3. Topics
• About us
• Left versus right brain – Working with creatives
• Zero moment of thruth
• Case – Carglass
• Brand and Challengers
4. About us
Butter+Fish | The conversion company
Data Driven marketing agency
Focus on sales & conversion optimalisation
Part of full service communications agency – XXS AMSTERDAM
5. A little story about A/B
testing
Where the left and right brain sometime meet in an creative agency
33. 7 rules for challengers who want to win
and marketleaders who don’t want to
lose.
1. Inside is outside
2. Win your client harts
3. A pricefigther is not a challenger
4. Get in to the boxingring
5. Attack your opponent in his weakness of his strength
6. Move like a butterfly
7. Fcuk the comfort zone
34. One last thing…
If you are not getting the data or conversion you are hoping for?!
35.
36. Butter+Fish | The conversion company
J.S. van Egmond | Managing partner
vanegmond@butterandfish.nl