Engaging community means starting where the people are - in their block, using their language, discovering their passions, and working thru their networks. Using humour and real life examples, Jim shares many lessons learned as the former Director of Seattle's Department of Neighbourhoods. He is a recognized expert on how to revitalize neighbourhoods and neighbourhood economies and the author of Neighbor Power. (www.neighborpower.org) Watch "Don't Sit on Your Assets" next.