London India Office Intro

1. LDA’s commitment to
the emerging markets
May 21, 2008

2. 2
Contents
• London: A global City
• London: A Future
• Why Emerging Markets?
• London Development Agency
• International Representation
• It’s objective
• It’s working
• Deliverables
• Benefits
• Contact Details

3. 3
Emerging Markets
1
London: a global city

4. 4
– Internationalisation of capital, people, goods,
culture and services
– Underpinned by international trade rules, regional
trade blocs
– Supported by ICT and global communications
infrastructure
– Shifting economic geography and re-emergence of
cities
Globalisation

5. 5
Creativity
Diversity
Knowledge
Excellence
Environment
Connectivity
International
Firms
What Makes London a Global City?

6. 6
Emerging Markets
A growing population
Service sector growth
New market opportunities
2
London: the future

7. 7
A Growing Population
London’s population
change
source: GLA
Employment Forecast
source: London’s Place in the UK Economy, 2007-08, Oxford
Economics

8. 8
Employment growth by sector 2002-2016

9. 9
Financial and business services will dominate
London’s employment growth
0
250
500
750
1,000
1,250
1,500
1,750
2,000
2,250
1971 1976 1981 1986 1991 1996 2001 2006 2011 2016 2021 2026
Thousands
Employment in London in Manufacturing and Finance & Business Services
(Actual 1971-2003, Projection 2004-6)
Manufacturing
Finance & Business
Services

10. 1010
Emerging Markets
3
The Emerging
Markets

11. 1111
Emerging Markets are forecast to become the
largest in the world
The world’s biggest economies in 2004, 2020 and 2050
source: Drawing from a report by GLA Economics 2005

12. 12
Emerging markets are now major players…
source: OEF/WDI GDP at 2000 constant prices, $

13. 13
New Market opportunities
• The emergence of new economic powers: Brazil,
India, Russia and China;
• Significant market opportunities in financial and
personal service sectors presented by the rise of
China and India
• Increased visitor numbers as emerging market
middle class incomes grow.
• Internationalisation of higher education
• International inward investment opportunities for
London

14. 14
India
Population: 1.1 billion
Main urban centres: Delhi, Mumbai, Chennai, Bangalore, Calcutta
One of the world's most rapidly growing economies. Growth last year was 9.2%
Projected growth over next 40 years: approx. 6.0%
India already accounts for the second highest number of inward investment projects in
London after the US
Approx. 10,000 Indian-owned businesses in London employing 49,000 people
India’s overseas investment in Europe has multiplied ten times in the past 8 years
In 2006 there were 230,000 visitors to London from India, up from 166,000 in 2005.
Indian students account for the 4th
highest proportion of international students studying
in London. In 2005/06 there were 4,320 Indians studying in the capital.
Source: Think London

15. 15
Trade example: India
• UK trade with India has grown rapidly
over 1993-2003 with imports
increasing more than 107% and
exports increasing by 95%
• In 2003, the UK received imports
totally £2.8bn from India. This
consisted of £2bn of goods such as
engineering goods, gems and
jewellery; and £0.8bn of services
• The UK send exports worth £3bn to
India. This consisted of £2.3bn of
goods such as metals and
chemicals, and £0.7bn of services

16. 16
Inward Investment
• London has a strong offer: globally competitive clusters and sectors, highly
skilled and open labour pool, Heathrow airport and connectivity, cultural and
creative offer
• Gateway to UK and EU markets
• Emerging Markets account for about 19% of the stock of FDI in the UK, much of
this is likely to have been in London
• Since 2000, London is home to 28% of the FDI projects in the UK from China,
40% from Hong Kong, 61% from India and 90% from Russia
• 1997-2004 119 Indian FDI projects into Europe, London receiving 55, half of
these were in software
• UK companies also investing in India, in 2003 UK companies invested £210m
FDI in India

17. 17
Emerging Markets
4
The LDA
The London Development Agency
Marketing and Promoting London
Emerging Markets Unit

18. 18
What is the London Development Agency (LDA)?
• Economic development agency for
London
• Responsible for driving London's
sustainable economic growth
• Work with partners from industry, and
the public and voluntary sectors
• Charged with producing the Economic
Development Strategy
• Committing to improving equality, health
and sustainability in all activities and
investments
• Supporting the delivery of the London
Plan
• Crucial role in delivering some of
London’s flagship projects

19. 19
Delivering the EDS: Marketing and Promotion
Improving the product:
• Tourism Action Plan e.g. improve London’s visitor accommodation.
• International Convention Centre
• Maintain London’s position as a key enterprise and trading Location
Promoting the Product:
• Visit London (Tourism and visitor economy)
• Think London (Investment opportunity)
• Study London (Higher Education offer)
• Film London
Branding and co-ordinating the product:
• Build 2012 Olympic Opportunity platform
• The LDA co-ordinates and brands London through London Unlimited
• Co-ordination of sub-regional activity of visitor economy
• Emerging markets Unit co-ordinates in Beijing, Shanghai and India offices

20. 20
CompeteFor
Vision
• To ensure the transparency and availability of London 2012 opportunities maximising the number and
diversity of businesses contributing to the London 2012 programme, and create a legacy of increased
capacity and expertise.
Objectives
• Build a business network and brokerage service that develops and grows throughout the delivery of
the 2012 programme and into the legacy
• Facilitate the development of UK businesses by promoting links into the business support network
• Provide opportunities for buyers to access a wide and diverse network of businesses
• Allow a wide range of diverse businesses to benefit from London 2012 investment
Why CompeteFor
• The London 2012 Games and legacy provide a tremendous opportunity for the business community in
the UK. Over 75,000 contracts will be procured through the London 2012 supply chain and related
work.

21. 21
Structure of the Service
• Compete For is a full service offering incorporating:
– A Web Site with rich short-listing functionality for matching business ready
suppliers with buyers
– A business readiness test utilising existing business support infrastructure
(Business Link)
– Buyer engagement team to ensure we have the right opportunities available
on the site to attract suppliers;
– supplier engagement teams to ensure the right types of suppliers to make
posting opportunities worthwhile
– A fully operational customer service and technical helpdesk providing
customer support, content updates and management information reports

22. 22
CompeteFor registration process
Automated actions on
CompeteFor website
Does the
business meet
the registration
criteria?
Buyer actions on
CompeteFor
Register on
CompeteFor. Enter
business profile
Supplier actions on
CompeteFor
Register on
CompeteFor. Enter
business profile
Publish business
profile on
CompeteFor
Buyer’s own
procurement system
Local business support provider
• Business Link
• Business Gateway
• Highlands & Islands Enterprise
• Business Eye
• Invest Northern Ireland
Provide
business
support
Yes
No
START
START
FINISH
London 2012 requires its suppliers to have
some prerequisites including a health and
safety policy, an equal opportunities policy
and a suitable quality management
statement.

23. 23
Delivering the EDS: Marketing and Promotion
Improving the product:
• Tourism Action Plan e.g. improve London’s visitor accommodation.
• International Convention Centre
• Maintain London’s position as a key enterprise and trading Location
Promoting the Product:
• Visit London (Tourism and visitor economy)
• Think London (Investment opportunity)
• Study London (Higher Education offer)
• Film London
Branding and co-ordinating the product:
• Build 2012 Olympic Opportunity platform
• The LDA co-ordinates and brands London through London Unlimited
• Co-ordination of sub-regional activity of visitor economy
• Emerging markets Unit co-ordinates in Beijing, Shanghai and India offices

24. 24
The Emerging Market Unit – Our Objectives
Our objectives are:
• to build long term economic relationships in emerging markets
• to maximise the impact and future benefits of emerging market growth
• to define London’s international promotion opportunity presented by world
sporting and cultural events
• to ensure London is differentiated in the world city market by strengthening its
brand definition in the promoting of investment, studying and visiting London

25. 2525
Developing global city partnerships:
Celebrating diverse cultures in London
China in London Season
India Now Festival

26. 2626
Emerging Markets
6
Role of International Reps

27. 27
London in India
• The 'London India Office -
Mumbai/Delhi' has been established to
promote London as a place to visit,
study, trade with and invest.
• The London India office acts as a first
point of contact with the UK’s capital,
providing information and intelligence,
signposting to other organizations where
appropriate.
• The London office promotes the core
services Visit London, Study London
and Think London.

28. 28
Indian Stakeholders

29. 29
Achievements so far…..
• A Partnership Agreement between the
Mayor of London and Sheila Dikshit,
Chief Minister of Delhi to further
enhance ongoing cooperation
between the two cities
• Tourism Memorandum of
Understanding
• Agreement of mutual co-operation
between Film London and The Film &
Television Producers Guild of India

30. 30
London in India – The Offices
DIVYA DWIVEDI
CHIEF REPRESENTATIVE
MAYOR OF LONDON’S OFFICE AND LONDON DEVELOPMENT AGENCY
Tel : +91 11 40514094
Mobile : +91 98114 76763(India)
+44 77968 72670 (UK)
E-mail : divyadwivedi@lda.gov.uk
Website : www.lda.gov.uk; www.london.gov.uk
LDA Representative Office,
Level 4, Rectangle 1,
Commercial Complex D4, Saket,
New Delhi - 110 017
INDIA