7. General Mills Corporation Pillsbury (which includes Totino’s) is in the top three Net US Sales by Division $8.5 Billion 23% Big G Cereals 22% Meals 19% Pillsbury 14% Yoplait 13% Snacks 8% Baking Products 1% Small Planet Foods
8. General Mills Annual Report Intelligence This is a corporate mandate for our new products like: VOD, .NET and Events! They really understand advertising, it’s an “investment”. Advertising success gives us a chance to enhance their winning formula Hmmm, I wonder if they’ll tell me the budgets have been cut?
9. Annual Report They Get It!!! Product Growth and Corporate alignment with Key Market Drivers They are on a roll