Fox Richmond Mobile Marketing

1. Mobile Marketing Powers Retail Vertical Opportunities

2. Message 1: Mobile Intro

3. Timely & Compelling Never Leave House without Three Critical Items WALLET/PURSE CELL PHONE KEYS

4. Defining Mobile Marketing Mobile marketing is permission-based interactive marketing via mobile phones. Mobile creates a rich multi-modal experience for the user, incorporating any combination of mobile media formats. pictures ringtones games video voice text fax wallpapers user email/www

6. Campaign Content Formatted to Each Phone/Carrier Mobile Intelligent Content Server formats and transcodes campaign content to deliver the best experience for the user on each phone Carriers WAP PUSH New Picture Msg From: 67336 -------------------------- SMS New Text Message From: 67336 -------------------------- Drive away in this 2001 Ford Explorer Sport. Low miles! Great sound system! Beautiful interior. Asking $10,000. 2001 Ford Explorer Sport Low miles! Beautiful interior. Asking $10K. Click to Call Seller Intelligently-Formatted Content Intelligent Content Server Content MMS

7. Text is Still the Most Well-Adopted Technology

8. Message 2: Mobile Surveys

11. Message 3: Mobile Couponing

14. Mobile Makes Mobile Coupons a Reality for IKEA About the Project Mobile to enable scanable mobile coupons at the IKEA Seattle store. Coupons are being sent to participants of IKEA Seattle’s other mobile programs just in time for the holiday season.

15. Church’s Builds Product Awareness through Mobile Results From a limited regional campaign, hundreds of consumers requested the coupon each week, generating “buzz” for the new product and increasing product adoption. Church’s Chicken was looking to increase brand awareness and first-time purchases of their new Honey BBQ and Buffalo Boneless Wings. Cellit worked with Carat (advertising firm) and Church’s to develop a coupon redeemable in the Atlanta, Georgia area. Users simply text “CRUNCHY” to 30364 to instantly receive $1 off a Boneless Wing Combo. About the Project New Honey BBQ and Buffalo Boneless Wings. Show this msg at Churchs Chicken to save $1 off Boneless Wing Combo. Exp7/22. valid one per customer per visit

17. Message 4: Classifieds/Paid Programming

18. Mobile’s unique platform delivers your information on any mobile device In addition to WAP, Text and MMS, Mobile provides a suite of rebranded phone applications Your Content Native Applications Standard Delivery Mechanism TEXT New Text Message From: 30364 ------------------------ Drive away in this 2001 Ford Explorer Sport. Low miles! Great sound system! Beautiful interior. Asking $10,000. WAP 2001 Ford Explorer Sport Low miles! Beautiful interior. Asking $10K. Click to Call Seller MMS New Picture Msg From: 30364 2000 Ford Explorer, Great Stereo System 2000 Ford 2000 Ford Explorer 2000 Ford Explorer, Great Stereo System 2000 Ford Explorer, Great Stereo System iPhone Blackberry Android Windows Mobile J2ME

19. Mobile powers the leading publishers of classifieds Automotive Recruiting Property Information INDUSTRY SAMPLE CLIENTS

20. Mobile Mobilizes Tribune Classifieds Tribune Mobile All of Mobile technologies, including voice, fax, email, text, video and more can be incorporated to create a robust and engaging extension to the classifieds section.

21. Mobile provides dynamic mobile WAP sites and directions to ForRent Step 1: Go South Mobile platform formats the content to best work with the phone and carrier. Phones that can not receive WAP pages still receive text messages containing much of the same Information.

22. Message 5: Political

27. Segment Opportunities Last chance buy alerts, sales, offers, events Mapping, directions, locator, 3 rd party links Reply with email and launch info Send picture- news worthy, contesting Celebrity voice wake-ups or messages Web links to sponsoring client sites Forward to a friend viral Scavenger hunts Watch and win/come in and win traffic drivers Sinclair Database