAndre’ Upshaw’s Application for 2009 Young & Free Texas Spokesperson
- 52. 21 YOUNG PEOPLE HAVE APPLIED SO FAR SOUTH CAROLINA 5 SPOKESPERSON SEARCH & PRODUCT LAUNCH
- 53. Thank you so much for “ being so quick to do all ! You are wonderful!” this Gloria Hiatt Young & Free SC applicant
- 57. VOTING AND WEB ACTIVITY REACHED A FEVERED PITCH ALBERTA 6 PUBLIC VOTING
- 58. The three 2008 finalists in Alberta appeared on a popular morning TV show
- 59. OUR THREE FINALISTS PRODUCED 66 PIECES OF MEDIA TEXAS 6 PUBLIC VOTING
- 60. Jason Smith, a finalist for the 2009 Young & Free Texas Spokesperson
- 61. LARISSA WALKIW EARNED 49 % OF THE VOTES ALBERTA 7 HIRING THE SPOKESPERSON
- 62. DEANDRE’ UPSHAW EARNED 47 % OF THE VOTES TEXAS 7 HIRING THE SPOKESPERSON
- 63. Surprising Myles, the 2009 Young & Free Alberta Spokesperson
- 64. LARISSA PRODUCED 45 VIDEOS ALBERTA 8 SPOKESPERSON TERM
- 65. DEANDRE’ HAS CREATED 20 VIDEOS TO DATE TEXAS 8 SPOKESPERSON TERM
- 66. ALBERTA 8 SPOKESPERSON TERM
- 67. TEXAS 8 SPOKESPERSON TERM
- 68. LARISSA WROTE 183 BLOG POSTS ALBERTA 8 SPOKESPERSON TERM
- 69. DEANDRE’ HAS WRITTEN 130 BLOG POSTS ALREADY! TEXAS 8 SPOKESPERSON TERM
- 70. VIDEO
- 71. Does it WORK?
- 72. OUR VISION
- 74. Thank YOU!