Catvertising, or cats in advertising.

1. CATVERTISING

2. WHY CATVERTISING?

3. extinction of
dinosaurs
A BRIEF HISTORY OF TIME
wars and stuff CAT VIDEOS
democracy, great achievements
of humanity and technical
progress

6. CATS IN CULTURE

7. Cats have accompanied our civilization for 9500 years.
Worshiped, deified, though sometimes damned. How did they
make their way into today’s culture?
CULTURAL HERITAGE WITH PAWS

8. ANCIENT EGYPT
Cats considered sacred
animals, the cult of the
goddess Bastet lasted till
year 390 A.D.

9. ANCIENT CHINA
Favorite animals of the Song
Dynasty, spoiled by their
owners.

10. ANCIENT JAPAN
Cats are a symbol of
happiness, as exemplified by
figures Maneki-neko.

11. RENAISSANCE
Through the Middle Ages
purring felines were
associated with witchcraft.
Cat are back in business in
Renaissance thanks to first
examples of catcontent such
as “Puss in Boots”.

12. XIX CENTURY
The real birth of modern
catcontent as we know it is
dated back to the 1800’s.
Henry Pointer created 200
pictures with something
which can be described
simply as “funny cats”.

13. MODERN TIMES
Internet rules modern
culture, but who rules the
Internet?
Cats, of course.

14. CATS ON INTERNET

15. When Sir Tim Berners-Lee was asked recently what surprised
him the most after 25 years of his extraordinary invention, the
World Wide Web, he replied:
“I never thought there
would be so many cats.”

16. MEMES: CEILING CAT (2003)

17. MEMES: OH LONG JOHNSON (2006)
www.youtube.com/watch?v=kkwiQmGWK4c

18. MEMES: CAT ON KEYBOARD… IN
SPACE (2006)

19. MEMES: LONGCAT (2006)

20. MEMES: HAPPY CAT (2007)

21. MEMES: KEYBOARD CAT (2009)
www.youtube.com/watch?v=J---aiyznGQ

22. MEMES: PUSHEEN CAT (2010)

23. MEMES: NYAN CAT (2011)
www.youtube.com/watch?v=QH2-TGUlwu4

24. MEMES: GRUMPY CAT (2012)

25. CATS IN ADS

26. Cats have been protagonists of ads before the creation of the
Internet. Before they became meme, they were cute felines that
lured consumers into stores.
CATS IN VINTAGE ADS

27. CHEVROLET CORVAIR (1965)
www.youtube.com/watch?v=AlHZcpuat54

28. 9 LIVES (1978)
www.youtube.com/watch?v=uCja1WGZx-E

29. Cats have always been a cultural phenomena. They
were praised in all different cultures. But why use
them in ads? Does it work?
BUT WHY CATS?

30. JOHN ST.:
CATVERTISING

31. JOHN ST.: CATVERTISING
www.youtube.com/watch?v=IkOQw96cfyE

32. The grey matter in cats' brains share
intense similarities to ours, proving that
cats feel emotions that are very similar
to people's.
Cats' expressions of happiness,
excitement, anger, playfulness, and
surprise are all relatable and
personalized emotions we connect with.
CATS PROJECT HUMAN EMOTIONS

33. Emotional connections towards a brand
have a direct link to sales. The only way
to earn these connections is by
strategic yet bold messaging.
The popularity of cats online is so much
so they rule the internet. When you
place cats in a position to project a
positive feeling towards your brand,
you’ve pretty much hit the jackpot.
CATS CREATE EMOTIONAL CONNECTIONS TO
BRANDS

34. Cravendale was one of the first brands
to use cats as an advertising tactic,
using them for their “Cats have
Thumbs” viral ad, which has since seen
more than 7.5 million plays on YouTube.
Following its release, there was:
- 10% increase in brand awareness -
- 8% increase in sales
CATS CAN REALLY INCREASE SALES

35. The popularity of one British Shorthair
cat was so big that it helped spur the
creation of one of the most popular
websites in the world,
Cheezburger.com. The site has raised
more than $32 million dollars from
investors and it pulls in 3.6 million
monthly readers.
If you want to reach young people
quickly, you need to know your memes.
If you want to know your memes, you
need to know cats.
CAN HELP TO INTRODUCE YOUR BRAND TO
MILLENIALS

36. Because cats are cute, fun, untrained
and unexpected, use them for viral
video and viral media campaign. And
because they have a kind of human
behavior, we use them for creating
memes.
According to the site KnowYourMeme,
cats represent more than 500,000
results and dogs only 28,000: cats are
creating 18 times more memes than
dogs.
CATS ARE MORE LIKELY TO GO VIRAL

37. CASE STUDY

38. CRAVENDALE:
CATS WITH
THUMBS

39. CRAVENDALE: CATS WITH THUMBS
www.youtube.com/watch?v=h6CcxJQq1x8

40. PURINA
FRISKIES:
REGARDING
THE BIG GAME

41. PURINA FRISKIES: REGARDING THE BIG GAME
www.youtube.com/watch?v=erF_SdGRGEs

42. WHISKAS:
BIG CAT
LITTLE CAT

43. WHISKAS: BIG CAT LITTLE CAT
www.youtube.com/watch?v=qEArtwFF0dk

44. TEMPTATIONS:
TIME TO PLAY
BALL

45. TEMPTATIONS: TIME TO PLAY BALL
www.youtube.com/watch?v=sKkF6qFh_hc

46. 9 LIVES:
CAT’S EYE VIEW

47. 9 LIVES: CAT’S EYE VIEW
www.youtube.com/watch?v=Df1qxtJuUmw

48. FREEVIEW:
CAT & BUDGIE

49. FREEVIEW: CAT & BUDGIE
www.youtube.com/watch?v=Mp8-jITevuw

50. BOUYGUES
TELECOM:
KITTEN
TELECOM

51. BOUYGUES TELECOM: KITTEN TELECOM
www.youtube.com/watch?v=6CB6DZr1BF8

52. 02:
BE MORE DOG

53. 02: BE MORE DOG
www.youtube.com/watch?v=iMzgl0nFj3s

54. THREE:
SING IT KITTY

55. THREE: SING IT KITTY
www.youtube.com/watch?v=SXy6JElmgHU

56. EE:
KEYBOARD CAT

57. EE: KEYBOARD CAT
www.youtube.com/watch?v=qxUFpZW69eQ

58. SUMMARY

59. YOUR ADVERTISING NEED
MORE CATS.

60. THANK YOU!