Introduction to Basketball-PowerPoint Presentation
The process of evaluating English cycle cities
1. The process of evaluating
English cycle cities
Kevin Mayne
2. The opportunity
.
Growing recognition that cycling contributes to tackling:
• Obesity
• Traffic congestion
• Climate change
• Improving quality of life
• Creating wealth through tourism and leisure
• Rising transport prices
• Recession
3. Planning for cycling
– the value of cycle
infrastructure
Economic
case for
cycling
Analysis of the
cycling towns
investment
1
2
3
Making the economic case
Cycling as a
mainstream mode
of transport
5. But where’s the evidence?
.
Economic
benefits of
cycling are not
fully
understood
Cycling not
viewed as a
mainstream
mode of
transport
Systematic
under
investment
6. Translating benefits into hard
numbers – the SQW study
. The measurable benefits of cycling:
• Improvements in general health and fitness
• Cutting pollution and CO2 emissions
• Contribution to easing congestion
7. 10% of 10 yr olds are
clinically obese, 29%
are overweight
Adult obesity
currently costs
£8bn pa
50,000
deaths pa
are from
illnesses
caused by
inactivity
8. Valuing the benefits of cycling
. The value of cycling is higher where:
• Inactive people become active
• Older people are persuaded to cycle
• Where cycling replaces a car trip, particularly in urban
areas
• Where the journey is a regular trip
These are conservative indications - no allowance has
been made for reductions in obesity / for children cycling
/ for the social benefits of cycling
9. •
Low High
Low
High
Ageofadditionalcyclists
Proportion of cycle trips that replace car trips
Health Health/pollution
congestion
Pollution/
congestion
£176 per
additional
cyclist
£382 per
additional
cyclist
£87 per
additional
cyclist
£293 per
additional
cyclist
The value of a cyclist
11. The investment case
.
• A 50% increase in trips
between 2005 and 2015
will generate savings of
£1.3 billion
Investment in cycling projects
shows a return of between
3:1 and 4.5:1
14. Cycling City and Towns
Phase one:
• Original six Cycling
Demonstration Towns
appointed in 2005
• Cycling England has
invested £17m in these
six towns
15. Phase one: The CDT programme
• First phase: October 2005 –
October 2008
• All towns funded at approx £5
per head per year, matched by
the local authority – total
investment £10 per head
• All towns ‘medium-sized’;
larger ones focussed effort on
part of their population
• Consistent, co-ordinated
investment and ‘joined-up’
measures leads to a step-
change in cycling levels
16. Phase one: A taste of
CDT achievements
• Aylesbury – Gemstone
Cycle Network
• Brighton and Hove –
Cycle Freeway Network
and Personalised Travel
Planning
• Darlington – Local Motion
campaign
• Derby – Focus on children
and young people
• Exeter – Engaged with
local employers
• Lancaster with
Morecambe – Expanded
cycle routes in the area
17. Cycling Demonstration Towns
– programme ingredients
• Cycle parking in schools
• Bike It
• Bikeability training
• Engagement with the local business community
• Major cycling events
• Publicity
19. Source data
Continuous cycle count data
Quarterly manual cycle count data
School travel data
Counts of parked bikes
Behaviour and attitude surveys
Workplace travel survey data
20. Major themes addressed by
findings
The effectiveness of targeting investment
The importance of high quality provision
Distribution of cycling activity
Lessons in growing cycling
21. Key results from phase one
• Cycle counts up in all six
towns, by between 10% and
57%
• Cycling levels increased on
average by 28% in the three
years
• Increase in number of
people cycling
• Increase in physical activity
amongst the most inactive
• Comparator towns do not
show this
22. Physical activity assessment
• European
Prospective
Investigation into
Cancer (EPIC)
• Asks about
activity in usual
week
• Includes cycling in
categories
• Validated against
accelerometers
• Predictive of all-
cause mortality
23.
24. The effectiveness of targeting investment:
growth in cycling to schools
Hands Up
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0%
2004/05
2005/06
2006/07
2007/08
2008/09
Percentage of pupils cycling to school
Hands Up - all schools Hands Up - primary schools
Hands Up - secondary schools
DatafromDarlington
25. Lessons in growing cycling:
a marked change in the rate of growth
0
20
40
60
80
100
120
140
160
Aug-06 Feb-07 Sep-07 Mar-08 Oct-08
Date
Mediandailycount
DatafromDarlington
26. Lessons in growing cycling:
increasing the rate of growth
100
150
200
250
300
350
400
450
Jan-98 May-99 Sep-00 Feb-02 Jun-03 Nov-04 Mar-06 Aug-07 Dec-08
Date
Mediandailycount
DatafromDerby
27. Headline comparison with
London
60%
80%
100%
120%
140%
160%
180%
200%
220%
0 1 2 3 4 5 6 7 8
years
indexofcyclinglevels
London 0=2000/01 CDTs 0=2006
Caution! Figures are approximate and indicative only; work in progress
Base year for London = first year of strategic London-wide focus & investment
Base year for CDTs = first full calendar year of CDT project
28. Lift Off for Cycling
• Appraisal by the Department for Transport
– The benefit to cost ratio is at least 3:1, and
may be as high as 5 or 6:1 if benefits are
sustained over 30 years.
– These calculations are based on conservative
assumptions, and do not include all the
benefits of the programme.
29. Phase two: The Cycling City and
Towns
• In 2008 another 11 more
Cycling Towns and a Cycling
City were recruited
• CDTs now in the second
phase – all Towns funded until
2011
• New Towns are benefiting
from the experience of the
original six
• £100m investment package
• Over 2.5 million people to
benefit
30. Planning for cycling
– the value of cycle
infrastructure
Economic
case for
cycling
Analysis of the
cycling towns
investment
1
2
3
Conclusion: The Economic case proven!
Cycling as a
mainstream mode
of transport
Notes de l'éditeur
Personal Travel Fact Sheet produced by the DfT reported that:
87% of adults agree that everyone should be encouraged to cycle to assist their health
help the environment (79%)
ease congestion (73%)
€1.467bn rounded up to €1.5bn
The existing six Cycling Demonstration Towns were appointed in 2005. The Towns have continued apace over the last year with their programmes to embed cycling firmly into their cultures, and have seen significant increases in
cycling levels as a result.
They will continue to be funded for the next three years to ensure that their initial successesare translated into long term and sustained behaviour change.
The core hypothesis was that investment at European levels and co-ordinated activity on both infrastructure improvements and ‘smarter choice’ behavioural change measures, cycling could be shifted to year on year growth – provided that investment was maintained continuously and consistently.
Each town developed its own programme of activities, designed to take best advantage of local opportunities.
Three principle characteristics on which selection of the Towns was based:
Ambition of their programme to increase short urban trips by bike
The commitment and involvement of senior members and officers
The commitment of the local authority to match fund the CD grant
Each of the six towns focused on different but equally effective strategies and tactics to get more people in their region pedalling – both hard and soft measures spanning infrastructure and promotion.For example, Aylesbury has built seven cycle routes which are named and coloured after gemstones and are easily identifiable to the public. It has also pursued a radical new approach to the signage on all the routes, obtaining Department for Transport permission to count down to destinations in minutes rather than miles.
Aylesbury – The Aylesbury Gemstone Cycle Network links communities with schools, hospitals and places of work
Brighton and Hove – Cycle Freeway Network and Personalised Travel Planning Programme
Darlington – The Local Motion campaign was launched to help people consider their travel options, new routes into the town centre were created and 96% of primary schools in the area run Bikeability training
Derby – Focus on children and young people, introducing everything from after school clubs to revamping the BMX track
Exeter – Engaged with local employers to help encourage more people to cycle to work
Lancaster with Morecambe – Expanded cycle routes in the area by 30km, created over 700 new parking spaces and more than 1,000 people have benefited from some kind of cycle training
A number of programme elements were common to all six towns; for example, a focus in schools – cycle parking, Bike It officer support, Bikeability training; engagement with the local business community; major cycling events and publicity.
This section highlights only those key features of each town’s specific focus of activity.
Across the six CDTs, cycling levels increased on average by 28% in 3 years. This exceeds the growth rate in London. The biggest increase was 57% in Darlington. This was in sharp contrast to the trend for other medium urban areas, which showed no overall increase over a similar period.
The proportion of occasional cyclists (people cycling for at least 30 minutes a month) increased in the CDTs, but not in other local authorities.
The proportion of regular cyclists (people cycling for at least 30 minutes, three times per week) also increased in the CDTs, but not in other local authorities.
The CDT programme benefitted even the most physically inactive people: there was a statistically significant decrease in the proportion of people classed as “physically inactive” in the six towns. This is especially important in terms of public health benefits.
With the success of the original six Cycling Demonstration Towns, we sought to expand the programme further. In June 2008, Bristol was announced as the UK's first official Cycling City, together with a further 11 Cycling Towns across England winning a share of a record £100m investment package to pioneer innovative ways to increase cycling in their areas.
Our 11 other towns are launching similar programmes – collectively amounting to a £100m investment package.
With the expansion of the Cycling Towns programme, over 2.5 million adults and children will now benefit from levels of investment equivalent to the best European cycling cities.
11 other towns:
Blackpool
Cambridge
Chester
Colchester
Leighton/Linslade
Shrewsbury
Southend on Sea
Southport with Ainsdale
Stoke
Woking
York