A preliminary attempt to project 'Retro Marketing' as a nice way to communicate certain products which are attributed in way that can create 'Nostalgia' among consumers .
People feel renew their when they watch a product or offering emerging out of nostalgia and memories .
'Old is Gold' is a satisfying formulae for those who are orthodox and traditional .
3. Retro Marketing
‘Retro’ – word itself suggests that it is
something to do with past.
Marketing trend that uses nostalgia ( affection
for past period) as an instrument to revive old
patterns, styles ,products etc .
Catapulting ideas of past to make a difference
in present day world . Retro marketing is about
using the past to sell the present .
4. Core Objective of retro marketing
Reviving an old brand using its success and
identity of past.
To make difference from other trends and style
of products .
Utilizing the ‘Old is Gold’ Theory and adding
value to the brand.
5. Advantages of Retro Marketing
A great ability to reach a wide age range.
Familiarity .
Cost effectiveness .
6. Disadvantages of Retro marketing
A big possibility of the newest people can’t
identify themselves with the brand.
Can bring some memories but not necessary
can bring results.
Retro marketing is sometimes criticized for its
dependence on the past or for lacking
creativity or originality.
