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ExcEllEncE
Passion
DEDication
contEnts
                                                                                                                                                        Jump Aboard 10
                                                                                                                  Jump Media and Marketing’s Philosophy and Approach 13
                                                                                                                                    Media Relations and Public Affairs 14
                                                                                                                                                   Media Production 17
                                                                                                                          Marketing, Sponsorship Service and Leverage 18
                                                                                                                                    Event Marketing and Management 21
                                                                                                                                                           Jump to It 22
                                                                                                                                                       Jump’s Clients 25




Photo Credits: Athletics Australia, Gymnastics Australia, Jump Media, Licorice Gallery, Herald and Weekly Times



8                                                                                                                                                                      9
JumP aboarD




Jump media and marketing delivers world-class
expertise and ‘inside-the-business’ knowledge
to the sports industry.
Jump Media and Marketing is ideally        Jump has successfully provided
placed to maximise Australia’s passion     marketing and communications
for sport, delivering you and your         solutions for organisations of all
customers the benefits of our creativity   sizes across many segments of the
through our operations in:                 sports industry, including:

  media relations and public affairs         international sporting federations
  media production                           national sporting federations
  marketing, sponsorship service             high profile events
  and leverage                               Government agencies
  event management                           sponsors

                                           If you would like a communication
                                           program that resonates, a marketing
                                           and promotional campaign that
                                           maximises attendance, or an event
                                           to remember – Jump aboard.




10
JumP mEDia anD markEting’s
       PhilosoPhy anD aPProach




Jump media and marketing operates within
  the fast paced sports and events industry.
      Jump Media and Marketing lives in          Achieving results in this space is
      this space and more importantly does       tough and requires creativity, in-depth
      much of its work on global sports, which   knowledge of the subject and hard work.
      provides opportunities and challenges
      which are unique.                          Jump Media and Marketing works
                                                 “from the inside out” via an in-depth
                                                 knowledge of the subject matter.

                                                        Elite competitors & teams
                                                        Club members
                                                        State Associations
                 Sport’s inner circle                   National Federations
                                                        International Federations
                                                        Government
                                                        Sponsors
                 Event stakeholders                     National & international media
                  and sports media                      General sports fans
                                                        Big event attendees
                                                        Grass roots community
                   Sports fans and
                    general media                       Recreational participants
                                                        Metro
                                                        Regional
                   General public                       National
                                                        International
                                                                                         13
mEDia rElations
anD Public affairs




Media relations and public affairs       Jump Media and Marketing has
services:                                designed media and communications
                                         programs for a range of high profile
  Creative public relations activities   international and domestic sporting
  with special emphasis on media         organisations and events, including the
  and stakeholder relations              2010 UCI Road World Championships,
  Exceptional internal and external      Athletics Australia’s domestic series, UCI
  communications strategies to drive     Track Cycling World Cup, International
  your activities                        Triathlon Union World Cup and World
  Promotional activities designed to     Championships, Melbourne 2006
  drive sales and place your product     Commonwealth Games, Hockeyroos,
  in the eye of the sports consumer      Australian Olympic Team, Australian
  On-call strategic counsel              Commonwealth Games Association,
  Useful issue management tool           2005 World Gymnastics Championships
  kits and advice including media        and the Australia Post Stawell Gift.
  training for athletes and executives
                                         Jump Media and Marketing has
  On-site media management               the most impressive contact book in
  and media centre operations            Australian sports media and its creative
  at events                              development of public relations and
  Specific cost-effective campaigns      publicity programs deliver outstanding
  to publicise and promote your          results.
  event to maximise attendance


14
mEDia ProDuction




Media production division, producing:     Jump Media and Marketing has
                                          worked with all the major networks
 Live televised sport                     in Australian television. Our television
 Ready to air highlights programs         credits include production of the
 Scripted and voiced news highlights      Athletics Australia Telstra A-Series,
 delivered direct to newsrooms            World Athletics Tour, Melbourne
 Electronic press kits, highlight         Marathon, Great Australian Run
 reels, vignettes and feature stories     and the Australia Post Stawell Gift.
 Powerful presentations and sales tools
                                          With a long-standing history and
 Emotive audio visuals for any occasion   reputation in the television industry,
 Management of broadcast partner          and with an incredible team of
 relationships                            producers, film crews and production
 Event presentation at sports and         staff, Jump Media and Marketing is
 corporate events                         in an unrivalled position to meet your
 Radio programs                           media production and broadcast needs.




                                                                                 17
markEting,
sPonsorshiP sErvicE
anD lEvEragE




Sponsorship leverage and relationship   Members of the Jump Media and
management division, creating:          Marketing team have successfully
                                        secured and/or managed significant
 Strategic activities that deliver      sponsorships for organisations such
 improved sponsor recognition,          as Herald Sun/CityLink Run for the
 servicing and leveraging to            Kids, Athletics Australia, International
 maximise sponsor benefits              Triathlon Union, Essendon Football
 and relations                          Club, Stawell Athletic Club, World
 Improved programs that develop         Gymnastics Championships and
 deeper relationships with your         Jayco Herald Sun Tour.
 partners and stakeholders
 Activities that go beyond the
 letter of the contract and deliver
 value for your sponsorship program
 Integrated activities with
 broadcasters and media
 Outstanding service standards
 and delivery of rights and benefits




18
EvEnt markEting
                            anD managEmEnt




Event marketing, production and         Events conducted by members of
management division, providing:         the Jump Media and Marketing
                                        team include the athletics competition
 Creative concepts focused on           at the Sydney 2000 Olympic Games,
 achieving your objectives and          Athletics Australia domestic competition
 exceeding your expectations            program, Cathy Freeman Tribute
 The design and delivery of events      Dinner, Michael Long Testimonial
 of any scale – we can conceive,        Concert, Sydney World Cup Triathlon,
 script, produce and stage your event   Melbourne 2006 Commonwealth
 Logistical arrangements and event      Games ‘Three Years to Go’ and ‘1000
 operations for the most complex        Days to Go’ milestone celebrations,
 of projects                            John Landy Lunch Club and the Bone
 Financial management including         Growth Foundation Gala Dinner.
 sourcing of appropriate venues and
 entertainment, contract negotiations
 and management of service providers
 such as production companies,
 caterers, ticketing agencies and
 merchandisers




                                                                             21
JumP to it




First and foremost, the team at Jump Media
and Marketing are highly qualified media and
communications experts, combining extensive
experience within the unique sporting environment.
We have worked on a broad range           All members of the Jump Media
of complex projects from events with      and Marketing team bring with them
multi-million dollar budgets and large    significant sport specific expertise from
staff to those with limited budgets and   previous employment roles, volunteer
a reliance on volunteer workforces.       positions and personal involvement
                                          in sport at all levels, including:
Jump Media and Marketing has
managed global and domestic                 Local Organising Committees
marketing and communications                of major international events,
programs in sports as diverse as            including World Championships,
athletics, cycling, mass participation      Olympic and Commonwealth Games
running and swimming events, golf,          International Sporting Federations
triathlon, gymnastics and hockey.           State Sporting Associations and
We have extensive experience with           National Sporting Federations
multi-national companies, government        Host broadcasters and rights
agencies, large scale event organising      holders of major international
committees and media organisations.         sporting events
                                            Major sponsors of sport
                                            Grass roots sporting clubs
                                            and committees




22
JumP’s cliEnts




the Jump team has developed and worked
   on a range of projects for the following
                 organisations and events.
     2005 World Gymnastics                     ISIS Bone Growth Foundation
     Championships                             Gala Dinner
     2010 UCI Road World Cycling               IT Service Management Forum
     Championships                             Australia
     Athletics Australia                       Jayco Bay Classic Cycling
     Australia Post                            Melbourne 2006 Commonwealth
     Australia Post Stawell Gift               Games
     Australian Commonwealth Games             Network Ten
     Association                               nib Lorne Pier to Pub
     Australian Olympic Committee              Noosa Triathlon Multi Sports Festival
     Jayco Herald Sun Tour                     Revolution Cycling
     Channel Nine                              Samsung Melbourne Marathon
     Channel Seven                             SBS
     Croc Media                                SEN 1116
     Great Australian Run                      Telstra A-Series Athletics
     Gymnastics Australia                      UCI Track World Cup
     Herald Sun/CityLink Run for the Kids      World’s Best Putter
     Infostrada – Beijing Olympic Games
     International Association of Athletics
     Federations (IAAF)



                                                                                   25
Email enquiries@jumpmedia.com.au
WEbsitE www.jumpmedia.com.au

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Jump Media and Marketing's Excellence in Sports Communications

  • 1.
  • 5. contEnts Jump Aboard 10 Jump Media and Marketing’s Philosophy and Approach 13 Media Relations and Public Affairs 14 Media Production 17 Marketing, Sponsorship Service and Leverage 18 Event Marketing and Management 21 Jump to It 22 Jump’s Clients 25 Photo Credits: Athletics Australia, Gymnastics Australia, Jump Media, Licorice Gallery, Herald and Weekly Times 8 9
  • 6. JumP aboarD Jump media and marketing delivers world-class expertise and ‘inside-the-business’ knowledge to the sports industry. Jump Media and Marketing is ideally Jump has successfully provided placed to maximise Australia’s passion marketing and communications for sport, delivering you and your solutions for organisations of all customers the benefits of our creativity sizes across many segments of the through our operations in: sports industry, including: media relations and public affairs international sporting federations media production national sporting federations marketing, sponsorship service high profile events and leverage Government agencies event management sponsors If you would like a communication program that resonates, a marketing and promotional campaign that maximises attendance, or an event to remember – Jump aboard. 10
  • 7. JumP mEDia anD markEting’s PhilosoPhy anD aPProach Jump media and marketing operates within the fast paced sports and events industry. Jump Media and Marketing lives in Achieving results in this space is this space and more importantly does tough and requires creativity, in-depth much of its work on global sports, which knowledge of the subject and hard work. provides opportunities and challenges which are unique. Jump Media and Marketing works “from the inside out” via an in-depth knowledge of the subject matter. Elite competitors & teams Club members State Associations Sport’s inner circle National Federations International Federations Government Sponsors Event stakeholders National & international media and sports media General sports fans Big event attendees Grass roots community Sports fans and general media Recreational participants Metro Regional General public National International 13
  • 8. mEDia rElations anD Public affairs Media relations and public affairs Jump Media and Marketing has services: designed media and communications programs for a range of high profile Creative public relations activities international and domestic sporting with special emphasis on media organisations and events, including the and stakeholder relations 2010 UCI Road World Championships, Exceptional internal and external Athletics Australia’s domestic series, UCI communications strategies to drive Track Cycling World Cup, International your activities Triathlon Union World Cup and World Promotional activities designed to Championships, Melbourne 2006 drive sales and place your product Commonwealth Games, Hockeyroos, in the eye of the sports consumer Australian Olympic Team, Australian On-call strategic counsel Commonwealth Games Association, Useful issue management tool 2005 World Gymnastics Championships kits and advice including media and the Australia Post Stawell Gift. training for athletes and executives Jump Media and Marketing has On-site media management the most impressive contact book in and media centre operations Australian sports media and its creative at events development of public relations and Specific cost-effective campaigns publicity programs deliver outstanding to publicise and promote your results. event to maximise attendance 14
  • 9. mEDia ProDuction Media production division, producing: Jump Media and Marketing has worked with all the major networks Live televised sport in Australian television. Our television Ready to air highlights programs credits include production of the Scripted and voiced news highlights Athletics Australia Telstra A-Series, delivered direct to newsrooms World Athletics Tour, Melbourne Electronic press kits, highlight Marathon, Great Australian Run reels, vignettes and feature stories and the Australia Post Stawell Gift. Powerful presentations and sales tools With a long-standing history and Emotive audio visuals for any occasion reputation in the television industry, Management of broadcast partner and with an incredible team of relationships producers, film crews and production Event presentation at sports and staff, Jump Media and Marketing is corporate events in an unrivalled position to meet your Radio programs media production and broadcast needs. 17
  • 10. markEting, sPonsorshiP sErvicE anD lEvEragE Sponsorship leverage and relationship Members of the Jump Media and management division, creating: Marketing team have successfully secured and/or managed significant Strategic activities that deliver sponsorships for organisations such improved sponsor recognition, as Herald Sun/CityLink Run for the servicing and leveraging to Kids, Athletics Australia, International maximise sponsor benefits Triathlon Union, Essendon Football and relations Club, Stawell Athletic Club, World Improved programs that develop Gymnastics Championships and deeper relationships with your Jayco Herald Sun Tour. partners and stakeholders Activities that go beyond the letter of the contract and deliver value for your sponsorship program Integrated activities with broadcasters and media Outstanding service standards and delivery of rights and benefits 18
  • 11. EvEnt markEting anD managEmEnt Event marketing, production and Events conducted by members of management division, providing: the Jump Media and Marketing team include the athletics competition Creative concepts focused on at the Sydney 2000 Olympic Games, achieving your objectives and Athletics Australia domestic competition exceeding your expectations program, Cathy Freeman Tribute The design and delivery of events Dinner, Michael Long Testimonial of any scale – we can conceive, Concert, Sydney World Cup Triathlon, script, produce and stage your event Melbourne 2006 Commonwealth Logistical arrangements and event Games ‘Three Years to Go’ and ‘1000 operations for the most complex Days to Go’ milestone celebrations, of projects John Landy Lunch Club and the Bone Financial management including Growth Foundation Gala Dinner. sourcing of appropriate venues and entertainment, contract negotiations and management of service providers such as production companies, caterers, ticketing agencies and merchandisers 21
  • 12. JumP to it First and foremost, the team at Jump Media and Marketing are highly qualified media and communications experts, combining extensive experience within the unique sporting environment. We have worked on a broad range All members of the Jump Media of complex projects from events with and Marketing team bring with them multi-million dollar budgets and large significant sport specific expertise from staff to those with limited budgets and previous employment roles, volunteer a reliance on volunteer workforces. positions and personal involvement in sport at all levels, including: Jump Media and Marketing has managed global and domestic Local Organising Committees marketing and communications of major international events, programs in sports as diverse as including World Championships, athletics, cycling, mass participation Olympic and Commonwealth Games running and swimming events, golf, International Sporting Federations triathlon, gymnastics and hockey. State Sporting Associations and We have extensive experience with National Sporting Federations multi-national companies, government Host broadcasters and rights agencies, large scale event organising holders of major international committees and media organisations. sporting events Major sponsors of sport Grass roots sporting clubs and committees 22
  • 13. JumP’s cliEnts the Jump team has developed and worked on a range of projects for the following organisations and events. 2005 World Gymnastics ISIS Bone Growth Foundation Championships Gala Dinner 2010 UCI Road World Cycling IT Service Management Forum Championships Australia Athletics Australia Jayco Bay Classic Cycling Australia Post Melbourne 2006 Commonwealth Australia Post Stawell Gift Games Australian Commonwealth Games Network Ten Association nib Lorne Pier to Pub Australian Olympic Committee Noosa Triathlon Multi Sports Festival Jayco Herald Sun Tour Revolution Cycling Channel Nine Samsung Melbourne Marathon Channel Seven SBS Croc Media SEN 1116 Great Australian Run Telstra A-Series Athletics Gymnastics Australia UCI Track World Cup Herald Sun/CityLink Run for the Kids World’s Best Putter Infostrada – Beijing Olympic Games International Association of Athletics Federations (IAAF) 25